Transaction Security

Selected Company Profiles
Company Profile: Forter
Products & Services Overview
Landscape Category(s)
Merchant / Processor
Fraud Management
Services
CEO:
Headquarters:
Company Overview
Michael Reitblat
Tel Aviv, Israel
Founded: 2013
• Forter, based in Tel Aviv, provides solutions that aim to
prevent e-commerce fraud
• The Company uses data from several sources, including
publicly available information and social networks to verify
transactions in real-time
• Forter provides a chargeback guarantee on any fraudulent
transactions that do get through its system
• Solution set allows a merchant to track consumer’s real-time
interaction on its website – including click analysis, hit maps
and flow analysis
• Forter is backed by Sequoia Capital and New Enterprise
Associates
Selected Financing / M&A Transactions
Date $ mm Type Commentary
11/11/14 $15 Financing
03/25/14 3 Financing
Secured financing from NEA
and Sequoia Capital (Israel)
Secured financing from
Sequoia Capital (Israel)
Source: Company website, FT Partners proprietary database, Capital IQ, Crunchbase.
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2. Cyber Intelligence
Elastic Identity
Forter’s platform leverages “soft verification,” which includes
real-time data from social networks, demographics and
purchasing power analytics to create another layer of protection
Cyber Intelligence
Offers insight into the cyber-space and enables e-commerce
fraud protection services using advance cyber intelligence
Behavior Analysis
Utilizes real-time behavior sensors, data points and tracking
techniques to analyze consumer habits and identify key
fraudulent patterns
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