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GLOBAL BUSINESS
WHAT IS THE GLOBAL BUSINESS COMMITTEE (GBC)?
PHOTO OP AFTER THE
JANUARY GLOBAL OPEN FORUM
FROM LEFT; WALT COFFEY, STATE CHAIR,
FORUM SPONSOR TRACY PETERS, SAM’S
CLUB, CHRISTINE GRONAU, VICE CHAIR,
GUEST SPEAKER DARRYL FREEMAN
STRATEGIC MARKETS LIASON, FIRST
AMERICAN TITLE, TAMARA TRYBOUSLA,
CHAIR AND FORUM SPONSOR JOANNE
MUCINO, FIRST AMERICAN TITLE.
We are a member-driven committee
dedicated to educating our REALTOR ®
Membership on multicultural business
opportunities, here and abroad. If you are
looking to expand your business beyond
borders or simply become a better agent
serving our ever-more diverse valley, attend one of our
meetings or events. We meet the third Wednesday of every
month at 10 A.M. at GLVAR. We earned Gold status from
NAR our first year in existence! Help us get to Platinum
while you improve your business!
WHAT’S NEXT FOR THE GLOBAL BUSINESS COMMITTEE?
Along with NAR and NVAR, we are hosting a Global
Summit featuring Las Vegas as a destination for business
and real estate investment this April 18-19th. Space is
limited, register early. The first day, you can take the
core class for Resort and Second Property Specialist
and the second day you will learn what is so special
about Las Vegas from a global perspective.
Explore the world of international real estate, enhance
your skills as a professional from analytical and critical
thinking to respectful cross-cultural negotiating and
delivering persuasive presentations. Begin your journey to
becoming a Certified International Property Specialist at our
CIPS Institute April 22 – 26, 2013.
“Culture has a HUGE affect on how we buy and how we
sell,” stated Darryl Freeman Strategic Markets Liaison for
First American Title and guest speaker at January’s GBC
Forum. Statistics analyzed suggest that the majority of the
population growth in Clark County over the next five years
will come from multicultural markets. Deeper analysis
reveals that this growth will be directly reflected in our
[ BY TAMARA LARISA TYRBOUSLU, CHAIR ]
GLOBAL
SUMMIT
INFO
PAGE 8
housing market, projecting that 91% of owner-occupied
purchases will come from multicultural buyers. Hispanics
lead the growth; however, “Hispanic” covers a vast
spectrum of diverse peoples. Data accumulated with selfdetermining
options, shows that Filipinos are the fastest
growing uniquely identified culture in the valley.
Mr. Freeman shared the cultural nuances that can enhance
or harm a real estate transaction and ultimately your
relationship with your clients, their family and their friends.
Something that may be innocuous, even endearing in
American mainstream culture may be horrifically offensive
in another culture. When representing a foreign-born client
or recent immigrant family it is mission critical to learn
about their customs and business practices before your
initial meeting.
The reward for your cultural intelligence will be
reflected in your repeat business and referrals. Kiss,
Bow or Shake Hands by Terri Morrison is a quick
resource to prepare you for a client appointment.
Being aware of potential cultural influences without
assuming their existence is the duty of a professional.
All clients are unique and deserve customized service
that respects them as an individual in the context of their
choosing. Take the time to listen to your clients and what is
important to them. Is their family’s involvement paramount?
Are schools more important than proximity to work? Will
they need special accommodations at closing? Having an
all-encompassing Buyer and Seller Questionnaire will serve
you well in years to come as our valley grows.
The Global Business Committee wishes you much
continued success in business and in life! n
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SOUTHERN NEVADA REALTOR ® MARCH 2013 www.LasVegasRealtor.com