AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.

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Aaron Marcus, The Past 100 Years of the Future, Page 131 Figure: Scene from Idiocracy, 2006 Signs everywhere point to the decay of literacy, which presumably places enormous burdens on verbal aspects of HCI communication and interaction. This situation is in fact similar to todayʼs HCI challenges in Africa and India for mobile-phone usage: many users are illiterate, but most HCIs around the world currently are targeted to literate users. As in the movie, some HCI communication moves to acoustic/verbal input and pictographic, non-verbal techniques. (Acknowledgement: TBD) 131
Aaron Marcus, The Past 100 Years of the Future, Page 132 Figure: Scene from Idiocracy, 2006 This one scene says much about this world of the future. Most informational displays have been replaced by sexualized primary content, and much of the display area has been taken over by advertisements for rude and crude entertainment. This challenge to effective information design and visualization is already present in television currently, in which advertisements for upcoming shows, “crawling-ants” announcements of breaking news stories or commercial pitches, and other visual elements eat up the primary displaly space and distract the viewer. (Acknowledgement: TBD) Avatar, 2009, written and directed by James Cameron 132
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AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.

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