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Alert Today ... Alive Tomorrow<br />

by Ellie Schneider, Claims Manager<br />

Did you know that driver inattention<br />

is the leading factor in most crashes?<br />

Nearly 80% of crashes and 65% of nearcrashes<br />

involve some form of driver inattention<br />

within three seconds of the event.<br />

This may seem like plain old common<br />

sense to you, but the National Highway<br />

Traffic Safety Administration has spent<br />

decades and dollars studying driver distraction.<br />

Committing to driving distraction-free is not easy.<br />

But, with statistics backing up the fact that distractions<br />

increase the likelihood of an accident, many drivers<br />

are making an effort. Many states have also taken<br />

steps to minimize and/or eliminate behind-the-wheel<br />

distractions. For instance, while New Hampshire<br />

doesn’t require adult motorists to wear seat belts, it<br />

does ticket drivers for eating, drinking, talking on<br />

the cell phone or fussing with their makeup while<br />

behind the wheel. Some states prohibit drivers from<br />

watching television and others have laws about using<br />

cell phones.<br />

F O C U S O N S A F E T Y<br />

• Checking out the new building<br />

going up<br />

• Looking for a parking place<br />

• Looking at overhead power lines<br />

• Watching road crews working<br />

The first step to eliminating driver distraction<br />

is to avoid multitasking behind<br />

the wheel so you can give your undivided<br />

attention to the task of driving. Human attention is<br />

naturally limited and we can be conscious of only a<br />

few bits of information at a time. Attempting to balance<br />

your checkbook during the morning commute is<br />

just asking for trouble!<br />

1 2<br />

There are many things inside a vehicle to distract<br />

a driver. Some examples are:<br />

• Climate controls to adjust<br />

• CDs and tapes to insert or eject<br />

• Radio dials to fiddle with<br />

• Cell phones to answer<br />

• Beverages to be gulped<br />

• Email messages to respond to<br />

• Maps to read<br />

• Two-way radios to answer<br />

• Navigation systems to consult<br />

• Make up to apply and faces to be shaved!<br />

Distractions outside of your vehicle include:<br />

• Aggressive driving, such as tailgating, flashing<br />

headlights, and honking<br />

• Fatigue, which significantly decreases driver<br />

attention<br />

• Misjudging the dangers of a potential accident<br />

• Gawking at a fender-bender<br />

• Noting the “1/3 Off” sign in the shoe store window<br />

If you have to eat and drive, a two-handed<br />

burger with lots of toppings is probably not<br />

a good choice.<br />

Eating<br />

If you have to eat on the go, prepare<br />

simple finger foods. If you patronize<br />

fast food restaurants, avoid<br />

the drive-through. Instead, go in<br />

and eat at a table. It’s not that<br />

much slower and is less distracting.<br />

Drinking<br />

Drinks should be in closed,<br />

spill-proof containers. Make sure<br />

they fit your beverage holders and<br />

use a straw.

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