Where the Growth Is

In This IssueFebruary 2013 | Vol. 31 • No. 2IBPA Independent (ISSN 1058-4102, formerlyPMA Newsletter ) is published monthly byIndependent Book Publishers Association.Periodicals Postage paid at Manhattan Beach, CA90266, and at additional mailing offices.HEADQUARTERSIndependent Book Publishers Association1020 Manhattan Beach Blvd., Suite 204Manhattan Beach, CA 90266Phone: 310/546-1818 • Fax: 310/546-3939Email: info@ibpa-online.orgWeb site: www.ibpa-online.orgOFFICERS and DIRECTORSSteve Mettee, The Write Thought, Board ChairDavida G. Breier, Johns Hopkins University PressRoy Carlisle, The Independent InstituteRana DiOrio, Little Pickle PressTom Doherty, Cardinal Publishers Group /Blue River PressKelly Gallagher, Ingram Content GroupPeter Goodman, Stone Bridge PressDeltina Hay, Dalton PublishingMaryAnn F. Kohl, Bright Ring Publishing, Inc.Dr. Haki Madhubuti, Third World PressJohn Mutter, Shelf AwarenessChristopher Robbins, FamiliusJanice Schnell, Ingram Content GroupCarlene Sippola, Whole Person Associates,Immediate Past Board ChairStephanie Stewart, Academy of LearningFlorrie Binford Kichler, PresidentTerry Nathan, Executive Director/SecretaryLisa Krebs Magno, Assistant DirectorADVISORSJonathan Kirsch, Law Offices of Jonathan Kirsch,General CounselLloyd Jassin, Law Offices of Lloyd Jassin, CounselHal Jaffe, Bay Sherman Craig, LLP, AccountantIBPA INDEPENDENT STAFFJudith Appelbaum, EditorLinda Carlson, ReporterJudith Stein, Copy EditorDarlene Swanson, Van-garde Imagery, Inc.,Design and ProductionChris Kahn, Advertising SalesEditor contact: judithappelbaum@aol.comPublished by IndependentBook Publishers Association.Independent Book Publishers Association cannotand does not guarantee any specific results toparticipants in IBPA marketing programs.Copyright ©2013 by Independent BookPublishers Association. No portion of thispublication may be reprinted without expresswritten consent of IBPA. The writings containedwithin the pages of this publication do notnecessarily reflect opinions of IBPA.POSTMASTER: Send address changes toIBPA Independent, 1020 Manhattan BeachBlvd., Suite 204, Manhattan Beach, CA 90266.4 What’s New? A Trio from IBPAby Florrie Binford Kichler. The e-bookawards, the Toolkit series, and the nextPublishing University.6 What You Need to Know AboutUsing Third-Party Photosby Steve Gillen. License limitations can getyou into big trouble, and they often lurk inunexpected places.10 Independent Publisher Powerby Kelly Gallagher. Big news: Smallerpublishers are the only ones showingsignificant growth.13 Author Websites: Eight CommonMissed Opportunities (and Whatto Do About Them)by Laura Pepper Wu. Cures for mistakeswriters make.16 From Self-Publishing to Successin Multiple Markets: ThePenfield Books Storyby Linda Carlson. Featuring niche titles,distributing, packaging, and patience.19 Publicity: A Five-Part BasicProgramby Julia Drake. Advice from a publicity proon timing, messaging, media campaigns,and more.22 IBPA Marketing OpportunitiesIBPA AFFILIATESAuthor U of Denver, CO, authoru.orgBay Area Independent Publishers Association, baipa.orgBook Publishers Northwest, bpnw.orgColorado Independent Publishers Association,cipabooks.comConnecticut Authors & Publishers Association,aboutcapa.comFlorida Publishers Association, FLbookpub.orgGreat Lakes Independent Publishers Association,glipa@tm.netGreater New York Independent Publishers Association,gnyipa@blogspot.comHawaii Book Publishers Association, hawaiibooks.orgIndependent Publishers of New England, ipne.orgMidAtlantic Book Publishers Association,midatlanticbookpublishers.com24 Changing Printers in Midstreamby Walt “Stryke” Clayton. Paradise lost andfound for a complicated illustrated field guide.27 The Language of Publishing:J, K, L, Mby Linda Carlson. From JPEG throughknockout and markup—the new installmentof the IBPA glossary.31 Negotiating Large NonretailSales: Part 1, Parameters forProfitsby Brian Jud. Don’t negotiate withoutknowing your BNO; you can lose moneyeven with an enormous payment.33 Step Back to Lead Forwardby Kevin Cashman. One principle andseven practices for growing yourself,growing others, and growing cultures ofinnovation.37 Moving a PublishingBusiness Abroadby Anna Faktorovich. It may be a smallworld, but problems can loom large for apublisher who decides to operate overseas.40 Metadata Mustsby Renée Register and Thad McIlroy.What information you need to provide, andwho might help you provide it the right way.45 Classified Mart46 Advertiser IndexMidwest Independent Publishers Association, mipa.orgMinnesota Book Publishers Roundtable,publishersroundtable.orgNew Mexico Book Association, nmbook.orgNorthern California Publishers and AuthorsAssociation, norcalpa.orgNorthwest Association of Book Publishers, nwabp.orgOrganization of Book Publishers of Ontario,ontariobooks.caPublishers and Writers of San Diego, publisherswriters.orgPublishers Association of Los Angeles, pa-la.orgSmall Publishers, Artists and Writers Network,spawn.org (online only)St. Louis Publishers Association, stlouispublishers.orgUpper Peninsula Publishers and Authors Association,uppaa.orgVisit the IBPA Website at www.ibpa-online.org | 3