Preview - Port Klang

20www.westportsmalaysia.comWESTPORTS PROVIDES GOODCUSTOMER SERVICEWestports constantly interface with many groups of people such asshipping lines, shippers, forwarding agents, hauliers, vendors andlogistics companies. They provide total logistics solutions for allplayers and offer extensive connectivity to exporters and importers –all at an affordable rate. Westports has made many contributions to theindustry. They are among the top 5 in the world in terms of productivityand they currently own world records for port productivity. Above all,they have assisted Port Klang to become the top 13th container port inthe world with 8 million TEUs. In transforming Port Klang into a tradinggateway, they have helped exporters and importers lower their freightcosts by providing greater connectivity.In this issue of Gateway, we speak to Executive Director, Mr. RubenEmir Gnanalingam about the facilities provided by Westports forcustomers including Small and Medium Enterprises (SMEs).Q. What services does Westports provide for customers/SMEs?From the very beginning, we have had a very strategic approach towardsInformation and Communication Technologies (ICT). We always aim tooffer better value to all our customers including SMEs such as Westportse-terminal, which allows our customers direct benefit from Westports useof ICT. Our systems connect to customers regardless of the size of theorganisation while the enhanced security and the premium quality servicewe provide will no doubt enhance the logistics capabilities of our customers.Through the use of our e-terminal and our call centre, customers can makebookings, enquiries on the status of their cargo and also track them. Thiswill assist them in the supply chain planning. We provide greater flexibility,reliability and cost efficiency in the running of their businesses.Q. How is Westports attracting customers to use their ports?With the increasing linkages it is making around the world, Westports hasthe connectivity for all players to take their goods all over the world. Overthe past few years, we have been working with the Royal Malaysian Customsand other government agencies. As a result, we have together improvedthe quality of service provided to port users over the past 10 years. Ourclose proximity to facilities on Pulau Indah such as PKFZ, Selangor HalalHub, MISC Logistics Hub, smooth connectivity to Kesas Highway as well asKLIA gives us a distinctive advantage. We also take security very seriously,thus ensuring no lost boxes or theft of cargo. We are also ISP compliant,OSHA accredited and ISO certified.Q. Why should customers and SMEs use Westports services?At Westports, customers will be accorded fast and reliable transport andlogistics services to get their goods across the globe as they can find instantaccess to more than 300 ports around the world and all at competitivetariff rates. We are helping to grow the import and export trade, particularlyamong customers who want to expand their businesses to new marketsespecially India, Indonesia, Myanmar, Bangladesh, Vietnam and Thailand.However Westports main logistics solutions are in its value added services.We have developed solutions to meet all our customers’ requirementssuch as Distripark, warehousing, on dock depots, and reefer facilities, DGStorage Zone and Freight stations, among others.Q. Since you took over as Executive Director of Westports in 2006,what have you done differently for Customers/SMEs?IT being my main KPI for the port, I ensure the staffs embrace technologyas a culture and as an innovating factor to improve services with customers,especially SMEs in mind. Our drive has been to ensure all customers, big orsmall, gets superior service with regards to port handling issues. We havealso gone beyond our borders to assist them in any logistics issues theymay have. We now have managers who solely look at assisting customers orSMEs ship through Westports. Any readers are encouraged to contact ourMarketing Department for assistance they need. With regards to vendors,we employ electronic bidding solutions and electronic procurements toensure transparency and also to make sure every company, big or small,has a chance to be one of our partners.GATEWAYA PUBLICATION OF PORT KLANG AUTHORITY