AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.
AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.
AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.
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<strong>Aaron</strong> <strong>Marcus</strong>, The Past 100 Years of the Future, Page 147<br />
Sci-Fi in HCI Demos<br />
Commercial sci-fi film-makers are not the only ones to present sometimes a skewed,<br />
even flawed vision of the future. Many technology companies have made demo videos<br />
that depict future products <strong>and</strong> societies.<br />
Many commercial companies have made advanced product demos that depict future<br />
products, future technologies, <strong>and</strong> future societies. One of the first <strong>and</strong> most well known<br />
was the Knowledge Navigator film from Apple Computer in 1992. At the time, the talking<br />
avatar that looked like Steve Jobs, the folding screen that resembled a book, <strong>and</strong> the<br />
use of informal vague natural-language queries to a computer system that resulted in<br />
quite specific, on-target retrievals, thrilled some HCI professionals <strong>and</strong> dismayed others,<br />
who felt that Apple was innacurately suggesting the likely achievements of natural<br />
language conversations (which we now accept in Seri on the iPhone) but were being<br />
used in Apple advertisements to show future products with the implication that they were<br />
just around the corner, not 20 years later.<br />
Another example is DARPAʼs Augmented Cognition 2005 demo created by the<br />
Hollywood producer/writer/director Bryan Singer, which showed future brain-wavereading<br />
head-sets, but showed inelegant display-screen designs. These display screens<br />
looked like inferior examples of 1980-2000 military displays not the “sophisticated”<br />
displays of some future war-room of 2020.<br />
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