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LinkedIn’s Mission in Market Research Become the premiere supplier of high quality B2B sample to the market research community Provide LinkedIn members with an attractive avenue to share their expertise and be rewarded for their participation
LinkedIn Surveys Process Also available for web to phone/focus group recruiting Member receives email Member takes survey Member receives incentive • LinkedIn emails list of targeted members • Email invites member to participate in research study • Links direct members to linkedin.com, which re-directs members to survey site • Email offers opt-out from receiving further research opportunities • Member takes survey on client platform or platform provided by LinkedIn • Depending on the study, survey fielding takes 3-10 <strong>business</strong> days • Upon survey completion, members are redirected to landing pages and/or incentive site – Completion incentive – Terminate incentive – Over-quota page • Within re-direct link, client provides appropriate member information
Page 1 and 2: CMAG 43 Presented by Dan Shapero Ge
Page 3 and 4: LinkedIn is the world’s largest p
Page 5 and 6: Over 100,000 market researchers on
Page 7 and 8: 46 million members means depth in m
Page 9 and 10: LinkedIn is now a mainstream profes
Page 11 and 12: It starts with your professional pr
Page 13 and 14: How can LinkedIn add value to the m
Page 15 and 16: The Stakes Are High You Recommended
Page 17: Confirming professional identity is
Page 21 and 22: LinkedIn delivers real professional
Page 23 and 24: We have quite a different model tha
Page 25 and 26: Recent study: 11k IT decision maker
Page 27 and 28: Forrester Selects LinkedIn Research
Page 29 and 30: We’ve learned the advantages of p
Page 31 and 32: A Few Predictions 1. Market researc

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