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Agenda • A little about LinkedIn • Why we got into market research • What we’ve learned • A few predictions • Q&A
LinkedIn is the world’s largest professional network • 45M members, 200 countries, 150 industries & 4 languages 45M members As of August 2009 • 40% of the membership is outside of North America • 32M members available for B2B research • 2M new professionals join per month 4.4M members 2005 8.5M members 2006 33M members As of Dec 2008 10M members 2007 • Small <strong>business</strong>es to global enterprises are represented 1.6M members 2004 • 15 million <strong>business</strong> decision makers 85,000 members 2003
Page 1: CMAG 43 Presented by Dan Shapero Ge
Page 5 and 6: Over 100,000 market researchers on
Page 7 and 8: 46 million members means depth in m
Page 9 and 10: LinkedIn is now a mainstream profes
Page 11 and 12: It starts with your professional pr
Page 13 and 14: How can LinkedIn add value to the m
Page 15 and 16: The Stakes Are High You Recommended
Page 17 and 18: Confirming professional identity is
Page 19 and 20: LinkedIn Surveys Process Also avail
Page 21 and 22: LinkedIn delivers real professional
Page 23 and 24: We have quite a different model tha
Page 25 and 26: Recent study: 11k IT decision maker
Page 27 and 28: Forrester Selects LinkedIn Research
Page 29 and 30: We’ve learned the advantages of p
Page 31 and 32: A Few Predictions 1. Market researc

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