index

7
MAKING AN IMPRESSION ON MEDIA MIDDLE
AND TOP MANAGEMENT
Basis for the proposal:
In the currrent format the Natura 2000 Network does not “sell” well, in
spite of significant efforts to make it become news on the part of some
of the environmental journalists that know the subject. However, there is
no similar degree of motivation among many middle and top managers
in the media.
Keys for its implementation:
We would be talking about, for example:
• Winning over media middle and top managers so that the Natura 2000
Network becomes news. It would be a case of creating a more direct
relationship with the editors and middle managers to ensure the publishing
of those pieces that deal with matters related to the Natura 2000
Network.
• Ensuring “selling” headlines. Very closely related to some of the previous
proposals, one of the keys is finding headlines that attract attention
and encourage to go on reading through a singular approach.
Natura 2000 Network. Handbook for journalists 69