12 VISTACOMPETITIVE EDGEFrom its 18th ranking in 2009, Malaysia has emerged as the 10thmost competitive nation in the world, according to the 2010 WorldCompetitiveness Yearbook (WCY). It is published by the Swiss-basedInstitute for Management Development (IMD) which assesses a country’scompetitiveness based on four factors, namely economic performance,government efficiency, business culture (in terms of productivity, labourmarket, finance, management practices, attitudes and values) as well asthe quality of national infrastructure.According to Datuk Dr Rebecca Fatima Sta Maria, Deputy Secretary General(Trade) of Ministry of International Trade and Industry (MITI), Malaysia haddone particularly well on the government and business fronts.She enthuses: “We managed to achieve such a feat because of strongimprovements in our economic fundamentals, positive changes in theway business is conducted and also our own government transformationefforts. All these measures reflect the tagline, 1Malaysia, People First,Performance Now.”Datuk Dr Rebecca firmly believes that there is still much room forimprovement in terms of facilitating trade. She elaborates: “Currently, thegovernment is aggressively pursuing reforms on many fronts. For example,we have instituted the New Key Economic Activities, as outlined in theNew Economic Model. They are expected to further accelerate Malaysia’seconomic development. However, we still need to strive for furtherreforms, such as, revamping outdated policies and re-engineering businessprocesses to shape a truly dynamic business environment.”The Deputy Secretary General stresses that the responsibility of makingMalaysia more competitive and efficient does not solely lie on theshoulders of the Government. She says: “We not only welcome theviews and feedback of all stakeholders but also the direct participation inefforts to improve performance in any given arena.“Take, for example, the trading activities in a port. All parties involvedin the entire value chain must play their respective roles. The portauthorities, terminal operators, freight forwarders, importers as wellas exporters must all be highly competent so that business can runsmoothly and easily. Quality of service will improve and this will enhancethe ease of doing business”.DATUK DR REBECCA FATIMA STA MARIADeputy Secretary General (Trade)Ministry of International Trade and Industry (MITI)www.miti.gov.myENHANCING PORT KLANGDatuk Dr Rebecca feels that, as Malaysia’s principal port, <strong>Port</strong> <strong>Klang</strong>has contributed greatly to the nation’s economy especially in relationto supporting international trade. However, she adds: “<strong>Port</strong> <strong>Klang</strong> canGATEWAYA PUBLICATION OF PORT KLANG AUTHORITY
VISTA 13The numerous efforts implemented by the Government and privatesector have finally paid off as Malaysia is now recognised as theworld’s 10th most competitive countryembark on strategies to attract more cargo and vessels. By pursuing aproactive marketing plan, we can encourage more main line operators(MLOs) to call at the port. At the same time, entry and egress need to beeffectively managed and more lanes can be opened to avoid congestion.Above all, efficiency is key in determining business sustainability.”In relation to maintaining <strong>Port</strong> <strong>Klang</strong> as the national load centre, DatukDr Rebecca highlights the importance of improving the infrastructure,accelerating the development of the logistics industry and strengtheningsupply chain management. She elaborates: “<strong>Port</strong> <strong>Klang</strong> Authoritycan enhance its role as trade facilitator by promoting the provision ofsufficient skilled ancillary services and seamless interface between landand sea transportation modes within the <strong>Klang</strong> Valley area. It shouldalso continuously set up linkages with other domestic ports includingestablishment of a more efficient feeder network.”Last but not least, Datuk Dr Rebecca firmly advocatescollaboration between Government agencies and the shippingindustry. “I would encourage PKA and all its stakeholders tocontinue engaging in dialogues and discourses to identify greateropportunities that will help enhance <strong>Port</strong> <strong>Klang</strong>’s standing asMalaysia’s principal trading gateway.”PEMUDAHFACILITATING BUSINESSThe Special Task Force to Facilitate Business (PEMUDAH)was formed on February 7, 2007 out of the need for closercollaboration between the public and private sectors to enhancedelivery levels and improve Malaysia’s business environment.Reporting directly to the Prime Minister, PEMUDAH comprisesa panel of 23 highly respected individuals from both the privateand public sectors. It is co-chaired by YB Tan Sri Mohd SidekHassan, Chief Secretary to the Government of Malaysia andYBhg Tan Sri Datuk Yong Poh Kon, Immediate Past President ofthe Federation of Malaysian Manufacturers (FMM).PEMUDAH aims to drive the nation’s economic growth withsubstantive improvements to essential processes that createmajor impact on the nation’s competitiveness. Apart from theIMD World Competitiveness Yearbook, PEMUDAH also tracks theWorld Bank Ease of Doing Business Report (WBDB). Currently,Malaysia is ranked 23rd in the world but is among the top fivecountries in Asia. PEMUDAH’s plans include continually strivingto place Malaysia among the top 10 nations in the WBDB.Towards this end, a special Focus Group is set up under thePEMUDAH umbrella to engage relevant Government agenciesand industry associations in identifying issues and best practicesfor export and import process flows. Supervised by MITI, theGroup addresses gaps and barriers to improve the efficiency ofinternational trade.Additionally, PEMUDAH also serves as the consultative forumon issues concerning the public service delivery system andGovernment policies impacting businesses. To date, PEMUDAHhas implemented various measures to improve efficiency in areasranging from starting a new business and registering property totrade facilitation, construction permits, employing workers andimmigration matters.For more information, please contact:PEMUDAH Secretariat OfficeMinistry of International Trade and Industry5th Floor, Block 10, Government Offices Complex,Jalan Duta, 50622 Kuala Lumpur, MalaysiaTel: (603) 6203 3373Fax: (603) 6201 9459Website: http://www.pemudah.gov.myGATEWAYA PUBLICATION OF PORT KLANG AUTHORITY