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Volume 9–3 (Low Res).pdf

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46<br />

"Say hi to my two favorite night crews. The<br />

one at Billy Goat's and the one at Ryder:"<br />

Marcus Kemp worked in Chicago for many years, then<br />

moved to yet another city with bad winters and a lousy football team.<br />

"Every art director has a favorite 'rush job' story. Here's mine.<br />

"At 5:00 p.m., I finished_ the layout for a full-page newspaper<br />

ad that had to be at the publication in NewYork the next morning.<br />

"At 5:01 p.m., I called Ryder<br />

"'there was absolutely no time for re-do's: 1 here wasrit even<br />

time enough for me to see the ad before it had to<br />

be shipped.<br />

"Ryder set the type' 1 hey assembled the art They<br />

keylined the ad: they even engraved it. And shipped it<br />

out by morning.<br />

"It was perfect. I wouldrit have changed a thing.<br />

"I'm very proud to say, my opinion was shared by<br />

CA, the Andy's and Clio's.<br />

"And the whole time the crew at Ryder was working their tails<br />

off, I was sitting on my butt at Billy Goat's drinking beer."<br />

RyderTypes Inc., 500 North Dearborn Street<br />

Chicago, Illinois 60610.Telephone (312) 467-7117<br />

Exclusive Chicago area agents for<br />

Headliners® and Identicolor' processes<br />

Member Advertising Typographers Association

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