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We heard a consistent voice from the market We were told: I don’t <strong>real</strong>ly know who is providing the answers driving my major marketing decisions. Personally, I feel that my reputation is at risk because I don’t trust the data. I know I need to throw 30% of my online B2B sample, but I don’t know about the next 20%. There is no reliable B2B sample! Can you help us?
The Stakes Are High You Recommended • Buying a company • Launching a new product • Entering a new market • Who to hire and who to fire • Expanding overseas Based On Input From • A college student? • A retired engineer? • An overseas call center rep? • A graduate student in SE Asia? • An SVP who takes surveys repeatedly to accumlate points? One major panel quality solution vendor claims it sees fraud rates in B2B panels of three times the rates in consumer panels, and these fraudulent respondents answer differently enough to wreck studies —exhibiting an upward bias and overstating their interest in the area being surveyed. Watch Out For the Landmine of B2B Online Research , Forrester, April 2009
Page 1 and 2: CMAG 43 Presented by Dan Shapero Ge
Page 3 and 4: LinkedIn is the world’s largest p
Page 5 and 6: Over 100,000 market researchers on
Page 7 and 8: 46 million members means depth in m
Page 9 and 10: LinkedIn is now a mainstream profes
Page 11 and 12: It starts with your professional pr
Page 13: How can LinkedIn add value to the m
Page 17 and 18: Confirming professional identity is
Page 19 and 20: LinkedIn Surveys Process Also avail
Page 21 and 22: LinkedIn delivers real professional
Page 23 and 24: We have quite a different model tha
Page 25 and 26: Recent study: 11k IT decision maker
Page 27 and 28: Forrester Selects LinkedIn Research
Page 29 and 30: We’ve learned the advantages of p
Page 31 and 32: A Few Predictions 1. Market researc

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