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Annual Report 2010 - IRO

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Export promotion<br />

Export promotion remains an important <strong>IRO</strong> activity. In <strong>2010</strong><br />

a large number of activities were organized. Participation in<br />

oil and gas exhibitions, outgoing trade missions and other<br />

export promotional activities were held. Some of these export<br />

promotion activities were organized by <strong>IRO</strong>. In other cases the<br />

lead was taken by organizations like FME, HME, EVD, other<br />

(foreign) associations, embassies etc.<br />

Exhibitions <strong>2010</strong><br />

The <strong>IRO</strong> exhibition programme is selected upon experience, interest shown by the<br />

member companies (during meetings, visits, the annual exhibition survey and so on)<br />

and advice of the Committee on Commercial and Financial Affairs, which reviews the<br />

programme. In <strong>2010</strong> <strong>IRO</strong> participated in the following exhibitions:<br />

Offshore Technology Conference - Houston, USA<br />

Attendance at the <strong>2010</strong> Offshore Technology Conference (OTC) reached 72,900 as<br />

offshore energy industry experts from around the world came together to share<br />

technological advances and innovative approaches at the world’s largest event for offshore<br />

resources development. OTC was held 3-6 May at Reliant Park in Houston.<br />

Attendance surpassed the 2009 total of 67,700, and the sold-out exhibition was the<br />

largest in 28 years, totalling more than 568,000 square feet, up from 557,000 square<br />

feet in 2009. OTC’s expanded exhibition in Reliant Arena in addition to Reliant Center,<br />

enabled the exhibition’s growth. Although this was a record year for OTC, the drilling<br />

accident in the Gulf of Mexico affected the mood and the tone of the event. The Dutch<br />

pavilion had the same size and concept as in 2009, however the Holland branding has<br />

been changed for the next 3 years. In total there were 44 exhibitors in the Dutch pavilion.<br />

Neftegaz - Moscow, Russia<br />

Under the 2g@there programme Russia, <strong>IRO</strong> organized a small Dutch information booth<br />

at the Neftegaz exhibition from 21-25 June <strong>2010</strong>. Seven companies were represented<br />

in the booth. The exhibition was not a success. Official figures, such as the number of<br />

visitors, are unknown. <strong>IRO</strong> has no plans to participate in the 2012 edition of this show.<br />

Offshore Northern Seas - Stavanger, Norway<br />

Attendance at the <strong>2010</strong> Offshore Northern Seas (ONS) conference and exhibition set a<br />

new record, according to the official statistics. A total of 49,735 visitors were attracted<br />

to this major industry event in Stavanger from 24-27 August, an increase compared to<br />

the 41,906 people that visited the previous exhibition in 2008. For the second time the<br />

pavilion was located in Hall J. In total there were 32 companies represented in the pavilion.<br />

Overview Exhibitions <strong>2010</strong><br />

Rio Oil & Gas - Rio de Janeiro, Brasil<br />

Under the 2g@there programme Brasil, <strong>IRO</strong> organized a Dutch Pavilion at the Rio Oil<br />

& Gas show. The 15th edition of Rio Oil & Gas ended on 16 September breaking several<br />

records. At the end of the event, more than 53,000 visitors from 51 countries had<br />

walked through the exhibition and conference hallways. This was 33% higher than<br />

the attendance of 39,000 people from the last edition in 2008. In total there were<br />

12 companies represented in the Dutch Pavilion. <strong>IRO</strong> has again booked exhibition space<br />

for the 2012 edition.<br />

ADIPEC - Abu Dhabi, UAE<br />

Under the 2g@there programme Middle East, <strong>IRO</strong> organized a Dutch Pavilion at this<br />

exhibition for the third time. The exhibition was held in the brand new ADNEC exhibiton<br />

complex. Again there was a growth in both visitors and exhibitors. In total there were<br />

45,597 visitors. A growth of 18% compared to the 2008 edition. In total there were<br />

29 exhibitors in the 420 sqm Dutch Pavilion. <strong>IRO</strong> has again booked exhibition space<br />

for the 2012 edition.<br />

Offshore Technology Conference Houston, USA Dutch pavilion (940 sqm) 4-7 May<br />

Neftegaz Moscow, Russia Info booth (20,25 sqm) 21-25 June<br />

Offshore Northern Seas Stavanger, Norway Dutch Pavilion (620 sqm) 24-27 August<br />

Rio Oil & Gas Rio de Janeiro, Brasil Dutch Pavilion (98 sqm) 13-16 September<br />

ADIPEC Abu Dhabi, UAE Dutch Pavilion (420 sqm) 1-4 November<br />

© <strong>IRO</strong> 2011<br />

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