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Forrester Study Suggests Screening Alone Does Not Create Confidence in B2B research Presumed Good 22% Cleaned/ Trapped 28% Screened 50% N = 12,000 Data from a recent Forrester US/Europe B2B Software decision making study
Confirming professional identity is a huge challenge Digital fingerprinting Panel and survey de-duplication Address/DOB verification Invitation-only recruitment Elimination of speeders and satisficers Profiling/ screening for decisionmakers To what extent do today’s B2C quality efforts address the challenges of B2B quality?
Page 1 and 2: CMAG 43 Presented by Dan Shapero Ge
Page 3 and 4: LinkedIn is the world’s largest p
Page 5 and 6: Over 100,000 market researchers on
Page 7 and 8: 46 million members means depth in m
Page 9 and 10: LinkedIn is now a mainstream profes
Page 11 and 12: It starts with your professional pr
Page 13 and 14: How can LinkedIn add value to the m
Page 15: The Stakes Are High You Recommended
Page 19 and 20: LinkedIn Surveys Process Also avail
Page 21 and 22: LinkedIn delivers real professional
Page 23 and 24: We have quite a different model tha
Page 25 and 26: Recent study: 11k IT decision maker
Page 27 and 28: Forrester Selects LinkedIn Research
Page 29 and 30: We’ve learned the advantages of p
Page 31 and 32: A Few Predictions 1. Market researc

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