14 PERSPECTIVESTrade is the lifeblood of any nation and seaports are vital to trade.In its quest to continually improve <strong>Port</strong> <strong>Klang</strong> as Malaysia’s tradinggateway, it is imperative that <strong>Port</strong> <strong>Klang</strong> Authority (PKA) work veryclosely with the various stakeholders, including the trade industry.As Malaysia’s longest established trade association, the MalaysianInternational Chamber of Commerce and Industry (MICCI) is animportant stakeholder representative.According to MICCI President Charles Ireland, Malaysia has beena major exporting nation for many years, and hence has been asignificant component of the global shipping community. “Importsand exports have grown with the Malaysian economy, and Malaysiais now one of the top 20 trading nations in the world with aspirationsfor further growth. This has led to an active port scene with a numberof ports in Peninsula and East Malaysia offering access points forgoods,” he explains.Ireland maintains that the key to ensuring that <strong>Port</strong> <strong>Klang</strong> continues to bean attractive trading gateway in terms of productivity, cost effectivenessand innovation is competition. The proximity of Singapore, another majorworld class port, has required Malaysian ports to match the standards andpricing of its neighbour in order to secure a good share of the availablemarket. “Sustaining the highest service standards at competitive rateswill ensure that Malaysian ports continue to flourish as load, dischargeand transshipment hubs,” he remarks.CHARLES HENRY IRELANDPresidentMalaysian International Chamberof Commerce and Industrywww.micci.comMICCI acknowledges the primary roles and responsibilities playedby PKA as the regulatory authority and trade facilitator in drivingthe various initiatives and improvements to <strong>Port</strong> <strong>Klang</strong>. “The clearleadership of PKA in setting the direction of <strong>Port</strong> <strong>Klang</strong> has ensuredthe smooth running of the whole system,” Ireland explains. “Wewelcome PKA’s promotion of <strong>Port</strong> <strong>Klang</strong> as Malaysia’s trading gateway,and would be pleased to advise on any areas of common interest toaid in this endeavour.”CONSULTATION ANDCOMPETITIVENESSModern ports require a wide range of services to be attractive, as portsare more than a collection of quays, cranes and warehouses. FromMICCI’s perspective, <strong>Port</strong> <strong>Klang</strong> needs to examine likely changes inthe Malaysian import/export pattern of the future so as to anticipateGATEWAYA PUBLICATION OF PORT KLANG AUTHORITY
PERSPECTIVES 15ABOUT MICCInew services that can be offered. Additionally, the association urgesPKA to consider possible expansionary opportunities in the form ofno-hassle free zones and extended vehicle storage and transshipmentfacilities. Also, PKA can consider additional facilities for the storageand export of bio-diesel, as well as facilities for receiving and degassingLNG to facilitate the import of gas for industry, andtemperature controlled facilities to support halal food exports.MICCI further believes that while high quality and cost effective portservices are key to satisfying both shipping lines and importers/exporters, the port is only one part of the total supply chain, andland-side services can significantly influence the movement of goods.While ports may not be directly involved in road haulage or externalwarehousing or consolidation services, they must recognise thattheir own performance will be tarnished by flaws in other parts of thetotal transport chain. It is therefore in PKA’s interest and that of theshipping industry to pay greater attention to the cost and efficiencyof haulage services and that of the supporting forwarding and agencyservices. Commerce and Agriculture in 1837. improvement. in Malaysia, and strongly supports its significant manufacturing andexporting sectors. government. sectors, manufacturing, services and professional. and domestic multinationals to smaller SMEs, representing in excess of110 billion ringgit of investment in Malaysia and employing some Chambers around the world. human capital, sustainable development, international affairs and others. as Certificate of Origin and ATA Carnet export documentation services, He goes on to state that while Malaysia is served by a wide rangeof vessels, both local and foreign owned, covering all kinds ofcargo including specialised vessels for Liquid Natural Gas (LNG)transportation, Malaysia itself is not a very large player in terms ofship-owning; relying predominantly on foreign flag vessels for thetransportation of its goods. Thus, Malaysian exporters are to someextent subject to the variability of international shipping both in termsof supply (container availability) and cost (freight).Ireland notes that because ports and the shipping industry generallysupports global trade but do not drive it, it is essential that PKAworks with business to identify the needs for the future and deliverthe widest range and most cost competitive services. “Looking attoday’s shipping scenario, and its impact on business under the NewEconomic Model for Malaysia (NEM), it is obvious that <strong>Port</strong> <strong>Klang</strong>’scontinuing growth depends on these two things – consultation (withbusiness) and competitiveness (in service offerings),” he elaborates.PKA’s recent reengineering is also of great interest to MICCI, Irelandreveals. “We find it very encouraging that under new leadershipand management, PKA has embarked on a revamping scheme in aneffort to change its working style,” he remarks. “We are monitoringthese changes, and we await the results of the newly-identified 5Key Result Areas with anticipation. We have great expectations forthe future of <strong>Port</strong> <strong>Klang</strong> as a whole, and for PKA in its quest to drivethe port ever forward.”GATEWAYA PUBLICATION OF PORT KLANG AUTHORITY