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Export promotion<br />
Export promotion remains an important <strong>IRO</strong> activity. In <strong>2010</strong><br />
a large number of activities were organized. Participation in<br />
oil and gas exhibitions, outgoing trade missions and other<br />
export promotional activities were held. Some of these export<br />
promotion activities were organized by <strong>IRO</strong>. In other cases the<br />
lead was taken by organizations like FME, HME, EVD, other<br />
(foreign) associations, embassies etc.<br />
Exhibitions <strong>2010</strong><br />
The <strong>IRO</strong> exhibition programme is selected upon experience, interest shown by the<br />
member companies (during meetings, visits, the annual exhibition survey and so on)<br />
and advice of the Committee on Commercial and Financial Affairs, which reviews the<br />
programme. In <strong>2010</strong> <strong>IRO</strong> participated in the following exhibitions:<br />
Offshore Technology Conference - Houston, USA<br />
Attendance at the <strong>2010</strong> Offshore Technology Conference (OTC) reached 72,900 as<br />
offshore energy industry experts from around the world came together to share<br />
technological advances and innovative approaches at the world’s largest event for offshore<br />
resources development. OTC was held 3-6 May at Reliant Park in Houston.<br />
Attendance surpassed the 2009 total of 67,700, and the sold-out exhibition was the<br />
largest in 28 years, totalling more than 568,000 square feet, up from 557,000 square<br />
feet in 2009. OTC’s expanded exhibition in Reliant Arena in addition to Reliant Center,<br />
enabled the exhibition’s growth. Although this was a record year for OTC, the drilling<br />
accident in the Gulf of Mexico affected the mood and the tone of the event. The Dutch<br />
pavilion had the same size and concept as in 2009, however the Holland branding has<br />
been changed for the next 3 years. In total there were 44 exhibitors in the Dutch pavilion.<br />
Neftegaz - Moscow, Russia<br />
Under the 2g@there programme Russia, <strong>IRO</strong> organized a small Dutch information booth<br />
at the Neftegaz exhibition from 21-25 June <strong>2010</strong>. Seven companies were represented<br />
in the booth. The exhibition was not a success. Official figures, such as the number of<br />
visitors, are unknown. <strong>IRO</strong> has no plans to participate in the 2012 edition of this show.<br />
Offshore Northern Seas - Stavanger, Norway<br />
Attendance at the <strong>2010</strong> Offshore Northern Seas (ONS) conference and exhibition set a<br />
new record, according to the official statistics. A total of 49,735 visitors were attracted<br />
to this major industry event in Stavanger from 24-27 August, an increase compared to<br />
the 41,906 people that visited the previous exhibition in 2008. For the second time the<br />
pavilion was located in Hall J. In total there were 32 companies represented in the pavilion.<br />
Overview Exhibitions <strong>2010</strong><br />
Rio Oil & Gas - Rio de Janeiro, Brasil<br />
Under the 2g@there programme Brasil, <strong>IRO</strong> organized a Dutch Pavilion at the Rio Oil<br />
& Gas show. The 15th edition of Rio Oil & Gas ended on 16 September breaking several<br />
records. At the end of the event, more than 53,000 visitors from 51 countries had<br />
walked through the exhibition and conference hallways. This was 33% higher than<br />
the attendance of 39,000 people from the last edition in 2008. In total there were<br />
12 companies represented in the Dutch Pavilion. <strong>IRO</strong> has again booked exhibition space<br />
for the 2012 edition.<br />
ADIPEC - Abu Dhabi, UAE<br />
Under the 2g@there programme Middle East, <strong>IRO</strong> organized a Dutch Pavilion at this<br />
exhibition for the third time. The exhibition was held in the brand new ADNEC exhibiton<br />
complex. Again there was a growth in both visitors and exhibitors. In total there were<br />
45,597 visitors. A growth of 18% compared to the 2008 edition. In total there were<br />
29 exhibitors in the 420 sqm Dutch Pavilion. <strong>IRO</strong> has again booked exhibition space<br />
for the 2012 edition.<br />
Offshore Technology Conference Houston, USA Dutch pavilion (940 sqm) 4-7 May<br />
Neftegaz Moscow, Russia Info booth (20,25 sqm) 21-25 June<br />
Offshore Northern Seas Stavanger, Norway Dutch Pavilion (620 sqm) 24-27 August<br />
Rio Oil & Gas Rio de Janeiro, Brasil Dutch Pavilion (98 sqm) 13-16 September<br />
ADIPEC Abu Dhabi, UAE Dutch Pavilion (420 sqm) 1-4 November<br />
© <strong>IRO</strong> 2011<br />
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