Transaction Security

CEO Interviews
Reed Taussig, ThreatMetrix (cont.)
“Persona ID, used
to create
ThreatMetrix
digital identities, is
a powerful tool to
identify both
fraudsters and
good customers
before that online
provider provides
access to their
services…”
Alternatively, in the case of a new account application where I have never seen that customer before ThreatMetrix customers using Persona
ID can passively profile and evaluate that consumer’s digital identity to make a determination if they want to extend that person credit or
access to their site without direct customer participation. ThreatMetrix knows that good customers have good profiles that consist of a
reasonable and expected number and type of credentials. So a customer that has been associated with 40 or more devices, 30 separate
email addresses and 25 credit cards can be considered to be a bad actor whereas a customer that operates across let’s say three devices,
an acceptable number of credit cards and email addresses can probably be considered a good customer.
Persona ID, used to create ThreatMetrix digital identities, is a powerful tool to identify both fraudsters and good customers before that online
provider provides access to their services, credit or in the case of social networking sites, their other valuable customers.
Layer 3 of the ThreatMetrix solution provides ThreatMetrix customers with the ability to validate consumer behavior based on the actual
experiences of all ThreatMetrix customers who may have interacted with that given consumer. We call this capability ThreatMetrix Trust Tags
and they are possible due to our fully privatized shared global intelligence.
For example, if I am online retailer of baseball tickets, it would be useful for me to know if the consumer who is attempting to purchase a ticket
as a card-not-present “CNP” transaction was successful with another CNP transaction at one or more of ThreatMetrix’s 4,000 global
customers using the same the same or similar credentials. If in fact this consumer did use these same credentials to purchase another
product of similar value within the last 30 days at another ThreatMetrix customer, my confidence that this consumer is an authentic customer
and not a fraudster is going to increase.
ThreatMetrix Trust Tags are used by a wide variety of ThreatMetrix customers across the financial services, e-commerce and media markets
to passively authenticate and approve good customers as well as to recognize bad actors based on the actual behavior of those individuals
across the ThreatMetrix customer base.
Layer 4 of the ThreatMetrix solution incorporates visual forensics providing our customers the ability to review, approve, reject, research and
manage their transaction data in the ThreatMetrix system.
The 4 integrated layers of the ThreatMetrix technology are designed to provide customers with a completely passive, tokenized, real-time
system to help them recognize good returning customers and to identify fraudsters.
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