Where the Growth Is

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MARKETING OPPORTUNITIESIBPA DIRECT MAIL PROGRAMSFOR IBPA MEMBERS ONLY • REGISTER ONLINE AT www.ibpa-online.org, USE FORM BELOW OR CALL 310/546-1818LIBRARY MAILINGSPublic Library Deadlines❏ March 31❏ May 31❏ July 31K–12 Library Deadlines❏ March 15, 2013❏ September 15, 2013College, Jr. College &University Library Deadlines❏ March 15❏ June 15COOPERATIVE CATALOGSBooks for Review Deadlines❏ April 15❏ July 15Bookstore Mailing Deadlines❏ April 30❏ July 31Target Market Mailing Deadlines❏ Crafts/Hobby/How-To. ........................February 15❏ Travel/Adventure & Sports/Recreation ...........February 28❏ New Age/Metaphysical ......................... March 15❏ Parenting/Family .............................. March 30❏ Psychology/Self-Help ............................ April 30❏ Fiction/Poetry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . April 30❏ Children’s/Young Adult. ...........................May 15❏ Holiday/Gift. ....................................May 31ABOUT THE LIBRARY FLYER MAILINGSThe Library Mailings are separated into 3 categories:Public Libraries mailed bi-monthly to 3,900 libraries;K–12 Libraries (Kindergarten–12th Grade) mailed twice a year to 4,000 libraries;College & University Libraries mailed quarterly to 3,200 libraries.The library mailings contain flyers which publishers provide and are grouped with other flyers andmailed in a large envelope with a cover letter from IBPA. The flyers must be a standard 8½” x 11”unfolded sheet. Participants are included and will receive a complete copy to track deliverability time.It is suggested that publishers avoid offers that are “time-sensitive.” Programs mail 3rd Class Bulk mail.Approximate delivery time of program is 30–45 days after deadline date.See www.ibpa-online.org for more information. After registering for thelibrary mailing program, you will receive mailing instruction for your flyers.ABOUT THE COOPERATIVE CATALOG MAILINGSIBPA designs this newsletter-type, full color catalog,featuring your front cover, along with a 100-word descriptionof your book. All members will receive a copy of the programas soon as it mails. Programs mail 3rd Class Bulk.Approximate delivery time is 30–45 days after deadline date.BOOKS FOR REVIEW mails quarterly toapproximately 3,000 book reviewers at newspapers,magazines, Web sites, blogs, radio and television shows.BOOKSTORE MAILING mails every quarter to3,400 independent bookstore and chain buyers across the U.S.TARGET MARKET MAILING mails to 3,000 genre-specific reviewers;3,400 genre-specific book-buyers; and 3,900 genre-specific acquisition librarians.Total print run is 10,300.See www.ibpa-online.org for more information. After registeringfor the cooperative catalogs you will receive theinformation needed to participate.Check programs you wish to participate in, include registration form and appropriate fee(s). It is possible that a mailing you register for may be changed or rescheduled.Send or fax to IBPA • 1020 Manhattan Beach Blvd., Suite 204, Manhattan Beach, CA 90266 • 310/546-1818 • Fax 310/546-3939 • Email info@ibpa-online.orgLIBRARY MAILINGS: Check month(s) above❏ Public Library – Amount Due .................. $$215 general program; 3,900 unfolded flyers required❏ K-12 Library – Amount Due..................... $$215 per program; 4,000 unfolded flyers required❏ College, Jr. College & Univ. – Amount Due .. $$215 per program; 3,200 unfolded flyers requiredCOOPERATIVE CATALOGS: Check month(s) above❏ Books for Review – Amount Due ..........$$210 per title per program • I wish to display titles.❏ Bookstore Mailing – Amount Due .........$$230 per title per program • I wish to display titles.❏ Target Market Mailing – Amount Due ....$$350 per title per program I wish to display titlesCOMPANYADDRESSCITY, STATE, ZIP❏ CHECK ENCLOSED IN THE AMOUNT OF $OR BILL MY ❏ MC ❏ VISA ❏ AMEX IN THE AMOUNT OF $CARD NO.PHONEFAXEXPIRATION DATESECURITY CODEEMAIL/WEB SITENAME ON CARDCONTACT PERSONSIGNATURE22 | IBPA Independent | February 2013
IBPA STAFFED EXHIBITSBookExpo (BEA) 20135/30/2013 - 6/1/2013Jacob Javitz Center, New York, NYBookExpo has moved into the weekend for 2013: Thurs - Sat. IBPA has again secured a goodlocation on the show floor. If you want to get your title in front of bookstore buyers, a selectlibrary crowd, radio and television show producers, magazine editors, catalogers and otherpremium buyers, AND a select grouping of foreign rights licensing agents, this is the showwhere you should display your book.If you are interested in having your individual title(s) displayed at the IBPA booth andrepresented by IBPA staff, you can sign up at this time. We will need one copy of your titlefor this show.As always, if possible, it’s a good idea to attend the shows at which your title is displayed.IBPA can secure a discounted or FREE (Displaying Author) ticket to this show if you decideto attend. That information will be sent with your title registration.Reservations are being taken for multiple booths, a full booth, or a shared booth within theIBPA complex of booths on the floor.Full booth (10’ x 10’): $3,950 (Deposit at reservation: $1,975); Shared booth (5’ x 10’):$1,975 (Deposit at reservation: $987.50); Individual title: $125DEADLINE for booths: First come, first served; DEADLINE Individual titles: April 15, 2013MARKETING OPPORTUNITIESVISIT www.ibpa-online.orgFOR MORE INFORMATIONAmerican Library AssociationAnnual Conference 20136/28/2013 - 7/1/2013 • McCormick Place, Chicago, ILThis annual ALA show attracts all types of librarians...from the public, private and schoolsector across the country and throughout the world. IBPA has a small block of booths reservedfor this show, and if you would prefer to have a full booth or share a booth withanother IBPA member, now is the time you should sign up for this event.If you would prefer to display your title or titles within the IBPA staffed complex, wheretitles are displayed face-out in specific genre with a special catalog developed for this showfor the librarians, the cost per title is $125.00.It’s always a good idea to attend a book show if you can and IBPA can arrange for badgesfor those who request them in advance of the show. There will also be an opportunity todo a book signing or demonstration at this show.If your book does well at libraries, this is one show you will not want to miss. This is a greatshow for most IBPA members’ titles. Public, academic, foreign and corporate librarians attendthis show annually and it’s the largest librarian show in the nation. We will need onecopy of your title for this show.Cost for Full booth $2,500.00 (1⁄2 payment – $1,250.00); Cost for Shared booth:$1,250.00 (1⁄2 payment – $625.00); Cost for individual title: $125.00.We will need a 1⁄2 payment for booths at this time.DEADLINE for Booths: First come, first served.DEADLINE for Individual titles: April 15, 2013NEW! IBPA/INGRAM PROGRAMIBPA partners with Ingram to offer you TWO opportunities to help sell more books and gain access to Ingram’s wholesale system for single-book (or more) publishers.1. THE INDEPENDENT VOICE*Deadlines: 30 days in advance of the mailing (e.g. the deadline for the March/April 2012 mailing would be February 1).2. ADVANCE MAGAZINE*Deadlines: 90 days in advance of publication (e.g. deadline for the June issue is March 1st. June issue mails in late April.)*Your title(s) must be listed with Ingram and in the iPage system in order to participate in this program. For more information about these programs and how to join the Ingram Wholesale Distributionprogram, please see https://www.ibpa-online.org/programs/ingramprogram.aspx.FOR IBPA MEMBERS ONLY • REGISTER ONLINE AT www.ibpa-online.org, USE FORM BELOW OR CALL 310/546-1818STAFFED EXHIBITS❏ Book Expo (BEA) 2013❏ Full Booth: $3,950 ( ) .....................$❏ Shared Booth: $1,975 ( ) .....................$❏ Individual Title: $125 ( ) .....................$❏ American Library Association Annual Conference 2013❏ Full Booth: $2,500 ( ) .....................$❏ Shared Booth: $1,250 ( ) .....................$❏ Individual Title: $125 ( ) .....................$IBPA/INGRAM PROGRAM❏ VOICE $350 per title ( ). ......................$I wish to subscribe forbi-monthly issues beg.10% Discount for 3 or more runs .................$Check programs you wish to participate in, include registration form and appropriate fee(s).Send or fax to IBPA • 1020 Manhattan Beach Blvd., Suite 204, Manhattan Beach, CA 90266310/546-1818 • Fax 310/546-3939 • Email: info@ibpa-online.orgCOMPANYADDRESSCITY, STATE, ZIPPHONEEMAIL/WEB SITECONTACT PERSON❏ CHECK ENCLOSED IN THE AMOUNT OF $OR BILL MY ❏ MC ❏ VISA ❏ AMEX IN THE AMOUNT OF $FAX❏ ADVANCE $350 per title ( ). ...................$I wish to subscribe formonthly issues beg.10% Discount for 3 or more runs .................$CARD NO.NAME ON CARDSIGNATUREEXPIRATION DATESECURITY CODEVisit the IBPA Website at www.ibpa-online.org | 23
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