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the timeless<br />
warmth<br />
of Iceland<br />
www.arnartr.com<br />
Say your piece, voice your<br />
opinion, send your letters to:<br />
letters@grapevine.is<br />
SOUR GRAPES AND STUFF<br />
this issue's most awesome letter!<br />
A friend is traveling in the states and<br />
just posted that they saw Einstök in<br />
New Jersey cheaper than in Reykjavik,<br />
5 minutes of google-fu later and<br />
behold:<br />
Liquor Store Prices:<br />
USA: $1.99 USD (251 ISK) http://<br />
www.klwines.com/p/i?i=1091599<br />
UK: £1.93 GBP (379 ISK) http://<br />
www.thedrinkshop.com/products/<br />
nlpdetail.php?prodid=7528<br />
Iceland: 399 ISK - http://www.vin-<br />
budin.is/desktopdefault.aspx/tabid-<br />
188/?text=Einst%C3%B6k<br />
Vínbúðin, fucking bastards!<br />
Cheers,<br />
Davy<br />
Hi Davy!<br />
Congrats on getting internet down<br />
in the locker.<br />
Like many foreigners, you’ve<br />
misunderstood some crucial facts<br />
about Iceland:<br />
First off, beer is subsidized in<br />
New Jersey as an incentive to get<br />
people to live in New<br />
Jersey.<br />
Secondly, the UK is given all<br />
the Einstök that is collected from<br />
spills or failed batches.<br />
Those Brits can’t tell the difference.<br />
Interestingly though, I<br />
heard British people can see<br />
colours more vividly, and have a<br />
heightened since of smell during<br />
periods of political unrest.<br />
Lastly, if you say Vínbúðin are<br />
“fucking bastards”, you are saying<br />
the government is filled with<br />
“fucking bastards.” A completely<br />
unsubstantiated claim! When has<br />
any government employee or person<br />
in office ever conducted themselves<br />
like a “fucking bastard?”<br />
Keep that salty language at the<br />
bottom of the sea where it belongs.<br />
The Reykjavík Grapevine<br />
Hello Reykjavik Grapevine,<br />
I just want to say thank you for having the<br />
publication online. We live in Minneapolis<br />
(I am married to an Icelander) and we<br />
love reading your publication online (both<br />
of us). It’s a great way to stay connected to<br />
whats going on in Iceland and the content<br />
is almost always just fantastic (LOVE the<br />
humor). Just wanted to say thanks!<br />
That’s all J<br />
Well, J, we are really glad you enjoy<br />
reading The Grapevine online. Honestly,<br />
we’re always a bit nervous about<br />
the difference between online and the<br />
print edition. There is a significant difference<br />
in how people consume the two<br />
mediums. The tactile nature of print,<br />
or what academics call “the codex,”<br />
has numerous advantages—including<br />
some interesting research suggesting<br />
that you retain more information when<br />
you read off the printed page. Also, our<br />
writers have a certain sense of pride<br />
when a physical object is created carrying<br />
their text.<br />
However, you have highlighted<br />
one of the benefits of online: distribution.<br />
We can reach readers around<br />
the world, except certain provinces in<br />
China, but depending on the reader's<br />
ambition, there are several methods<br />
for bypassing the firewalls (Actually,<br />
the physical and computational “nut &<br />
bolts” is fascinating when you consider<br />
it as part of the evolution of communication<br />
technology).<br />
The other benefit of online is space.<br />
We can publish massive tombs with<br />
incoherent, seemingly non-connected,<br />
photo galleries. You can even get your<br />
computer to read it to you. We’ve always<br />
hoped someone would record<br />
their computer reading one of our<br />
longer pieces, set the robotic speech to<br />
music and enter it in one of the various<br />
music competitions that are held all<br />
over the globe—except in certain provinces<br />
in China.<br />
We do come to a real conundrum on<br />
the matter of time. By printing an issue,<br />
we have frozen a slice of time and<br />
readers know what to expect based on<br />
the publication date. We publish twice<br />
monthly in the summer and monthly in<br />
the winter. Their data sits on a physical<br />
object that occupies space. With<br />
online publishing, people expect everything<br />
to be constantly updated, revised,<br />
and relevant. The article doesn’t<br />
take up physical space, so it’s almost<br />
as if the article starts to shrink as time<br />
passes and the article sits unnoticed.<br />
It drowns in the infinity of internet<br />
space. However, if the piece goes viral.<br />
It could seem to fill a space in the collective<br />
conscious far greater than any<br />
printed counterpart. It would show up<br />
on news feeds, emails, aggregated internet<br />
sites.<br />
J, what we’re really talking about<br />
here is perception. Is your concept of<br />
the Grapevine, the concept you’ve constructed<br />
in your head, different from<br />
someone who reads only the print version?<br />
What things are you missing out<br />
on? What extras are you getting? What<br />
if Icelanders who read the Grapevine<br />
here have fundamentally different experiences<br />
with the magazine than you<br />
do online? You would think you were<br />
staying connected to Iceland. When in<br />
reality, you’d be slowly drifting further<br />
and further apart at the level of<br />
the brain. We are stealing Iceland from<br />
you and leaving you a shapeless, infinite<br />
void, which is glossed with photos<br />
and consolation.<br />
We’re not telling you this so you<br />
have to live in misery and suffering,<br />
without consolation. The abolition of<br />
this illusory happiness is a demand to<br />
live in a world with real happiness.<br />
Subscribe to have the print edition<br />
sent your way.<br />
We ship internationally—except<br />
certain provinces in China.<br />
LOVELIEST LETTER<br />
FREE GRAPEVINE TEE HEE HEE!<br />
Varma is dedicated to maintaining<br />
Icelandic tradition in developing,<br />
designing and manufacturing<br />
quality garments and accessories<br />
from the best Icelandic wool and<br />
sheepskin shearling.<br />
Varma is available in various<br />
tourist shops around Iceland<br />
Kjarval<br />
Check it out! Whoever sent in this issue's<br />
LOVELIEST LETTER gets a free Grapevine<br />
T-shirt, featuring the regal G that adorns our<br />
cover. DON’T PANIC if your letter wasn’t<br />
found to be this issue's loveliest. You can<br />
still get a tee for a low, low price over our<br />
website, www.grapevine.is.<br />
Ásmundarsafn<br />
And guess what: we always give out SICK<br />
prizes for each issue's LOVELIEST LETTER,<br />
so be sure to send in some fun and/or<br />
interesting missives.<br />
Give us your worst: letters@grapevine.is<br />
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