AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.

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Aaron Marcus, The Past 100 Years of the Future, Page 147 Sci-Fi in HCI Demos Commercial sci-fi film-makers are not the only ones to present sometimes a skewed, even flawed vision of the future. Many technology companies have made demo videos that depict future products and societies. Many commercial companies have made advanced product demos that depict future products, future technologies, and future societies. One of the first and most well known was the Knowledge Navigator film from Apple Computer in 1992. At the time, the talking avatar that looked like Steve Jobs, the folding screen that resembled a book, and the use of informal vague natural-language queries to a computer system that resulted in quite specific, on-target retrievals, thrilled some HCI professionals and dismayed others, who felt that Apple was innacurately suggesting the likely achievements of natural language conversations (which we now accept in Seri on the iPhone) but were being used in Apple advertisements to show future products with the implication that they were just around the corner, not 20 years later. Another example is DARPAʼs Augmented Cognition 2005 demo created by the Hollywood producer/writer/director Bryan Singer, which showed future brain-wavereading head-sets, but showed inelegant display-screen designs. These display screens looked like inferior examples of 1980-2000 military displays not the “sophisticated” displays of some future war-room of 2020. 147
Aaron Marcus, The Past 100 Years of the Future, Page 148 Figures: Scenes from Knowledge Navigator, 1992. Figure: Scene from Knowledge Navigator, 1992. The scene shows the advanced “Dynabook” (a Xerox PARC concept) that was imagined for a future Macintosh computer. The device featured a folding split screen. (Acknowledgement TBD.) 148
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AM+A.SciFi+HCI.eBook.17Aug12 - Aaron Marcus and Associates, Inc.

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