Transaction Security

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Overview of Transaction Security Technology Solutions Why Doesn’t Everybody Use 3-D Secure? Poor Market Perception 1 Consumer Authentication • Compatibility issues and intrusive identification requests cause high purchase abandonment • Merchants have a poor understanding of other underlying benefits of 3-D Secure • Common market perception that fraud prevention / screening services make 3-D Secure redundant • Complex integration process as all participants (banks, merchants and service providers) need to be in sync with data passing requirements • Latency caused by semi-compatible systems, software platforms, etc. Implementation Complexity Lack of Visibility Intrusive Identification Requests Compatibility Issues ■ ■ ■ Multiple brands, carts and payment service providers must be supported to ensure unimpeded performance Various requirements must be met for specific processors and gateways Merchant back offices have certain data limitations ■ ■ The consumer is routed to a separate, distinct platform from the merchant, effectively eliminating merchant control of the customer experience Offers no choice over how authentication is carried out ■ ■ Pop-up windows and required passwords create latency and poor performance, causing friction in the purchase process Customers cannot easily verify if the identification request is legitimate or a malicious site “phishing” for information ■ ■ ■ Issuing banks’ ACS servers can lag or crash, which can hold up a transaction Some devices / browsers aren’t compatible with identification requests, causing the protocols to fail Authentication information needs to be properly routed through all parties in the authorization flow Source: Visa, MasterCard, CardinalCommerce. 22
Overview of Transaction Security Technology Solutions 1 Consumer Authentication Case Study: CardinalCommerce’s Authorization Solution Leveraging 3-D Secure Instead of grinding down orders to the lowest common denominator--as can happen with standalone merchant and issuer risk management solutions--Cardinal Consumer Authorization leverages 3-D Secure while reconciling information from both merchants and issuers to seamlessly authenticate a transaction Leveraging both the benefits of 3-D Secure while addressing the limitations, CardinalCommerce has introduced a unique solution in the marketplace called Cardinal Consumer Authentication (CCA), which is a collaborative approach that leverages 3-D Secure protocols while in real-time integrating both what banks know about their customers and what merchants understand about their customers in order to authenticate cardholders • CCA compliments the existing authorization infrastructure by directly connecting the consumer to its issuer to intelligently authenticate cardholders Merchant ‒ Leverages 3-D Secure protocols developed by card networks for card-not-present transactions in order to provide benefits including liability shift and interchange incentives ‒ Uses real-time analytics to monitor performance across several factors, including user device, latency, infrastructure anomalies, etc. ‒ Provides a 2 X 2 matrix of decisioning between banks and merchants (1) • Knowledge and connectivity into the payment infrastructure allows authentication information to be seamlessly transmitted back through the traditional authorization pathway Payment Authorization Flow Issuer Cardinal’s solution is designed to provide for a better consumer experience (relative to 3-D Secure standalone), thus improving authorization rates Payment Gateways What the merchant understands about its consumers Merchant Acquirer Processor Authentication Infrastructure Card Networks What the bank knows about its customers (KYC) Source: CardinalCommerce. (1) 2 X 2 matrix of decisioning is discussed further on page 34. 23
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Singtel Acquires Trustwave for $810
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Transaction Security

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