Volume 9–3 (Low Res).pdf

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This headline is sel in nape bold condensed for a double-page ad bil Berthold, announcing Hick new sales of brociluits called »Berthold FANO«.
Apart from the brochures and layout sheets, you'll also get a few self-adhesive labels to stick on your self-made filing boxes. There's no charge — just send us the coupon. Set on «berthold ads 3000» in LoTurpe light, 8 key on 3.25 linefeed. Written and designed by Erik Spiekermann, MetaDesign 1981. The previous three ads on this subject were a bit on the plain side. We thought that amongst us designers we didn't have to spell everything out in detail. By now, however, all the insiders have sent in their coupons and we have to appeal to those of you who need something a bit more tangible before you're prepared to look at our new brochures called «Berthold Exclusiv». There are four of them so far, each one with 16 specially designed pages, often in colour, displaying our exclusive typefaces Comenius, LoType, Poppl Pontifex and Seneca. As we can't possibly reproduce all 64 pages, we've instead decided to illustrate a way of solving the problem of storing these and other brochures. r Address Clip coupon and send to: H. Berthold AG Teltowkanalstra8e 1-4 .D-1000 Berlin 46 West Germany berthold fototype 51
Page 1 and 2: Ad lib Cc 1)d FA, GgHhiiJpKkLIMmNiO
Page 3 and 4: devices. Texta stores digital maste
Page 5 and 6: Clocks an inside story the appetite
Page 7 and 8: 1 0. 7 Giant `Japanese Temple clock
Page 9 and 10: 16. Late 19th century French-made s
Page 11 and 12: Does the phrase"Pubfication Design"
Page 13 and 14: HERE'S A SAYING (or there should be
Page 15 and 16: (the center of the sumo universe) L
Page 17 and 18: Models for carnival heads for anti-
Page 19 and 20: had their cameras busted and get th
Page 21 and 22: TheFantasu a aPassion Republicans &
Page 23 and 24: Blindman I977.200 Years of American
Page 25 and 26: A sample from Simon's collection of
Page 27 and 28: Cat owners are notorious for endowi
Page 29 and 30: How to play: Find and encircle the
Page 31 and 32: These new typefaces will be availab
Page 33 and 34: ITC New Baskerville - Italic ABCDEF
Page 35 and 36: ITALIC SEMI BOLD ITALIC BOLD ITALIC
Page 37 and 38: Color Editing This color-drenched S
Page 39 and 40: ♦ Any image can be enlarged, redu
Page 41 and 42: Starting with a striped field, the
Page 43 and 44: These two figurative works started
Page 45 and 46: C AND YOU NIPUTER BY CAMILA CHAVES
Page 47 and 48: photo © George Ancona 1982 First:
Page 49: Varityper Great designers are alway
Page 53 and 54: T,Q 1
Page 55 and 56: S t'',A 0). ▪ .fiV 41P i - e,.c.'
Page 57 and 58: For an advertising typographer, eve
Page 59 and 60: We've just come out with a new head
Page 61 and 62: THE ALPIIATYPE CRS TYPE MASTERS GUI
Page 63 and 64: NORMATYPE DARES YOU TO WIPE OUT OUR
Page 65 and 66: t.EADERSHIP FAMILY GIMMICKS OCTOBER
Page 67 and 68: Reduced art budget? Staff cuts? Wor
Page 69 and 70: MAGENTA BLACK GATF COLOR TEST STRIP
Page 71 and 72: Talk About Type Quality You can tal
Page 73 and 74: The industry has long needed an ins
Page 75 and 76: I duoprint1400 THE WORLD'S MOST ADV
Page 77 and 78: Free subscriptions to U&Ic are ship
Page 79 and 80: THE ITC TYPEFACE COLLECT CT IS DESI

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