Where the Growth Is

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President’s Postby Florrie Binford Kichler, President, IBPAWhat’s New? A Trio from IBPACynics say that there’s nothing newunder the sun, but I invite thosecynics to take a look at IBPA, wherethe joint’s jumpin’ with new ways toincrease the value of your membership.Right now—from the folks whoin the last 12 months brought you (toname a few benefits) cost-effectiveentrée to the NetGalley book reviewservice, a massive Website redesign toimprove your access to IBPA educationand resources, Ask the Expertsonline, and a slew of new moneysavingdiscounts on goods and services—herecome three more initiativesto warm up your winter.No new venture goes anywhere withoutthe supporters and believers todrive it forward, and all the peoplementioned below are true championsof these latest programs.The Benjamin FranklinDigital Awards“The Benjamin Franklin DigitalAwards honor innovation in electronicbook publishing by individualsand organizations of all sizes, includingpublishers, software developers,designers, manufacturers, institutions,and technology leaders. The definitionof ‘book’ continues to expand, and theIndependent Book Publishers Associationwishes to honor and encouragethe field’s innovators with a marquee,rolling awards program”—from theBFDA Website (ibpa-bfda.org).Joining older sibling Benjamin FranklinAwards for print, this new additionto IBPA’s educational programmingprovides the opportunity for publishersand technology innovators to gainvisibility for their e-books/productswhile at the same time (like publishersapplying for Benjamin FranklinAwards) learning how to improve viafeedback directly from judges.Gold and SilverBenjamin FranklinDigital Awards aregiven all year round.BFDA are rolling awards, meaningthat the Gold and Silver awardsare continually given all year round.In addition, entrants are competingnot against one another but againsta standard of excellence judges useto evaluate them. Judges are selectedfrom experienced and knowledgeableexperts in the industry.All honorees will receive certificatesand an award graphic for use in covers,Websites, social media outlets,and otherwise. Honorees will also beshowcased and promoted to the booktrade industry on the IBPA Websiteand through the IBPA social mediaplatforms, newsletters, and mediareleases. And honorees will be listedin a house ad in the Independent, theofficial print publication of IBPA, andwill be recognized at a gala event at theIBPA Publishing University, held eachspring. Visit ibpa-bfda.org for the mostup-to-date information on this excitingnew program from IBPA.Special thanks go to past board memberDave Marx for his foresight, tocurrent IBPA board member ChristopherRobbins for his vision and energyin driving this project forward, to themembers of the BFDA steering committeefor their support, and to ArunBenty of Papertrell who donated hisservices in creating the BFDA Website.The Book PublishersToolkitAfter three decades of helping thou-4 | IBPA Independent | February 2013
President’s Post■sands of people publish their books, IBPA has now dipped itsown toe into the publishing waters. The Book Publishers Toolkit:10 Practical Pointers for Independent and Self-Publishers isthe first in what will be a series of collections of articles fromyour Independent magazine covering all aspects of publishing.As you read this, the book is available for the Kindle, withplans to expand distribution to make it widely available to all.It takes a village to publish abook, and IBPA’s first title isno exception.As you know from your own efforts, it takes a village topublish a book, and IBPA’s first title is no exception. A hugethank-you to the contributors to this inaugural offering fortheir generosity in donating any proceeds to IBPA to helpus continue improving educational and marketing programsfor members.These respected publishing professionals are: Kate Bandos,Kimberly Edwards, Joel Friedlander, Steve Gillen, AbigailGoben, Tanya Hall, Brian Jud, Stacey Miller, Kathleen Welton,and David Wogahn. Thanks also go to Independent editor JudithAppelbaum; board chair Stephen Blake Mettee of The WriteThought; Dan Snow of Unlimited Publishing; Janice Schnellof Ingram; Tom Doherty of Cardinal Publishing; and the IBPAboard of directors and staff for their help and support.Publishing University: “Discovering”Chicago“Discoverability: How to Reach Your Reader and Sell MoreBooks” is the theme of this year’s IBPA Publishing University.In keeping with IBPA’s mission to bring education topublishers throughout the country, Publishing Universityis on the road again to a new location—the Windy City in2013—with new programming, new speakers, new vision,and a keynote address from e-visionary Dominique Raccah,CEO of Sourcebooks, who started her publishing company31 years ago in her upstairs bedroom with one title (soundfamiliar?) and built it into the largest woman-owned publishingcompany in the country.Dominique is a pioneer in both the e-book and book app arenas,and joining her will be futurist and Sourcebooks authorDavid Houle (The Shift Age), part of the executive team thatlaunched MTV, Nickelodeon, VH1, and CNN HeadlineNews. David has 20 years of media and entertainment experienceand will give attendees a glimpse of publishing’s futureas well as a look at how he created his book using the AgilePublishing Model, featuring a partnership between authorsand their reader communities.The return of IBPA’s one-on-one consulting sessions, Ask theExperts; more than 20 breakout sessions featuring practicaltools for success you can use right now; access to more than40 experienced publishing industry instructors who generouslyshare their knowledge; and much more will combine tomake Chicago’s IBPA Publishing University 2013 the eventyou won’t want to miss. Don’t take my word for it—visitibpapublishinguniversity.com for all the details.Three very different offerings from IBPA, but there is onething they have in common. Neither these nor any otherinitiative would be possible without the help, support, time,and energy from you—our members—and the commitmentof so many industry experts who understand the importanceof nurturing, strengthening, and educating the independentpublishing community. ■Follow Florrie and IBPA on Twitter at twitter.com/ibpa, and on IBPA’s blog at ibpablog.wordpress.com. Join Independent Book Publishers Association–IBPA group on LinkedIn(linkedin.com).WHEREBOOKSARE BOUND FORGREATNESSRequesta quote atwww.c-mbooks.comwith our NEWsimplifiedsystem• Short to medium runs• Offset, digital, eBooks• Expedited schedules• Competitive pricing• Supplied film accepted• One-Contact CustomerServicetoll Free: 888.295.7244 • Fax: 734.663.5731CheCk out our new look at www.C-mbooks.ComVisit the IBPA Website at www.ibpa-online.org | 5
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Where the Growth Is

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