Recommendations

Info

<strong>Contents</strong>About the Global eBook ReportExecutive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Mapping and Understandingthe Emerging Global eBook MarketsBeyond ebooks: The ecosystem of digital books andreading. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5A global book business versus national cultures,fairness and pride. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5New paradigms and new challenges. . . . . . . . . . . . . . . . . 7Global players versus local taxation. . . . . . . . . . . . . 7Oddities of contratictory tax regimes. . . . . . . . . . . . 8The complexities of localization. . . . . . . . . . . . . . . . . 8The politics of piracy. . . . . . . . . . . . . . . . . . . . . . . . . . . 8Global contexts: How books become embeddedin the digital universe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Global mapping initiatives. . . . . . . . . . . . . . . . . . . . . . . . . 10The ambitions, and the limitations of this study. . . . . . . 12Contributed article Klopotek. How Soon Is Now?. . . . . 13Start marketing digital content in a future-proofway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Manage products that do not even yet exist. . . . 13Modern planning and production–in its truesense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Metadata is the key to online sales success. . . . . 14Emerging models for libraries. . . . . . . . . . . . . . . . . . 14Get in touch with us. . . . . . . . . . . . . . . . . . . . . . . . . . . 14We look forward to talking to you.. . . . . . . . . . . . . 14Profiles of Markets and Selected Global ActorsEnglish Language eBook Markets. . . . . . . . . . . . . . . . . . . . 17United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17The US ebook market in 2012. . . . . . . . . . . . . . . . . . 18United Kingdom. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21The UK ebook market in 2012. . . . . . . . . . . . . . . . . . 22Contributed article Bookwire. . . . . . . . . . . . . . . . . . . . . . . . 25Availability and discoverability in a global eBookmarket.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Germany. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Earlier developments in 2012 and 2011. . . . . . . . 27Dedicated ebook publishers and distributorsin Germany. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29France. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Earlier developments in France 2012. . . . . . . . . . . 32The political and cultural context for ebooksin France. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Selected distributors and new ebookventures in 2012 and 2013. . . . . . . . . . . . . . . . . . 35Spain. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Earlier developments. . . . . . . . . . . . . . . . . . . . . . . . . . 37Distribution and specialized ventures. . . . . . . . . . 38Italy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39Earlier developments. . . . . . . . . . . . . . . . . . . . . . . . . . 40Distribution and specialized ventures. . . . . . . . . . 41Sweden. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41The Global eBook Reportii
Distribution and specialized ventures. . . . . . . . . . 43Denmark. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43Norway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44Netherlands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45Distributors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45Austria. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46Poland. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Central and Eastern Europe: eBooks in English andLocal Languages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49The accelerating impact of English reading. . . . 50The emerging role of ebooks in Central andEastern Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50Slovenia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51Lithuania. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52Bulgaria. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52Hungary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53Romania. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53Serbia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53Contributed article Copyright Clearance Center. . . . . . 55New Licensing Solutions for a ChangingPublishing Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55Emerging Markets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57Russia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57The evolution of the Russian ebook market. . . . 58Main actors in the (legal) Russian ebookmarket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59Brazil. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60Update fall 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60The good problem of Brazilian taxes. . . . . . . . . . . 62eGovernment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62Distributors and aggregators. . . . . . . . . . . . . . . . . . 63eRetailers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63China. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65Update fall 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65The ambitious plan ahead—combiningcontent and capital (2012). . . . . . . . . . . . . . . . . . . 66Status of the ebook sector. . . . . . . . . . . . . . . . . . . . . 66The book publishing environment. . . . . . . . . . . . . 67Online literature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68Key players in the digital environment. . . . . . . . . 69eBook distribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . 69International cooperative ventures. . . . . . . . . . . . 70India: Taking rapid strides. . . . . . . . . . . . . . . . . . . . . . . . . . 70Overview of book publishing in India. . . . . . . . . . 70Readers’ demographics. . . . . . . . . . . . . . . . . . . . . . . . 71Technological infrastructure. . . . . . . . . . . . . . . . . . . 72Elearning content. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73Ebook publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74Formats and pricing. . . . . . . . . . . . . . . . . . . . . . . . . . . 77Self publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78Localisation efforts. . . . . . . . . . . . . . . . . . . . . . . . . . . . 78Arab eBook Market. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79The Expansion of Global Platforms. . . . . . . . . . . . . . . . . . . 81Amazon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81Amazon’s International Growth. . . . . . . . . . . . . . . . 81Apple. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84The international expansion of Apple’s iTunesand iBookstore. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85Barnes & Noble. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85Google. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86Kobo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87Forces Shaping the eBook Markets: Key Drivers andDebates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89Ebook Bestsellers and Ebook Pricing Strategies inEurope. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90Contradictory strategies. . . . . . . . . . . . . . . . . . . . . . . 90The biggest publishers are getting bigger inebooks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92Self-publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93Regulatory frameworks. . . . . . . . . . . . . . . . . . . . . . . . . . . . 95Copyright legislation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96The Global eBook Reportiii
Page 4 and 5: Receptiveness for foreign (English)
Page 6 and 7: Produced in Atlas by O’Reilly Med
Page 8 and 9: Mapping and Understandingthe Emergi
Page 10 and 11: publishers’ agreement with Apple
Page 12 and 13: January 18, 2013; “Un rapport env
Page 14 and 15: 1980s, global cities in the 1990s,
Page 16 and 17: The ambitions, and thelimitations o
Page 18 and 19: Metadata is the key to online sales
Page 21 and 22: English Language eBookMarketsThe fo
Page 23 and 24: Overall, the spectacular growth in
Page 25 and 26: hit (source: various reports summar
Page 27 and 28: Debates Shaping the Book Industry i
Page 29 and 30: Contributed article BookwireAvailab
Page 31 and 32: GermanyKey Indicators Values Source
Page 33 and 34: than 10% of all online sales by the
Page 35 and 36: warm at best, and the half-year res
Page 37 and 38: SNE had earlier started to systemat
Page 39 and 40: ginning by Hachette Livres, among o
Page 41 and 42: SpainKey Indicators Values Sources,
Page 43 and 44: focusing on both Spain and Latin Am
Page 45 and 46: The emerging ebook market may confr
Page 47 and 48: SwedenKey Indicators Values Sources
Page 49 and 50: Netherlands2012 was a tough year fo
Page 51 and 52: inging ebooks to the tenfold larger
Page 53 and 54:
magazines, and devices, with a cata
Page 55 and 56:
ever, in the first half of 2013, si
Page 57 and 58:
Source: Vesselin Todorov, Ciela Nor
Page 59 and 60:
Contributed articleCopyright Cleara
Page 61 and 62:
Emerging MarketsRussia70% of Russia
Page 63 and 64:
(see details in “eBook piracy in
Page 65 and 66:
The first research comparing the pe
Page 67 and 68:
Revenue Service has been receiving
Page 69 and 70:
on ebooks. It has not gained much t
Page 71 and 72:
ChinaKey Indicators Values Sources,
Page 73 and 74:
Key players in the digital environm
Page 75 and 76:
The Government of India is leading
Page 77 and 78:
Android-based devices in the countr
Page 79 and 80:
and Mathematics books, Hindustan Bo
Page 81 and 82:
When it first launched, most ebooks
Page 83 and 84:
3. Source: Personal interview with
Page 85 and 86:
The Expansion of GlobalPlatformsPub
Page 87 and 88:
Amazon’s performance in 20122012
Page 89 and 90:
strict or eliminate competition”
Page 91 and 92:
settlement is expected to make avai
Page 93 and 94:
Forces Shaping the eBookMarkets: Ke
Page 95 and 96:
Average top 10 ebook prices in sele
Page 97 and 98:
As for the UK, The Bookseller compi
Page 99 and 100:
ation solutions have recently emerg
Page 101 and 102:
In Germany, the by far the largest
Page 103 and 104:
(SSRC, the American Assembly, Colum
Page 105 and 106:
In its report of May 2011, by Le Mo
Page 107 and 108:
Of those who admitted to downloadin
Page 109 and 110:
1,200 titles (see this blogpost by
Page 111 and 112:
The AcceleratedTransformation of th
Page 113 and 114:
AcknowledgmentsThis report has been
Page 115 and 116:
Mandarin, she has specialized in re
show all

Contents

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?