WBN Social Accounts - 2005 - The Social Audit Network

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WBN actively distributes marketing information, locally, regionally and nationally, to promotekey organisational activities and key messages about the women’s enterprise agenda.Issues 6 and 7 of WBN Briefing were published and distributed. Newsletters are distributeddirectly to over 1,000 people throughout the UK by post with additional distribution of 1000copies being circulated to business support agencies and organisations throughout the NorthWest for general distribution to clients. Network co-ordinators distribute a further 1,000copies to their network members.WBN contributed to the 2 nd Innova SME support newsletter, which was published in March2005 and included progress reports on the development of training modules and materialsand a selection of case studies, including one of WBN’s networks.PR and MarketingTo raise the profile of women’s enterprise with a wider audience, WBN produces articlespromoting women in business and women’s business networks for publication by the media.The following table summarise articles published in the year:Media Date Article titleDaily Post 7.4.04 The staff really look after youTaylor solicitors April 2004 Women’s business NetworkCrewe Guardian 1.4.04 Personalities put under the microscopeDaily Post 23.8.04 Women in business are bloomingDaily Post 28.8.04 Every day a holidayDaily Post 23.9.04 Join the networkLiverpool Echo 25.9.04 Sisters do it for themselvesLiverpool Echo 10.11.04 Cleaning up in businessDaily Post 17.11.04 Blue Book to increase women-only networksLiverpool Echo 27.11.04 Service provides sites for sore eyesDaily Post 9.12.04 Wish yourself a better lifeSlovenia Regional news paper Sep 04 Cath meets Slovenian business women atconferenceDaily Post 13.1.05 Wedding Planners Eastern promiseThe Champion 26.1.05 Women onlyLiverpool Echo 22.1.05 Linking hands across EuropeLiverpool Echo 2.3.05 Why I love networkingFormby Times 17.3.05 Add a bit of Fun to businessWBN successfully published 17 media articles in 2005 (2004: 21). WBN has invested indedicated support of a PR service, provided by a woman owner/manager and this hasachieved publication of the following articles, however resource limitation have meant thatat the end of 2004, this investment was been temporarily put on hold, this perhaps explainsthe reduction in the number of media articles.35
The number of page hits on WBN the website (www.wbn.org.uk) continues to accelerate.The WBN website is the number one site on Google in the UK and internationally, whensearching with the words, “women”, “business” and “network”. An increase of 36%compared to 2004 indicates the WBN website continues to attract visitors.PHOTO 13WBN home pageActivity 4Identifying, developing and supporting inspirational role models2002 2003 2004 2005Women supported to becomerole models7 3 2This year has seen lower numbers of new role models being supported. Previous years haveprovided WBN with the ideal opportunity to identify and support a number of new rolemodels, as we have organised the launch event and two conferences. However case studiesin the WBN newsletter also create the opportunity to promote realistic role models andencourage women to consider self-employment as an option.As part of the Prowess Best Practice day, WBN invited two co-ordinators to come along andtell the group about their networks. Creating opportunities such as these and offering thepersonal support and confidence building to individuals all contributes to women starting torecognise that they themselves are role models.36
Page 1 and 2: Women’s Business Network (North W
Page 8: WBN member networksBoard of Directo
Page 15 and 16: 5. Methodology5.1 Why we undertake
Page 19: 5.4 ExclusionsIndividual partner or
Page 23: However as one Co-ordinator comment
Page 26 and 27: As can be seen from the table, the
Page 28 and 29: WBN created the opportunity for 5 N
Page 30 and 31: 2004 also saw the completion of the
Page 32 and 33: Feedback from participants indicate
Page 34 and 35: We consider that performance in thi
Page 38 and 39: WBN briefing, the bi-annual newslet
Page 40 and 41: 6.4 Objective 3To create an equitab
Page 42 and 43: WBN is an active member of five net
Page 44 and 45: Flagship statusDemonstrating contin
Page 46 and 47: WBN constantly strives to ensure th
Page 48 and 49: 8. Recommendations Review marketing
Page 50 and 51: Appendix 1AWE (Accelerating Women
Page 52 and 53: Appendix 3Stakeholders51
Page 54 and 55: Appendix 7Awareness raising activit

WBN Social Accounts - 2005 - The Social Audit Network

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