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Reykjavík_Grapevine_issue_16_2015_master_WEB_ALL
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24<br />
THE REYKJAVÍK GRAPEVINE ICELAND AIRWAVES SPECIAL<br />
Auður Is What<br />
Happens When You<br />
Combine Hip, Pretty<br />
Girls With Modern<br />
Music-Making Software<br />
And, it’s pretty great<br />
INTERVIEW BY DAVÍÐ ROACH<br />
In less than a month, Auður, aka Auðunn Lúthersson, will<br />
make his stage debut at Iceland Airwaves. Auður made his<br />
print media debut in this very issue, which also marks his debut<br />
appearance on a magazine cover. Auður has yet to release a<br />
single song, or play a single show. And yet, here we are.<br />
Arriving to interview a musician I’ve<br />
never heard of, I feel stupid and out<br />
of touch. We start talking, and I’m<br />
relieved to learn that my Auður ignorance<br />
is absolutely justified. How<br />
could I—or anyone for that matter—<br />
possibly have heard of Auður? He has<br />
never played a show, or released so<br />
much as a demo. He has no Soundcloud<br />
account, no YouTube channel, and no<br />
social media presence—he doesn’t<br />
even own a smartphone. Why is this<br />
guy even being featured, I wonder.<br />
Auður plays me a song that just<br />
came back from mastering. Curious<br />
and frustrated, I listen intently, and<br />
almost immediately understand why<br />
Auður is slated to make his stage debut<br />
at a coveted Iceland Airwaves slot,<br />
why he’s on the cover of this magazine,<br />
and why I’m about to interview him.<br />
Because, it’s great. That Auður, he’s<br />
great.<br />
The song is called “Both Eyes On<br />
You.” It is ultra-current, featuring a<br />
gripping R&B melody that elegantly<br />
cuts through the immaculately produced<br />
soundscape, all dark and velvety<br />
smooth. Auður croons over it all, in a<br />
voice that’s simultaneously commanding<br />
and vulnerable. The sound is professional,<br />
slick and international—as if<br />
it’s been honed through years of experience<br />
and development.<br />
Sinking into the melody, I find it<br />
hard to fathom that this music could<br />
be the product of the lanky 22-year-old<br />
who’s standing in front of me.<br />
I quickly come up with some questions.<br />
Something right<br />
So, who is this Auður?<br />
Auður is my artist name, it’s the name<br />
of the project I’m going forward with<br />
and will be premiering at Airwaves. It’s<br />
modern music, it’s 2016 music, and I’m<br />
immensely excited to launch it into the<br />
world!<br />
You haven’t released a song, nor<br />
played a concert before—how<br />
come you’re occupying one of Iceland<br />
Airwaves’s coveted slots?<br />
A buzz has been building around my<br />
music recently, since I began playing<br />
it to a select group of people, some of<br />
whom are in the music business. Also,<br />
getting admitted into the Red Bull Music<br />
Academy helped me a lot. When<br />
people in Berlin and Paris pay attention<br />
to your work, you’re doing something<br />
right.<br />
Wait a minute. What’s the Red<br />
Bull Music Academy, how did you<br />
get into it, and what does it mean<br />
for your career?<br />
It’s a music academy that’s sponsored<br />
by Red Bull. Earlier this year, I sent<br />
in an application—along with about<br />
5,000 other artists—and was fortunate<br />
enough to be one of the twenty that<br />
were admitted. Right after Airwaves,<br />
I’ll be spending two weeks in Paris,<br />
composing music with fellow students,<br />
working on my own stuff and performing<br />
at some very hip venues. [Some later<br />
Googling informs me that the academy’s<br />
alumni includes folks like cosmic<br />
electro wizard Flying Lotus, superstar<br />
DJ Nina Kravitz, maximalist producer<br />
Hudson Mohawke and soul singer extraordinaire<br />
Aloe Blacc.]<br />
James Blake<br />
changed my life!<br />
What’s your background in<br />
music?<br />
I come from a hardcore/noise-rock background,<br />
and have played with bands like<br />
In The Company Of Men. I also studied<br />
advanced jazz guitar at FÍH [the prestigious<br />
Musicians’ Union’s music school].<br />
How come you abandoned hardcore<br />
and jazz guitar for modern<br />
R&B?<br />
I think it’s somewhat related to a realization<br />
I had while in MR college. After<br />
a while, it dawned on me that all the hip,<br />
cute girls in my class were listening to<br />
all this cool electronic music. As a result,<br />
I decided to attend Sónar 2013, where<br />
came across a few artists that really<br />
opened my eyes. James Blake, especially,<br />
was a huge inspiration. His set at Sónar<br />
changed my life.<br />
Playing in rock bands, I was constantly<br />
arranging for the others, setting<br />
notes up in a computer programme to<br />
map out all the different instruments.<br />
That aroused the perfectionist in me, and<br />
made me want to gain total control over<br />
every instrument.<br />
So, yeah. The infinite possibilities<br />
granted by modern music software, combined<br />
with the influence of hip, pretty<br />
girls, put me on this path that I’m on, and<br />
ultimately led me to make the kind of music<br />
you’ll be hearing from Auður.<br />
Young&Fresh<br />
You’ve recently produced the<br />
song “Strákarnir okkar” (“Our<br />
Boys”) for rapper Emmsjé Gauti.<br />
Is that something your looking to<br />
do more of?<br />
Definitely. I made two other songs with<br />
Emmsjé, which will probably appear on<br />
his next album. I’ve also done production<br />
work for a few other artists, although I<br />
can’t quite drop any names just yet.<br />
Which rappers would you say<br />
are your dream collaborators,<br />
Icelandic and international?<br />
I just spoke with [other cover star] GKR<br />
earlier today, and we talked about working<br />
together. I’m very excited about that—<br />
he’s young and fresh, and I like to believe<br />
that I’m young and fresh, too. Something<br />
great could come out of that. For foreign<br />
rappers, it’s Ty Dolla $ign—he’s got a<br />
smooth and melodic flow, and his hair<br />
looks great.<br />
A scene seems to be blossoming,<br />
here and abroad, that’s equal<br />
parts masculine and feminine<br />
in terms of both lyrical content<br />
and execution. You could call it<br />
something like “nu R&B malewave,”<br />
and place artists like<br />
Drake, Frank Ocean and Weeknd<br />
under that banner—with guys<br />
like Sturla Atlas and Uni Stefson<br />
representing on the Iceland<br />
front. Does this ring true to you?<br />
And, if so, do you identify with<br />
that wave?<br />
In some ways, yes. I find it interesting that<br />
you describe it as simultaneously masculine<br />
and feminine, because that’s actually<br />
the whole point of my artist name, Auður<br />
[an Icelandic female name]. My real name<br />
is Auðunn, a male name that should be a<br />
female one, but I assume a female name<br />
that really should be a male name [in Icelandic,<br />
the ending -ur is usually reserved<br />
for male names, and the ending -unn is<br />
generally a female one].<br />
I do look up to many of the artists you<br />
named, and I can see how my music could<br />
be considered part of that scene. However,<br />
I also like to think that I have my own<br />
unique voice.<br />
The Börn Guide To<br />
The Cheapskate’s<br />
Airwaves<br />
WORDS BY<br />
FANNAR ÖRN KARLSSON<br />
OK, so you've spent most of your money<br />
on studs, glue, Rudimentary Peni reissues<br />
(those don't go for punk prices,<br />
do they?) and renewing your MRR subscription.<br />
But, yikes! Iceland Airwaves<br />
is coming up, and you can't afford a<br />
ticket. Yet, you find yourself stuck in<br />
shitty Reykjavik, with some extremely<br />
limited options. Now, personally, I’d<br />
advise you to just stay at home, order<br />
in some pizza and listen to Discharge's<br />
'Realities Of War' over and over. But,<br />
then, you're maybe one of those types<br />
of people who enjoys going out. To<br />
each his own, I guess.<br />
Anyway, being flat broke and ticketless<br />
shouldn't stop you from having a<br />
fine time at Airwaves if you absolutely<br />
insist on leaving your apartment. As always,<br />
Airwaves week means every little<br />
mitten shop in downtown Reykjavík will<br />
try its hand at hosting an off-venue programme,<br />
and those shows are always<br />
totally free to enjoy, and often pretty<br />
great. I haven't really come across an<br />
off-venue schedule yet, but I'm guessing<br />
you'll be able to catch most of the<br />
best local bands in some shape or<br />
form, playing for free at one crappy bar<br />
or another.<br />
I do know, however, that the local<br />
Girls Rock camp is curating the<br />
off-venue schedule at Loft Hostel on<br />
Thursday, November 5. So, that should<br />
be good. Go there. Also, local weirdos<br />
Ronja Records are staging a show at<br />
Lucky Records on Sunday, November,<br />
8. Þórir Georg will be playing, along with<br />
Kvöl, Börn, Antimony and I think maybe<br />
Döpur. At least I hope Döpur will play. I<br />
love that band.<br />
But maybe you don't give a fuck<br />
about local bands. None of them are<br />
gonna do Millions of Dead Cops covers,<br />
so who cares, right? Well, if you'd like to<br />
see a bunch of badass women on roller<br />
skates crushing each other, you could<br />
take the bus into Pink Street Boys'<br />
turf (a.k.a. Kópavogur) on Saturday,<br />
November 7, where local roller derby<br />
heroes Ragnarök will go head-to-head<br />
with the Brighton Rockers. Follow Roller<br />
Derby Iceland on Facebook for more<br />
info.<br />
You could also start an amazing<br />
hardcore band with your friends, find<br />
some weird spot where you can stage a<br />
show called "Fokk Airwaves” or something,<br />
and call out all of us poseurs for<br />
playing the festival in between songs. I'd<br />
like to say that I'd show up for that but,<br />
to be honest, I'll probably be at home,<br />
eating pizza, listening to Discharge.