tistics about its crawling activities, the effective number oftitles that have been cleared successfully, and the illegalhosting sites with the best and the worst track records ofcompliance.In a brochure issued by the PA, takedown rates were documentedby country, with compliance rates of over 90%for territories and countries such as Hong Kong, Gibraltar,and Cyprus and significant levels for countries such as Russia(71.69%), China (65.75%), and Ukraine (60.69%).FranceIn 2013, the French publishers association, Syndicat Nationalde l'Èdition (SNE) decided to license and adapt theUK infringement portal for their French members. (Actualitté,August 5, 2013)This pragmatic approach hints at a broader recent policychange, as it contradicts an earlier attitude that focusedmuch more on lobbying the French government to imposestricter legislation rather than promote more practical actions.This move, however, is in line with the Lescure report,a white paper commissioned by the government and publishedin the spring of 2013, proposing even to abolishearlier strict legislation - the Hadopi law - in favor of a “moregradual approach” (Rapport Lescure, summarized in LeMonde, May 13, 2013).Hadopi, the High Authority for the Diffusion of Works and theProtection of Rights on the Internet (Haute Autorité pour ladiffusion des oeuvres et la protection des droits sur internet)was formed by a law implemented in 2010. Its goal was topromote and encourage legal offers to fight infringement.One of the main actions of the authority is to send warningsto consumers who are infringing copyright law. In acontroversial “three strikes” approach, a user can ultimatelybe banned from accessing the Internet for a certain periodafter being found guilty three times.In January 2012, Hadopi released a study arguing that thepercentage of French consumers who admit to havingdownloaded digital content illegally had dropped fromover 49% to just 29% for the six months prior to their survey,data that illustrate the impact of the authority’s actions(, eBouqin, January 24, 2012). Music (at 57%) andvideos (at 48%) were most popular; books interested only29% of the infringing audience, a scale that might also hintat the limited interest that ebooks have among the generalFrench audience. Overall, Hadopi is not strongly supportedby the book publishing community.Fifty-six of the infringements investigated under Hadopiwere by men and 42 by women, with those from 15 to 24years of age by far the most active (with 70% admittingillegal downloads).Research on ebook piracy in France is carried out withyearly reports by Le Motif, an organization sponsored bythe Ile-de-France region. Its ambition is to provide an observatoryfor the “book in the region,” which includes anannual survey on ebooks, both legal and illegal.In an update, published in March 2012 and includingmostly 2011 data, Le Motif documented a continuous risein available illegal ebook titles —from 4,000 to 6,000 in2009 to between 11,000 and 14,000 at the time of thestudy. A remarkable detail regarding France is the share ofebooks from BD (bande desinnée, or comics, graphic novels,and manga), which currently accounts for 8,000 to10,000 of the illegally available works (Ebookz 3, Etude surl’offre numérique illegal des livres français sur Internet en2011, 3e année).The study argues that, based on the presence of 3,000 to4,000 “easily available trade titles” at illegal sites, just 1%of legal print offerings has been effectively pirated, versusaround 25% of the overall 35,000 to 40,000 available BDtitles. Remarkably, only 44 of the singled-out BD bestsellersof a panel from 2010 to 2011 were available for illegaldownload, of which 58% had no legal digital edition onthe market. Manga has been by far the most popular subsegment.The authors of the Motif study underline thehigh quality of many of the pirated BD titles, with entireteams working on their digitization, resulting in files thataverage around 30 MB. 2At that time, the French national syndicate of book publishers(SNE) partnered with nine publishers of BD (Dargaud,Dargaud-Lombard, Dupuis, Lucy Comics, la Sefam, GuyDelcourt Productions, MC Productions, Glénate, and Audie)to fight illegal distribution via a specialized popular Usenetforum, altbinaries.bd.french. This effort began in 2008, butas of the writing of this report, no final judgment has beengiven.2. It must be noted that these ratios may have changed significantly in the meantime, as the offer of legal digital of books of all genres had stronglyincreased as of mid-2012.100 The Global eBook Report
In its report of May 2011, by Le Motif portrayed, the “strongdevelopment” of legal ebooks in France as coinciding witha “multiplicity of platforms” for illegal downloads. It wasfound that the “generalist aggregators” were addingebooks to their broad offerings of other pirated mediacontent and that new, specialized platforms focusing juston ebooks had also been entering the arena. The offer oflegal digitized titles grew significantly from the spring of2010 to the spring of 2011 —from 17% to 33% of currentbestsellers of the authoritative charts of Livres Hebdo/Ipsos—and 36% of the titles on the charts were available forillegal download.Few of the pirated ebooks were “cracked” copies from legallyreleased originals; the vast majority were obviouslyscanned for the purpose of illegal dissemination. The studyfound that 25.9% of the pirated titles were available inmultiple digital formats (versus only 6.6% in 2010).The pirated catalogs were largely “nonexclusive,” in that atitle found on one site could usually also be retrieved fromother locations (Mathias Daval, “Ebookz: L’offre légale etillégale de livres numériques”, Tableau de bord 2, May2011).GermanyInterestingly, Germany has officially taken -and so farmaintained- a position that is similar to the earlier Frenchstance, with the professional association Börsenverein focusingprimarily on lobbying for stricter laws, and forcefullegal actions against private consumers who can be persecutedfor individual infringements.Over the past two years, the tone of the confrontation hasbecome harsh, as reflected in an exchange of articles betweena spokesperson for one of the most popular piracysites for books, under the pseudonyme of Spiegelbest, andAlexander Skipis, the managing director of Börsenverein.The pirates, who claim to have downloads of 1.5 millionebook titles per month from their site, argued, “It makesno difference whatsoever, if a book is liberated by us, or bysome Russians.” Skipis replied that authors, publishers andbook retailers feel “abandoned” by the government, asthose who shut their eyes to the threat risk “basic conceptsof society” and the “consensus on values” (Der Tagesspiegel,August 25, 2013, and September 2, 2013).While Börsenverein’s general assessment of piracy as a seriousconcern for the emerging ebook business in Germany,and more broadly in Europe, is shared by many observers,more detailed analytics and conclusions are not.In a survey based on a sample of 10,000 people, Börsenvereinobserved an increasing support among Germanconsumers for the existing legal offerings of ebooks, as76% find it “satisfactory”, while 70% prefer legal downloadsbecause this involves legal certainty as well as the supportof the creators of the consumed work. (Studie zur DigitalenContent-Nutzung, quoted in buchreport, April 22, 2013)Skeptics, such as piracy experts and authors of the GermanGutenberg reports on ebook piracy, Manuel Bonik and AndreasSchaale, in an interview for this report, oppose suchoptimism, notably with the help of usage statistics of themost popular piracy sites.b*.bz, for instance, claims to have almost 2.5 million registeredusers for all forms of copyrighted digital content, includinga huge library of digitized books. Measured bytheir Alexa rank of 94 (for German sites, as checked by uson 22 September 2013), this one piracy site is indeed significantlymore popular than all other legal ebook distributors.Börsenverein’s own Libreka platform owns the Germanrank of 11,606, and Libri’s ebook.de is listed at 1,822.The website of the aforementioned, outspoken book pirateSpiegelbest, b*.to, which claims to host a catalog of39,000 ebook titles, has a rank of 2,992.Only Amazon.de is on top of all other sites, with a rank of5 for Germany. However, it must be added that both Amazonand b*.bz obviously owe their remarkably high positionsin Alexa not so much to ebooks alone as to thewealth and diversity of their total offerings.The difference in the assessment of piracy for the ebookmarket extends beyond those data to include the resultingstrategies. Börsenverein very much emphasizes the importanceof legal actions, welcoming a ruling in July byGermany’s Supreme Court that held the file hosting serviceRapidshare responsible for infringements on the rights tothe content on their platform (buchreport, July 19, 2013).Börsenverein, so far, has decided against offering a takedownservice like that provided by their British and Frenchpeers.Bonik and Schaale would favor such services, while pointing,more importantly to what could lead to a shift in strategyamong file hosts such as Rapidshare to legalize theiroperations. “The future is probably the model of Mega“,they argue, referring to a platform introduced in 2013 byGerman national and New Zealand resident Kim DotcomSchmitz, whose earlier, heavily contested site Megauploadhad been shut down, before being revamped as a seeminglylegal hosing service in the cloud.The Global eBook Report 101
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ContentsAbout the Global eBook Repo
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Receptiveness for foreign (English)
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Produced in Atlas by O’Reilly Med
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Mapping and Understandingthe Emergi
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publishers’ agreement with Apple
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January 18, 2013; “Un rapport env
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1980s, global cities in the 1990s,
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The ambitions, and thelimitations o
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Metadata is the key to online sales
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English Language eBookMarketsThe fo
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Overall, the spectacular growth in
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hit (source: various reports summar
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Debates Shaping the Book Industry i
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Contributed article BookwireAvailab
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GermanyKey Indicators Values Source
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than 10% of all online sales by the
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warm at best, and the half-year res
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SNE had earlier started to systemat
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ginning by Hachette Livres, among o
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SpainKey Indicators Values Sources,
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focusing on both Spain and Latin Am
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The emerging ebook market may confr
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SwedenKey Indicators Values Sources
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Netherlands2012 was a tough year fo
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inging ebooks to the tenfold larger
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