Transaction Security

CEO Interviews
Reed Taussig, ThreatMetrix (cont.)
“Over the past
eight years
ThreatMetrix has
invested more than
300 man years of
engineering
resources into the
development of its
products. Between
now and the end of
2016, we will invest
an additional 120
man years into the
product.”
Do ThreatMetrix’s solutions work across all verticals or are they better suited for specific verticals? Does ThreatMetrix serve all
sizes of merchants / organizations?
ThreatMetrix makes available to all of its customers our policy engine. This means that customers are able to configure their own risk profiles
based on their particular business dynamics. No two customers are alike. A bank or credit card brand that is extending credit online operates
under a very different risk profile than does a social networking company.
The ThreatMetrix solution is designed to provide customers the ability to configure the system to conform to their own business rules and risk
profiles. This is reflective of our customer mix, which is 40% e-commerce, 40% financial services and 20% media.
ThreatMetrix supports customers that execute less than 1,000 transactions per day as well as customers that execute up to 1,000
transactions per second. The ThreatMetrix platform is designed to be flexible and scalable.
Why do merchants / organizations need ThreatMetrix —why can’t they replicate what the Company provides through in-house
solutions?
Over the past eight years ThreatMetrix has invested more than 300 man years of engineering resources into the development of its products.
Between now and the end of 2016, we will invest an additional 120 man years into the product. In addition, because we are a software
vendor, we gather valuable feedback, suggestions and ideas from all of our customers. The fact is that most commercial enterprises do not
have the in house engineering resources to dedicate to the development of a ThreatMetrix-like application nor would it be cost effective to
build and maintain an in-house solution. We are specialists in what we do and we develop products across multiple scenarios to suit the
needs of multiple business types.
More importantly an in-house developed system will not have the advantage of shared global intelligence. The benefits of shared global
intelligence that track the behavior of hundreds of millions of digital identities across more than 1 billion transactions per month on the
ThreatMetrix network cannot be replicated by using an in-house derived system.
How is ThreatMetrix different from other fraud /security solution providers?
ThreatMetrix is the only vendor in the market that combines mobile recognition, device identification, malware detection, tokenized digital
identities and behavioral analytics into a single digital identity platform. Our differential advantage as a vendor and the principal benefits that
we provide our customers are captured in that statement. Most other vendors offer a portion of the ThreatMetrix solution, device identification
or malware detection for example, as stand-alone products. This forces the customer to integrate multiple vendors, which increases cost and
complexity. But no other vendor in the market can provide the shared global intelligence that ThreatMetrix has created on top of its Digital
Identity Network.
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