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13
GETTING THE RURAL WORLD, THE LOCALS,
INVOLVED IN PUBLICIZING THE Natura
2000 Network
Basis for the proposal:
Working jointly with local bodies and administrations can be one of the
keys to success when communicating.
Keys for its implementation:
We would be talking about, for example:
• Getting the local press, educational sector and town councils involved.
They could all be allies and contribute to publicizing the Network
by giving practical advice on how to connect the information
content with local reality.
These 13 measures include and compile a good part of the ideas heard
during the workshop on communicating the Natura 2000 Network, but
they don´t go as far as integrating the very many contributions made. In
order to give a more general view, some complementary thoughts that
were exposed during the working day are detailed below:
• To generate networked actions on the field so that they serve as
tangible proof that can contribute to the citizenry valuing and recognizing
Natura 2000 Network.
• Simpliflying the terminology.
• Resort more to the intangible heritage of the sites.
• To give access to a detailed cartography of the Natura 2000 Network
in order to know precisely where the boundaries of the areas are.
• To widen the range of media that are addressed (blogs, Internet,
international press, social networks, etc).
• To include the cartography of the Natura 2000 Network in road maps.
Natura 2000 Network. Handbook for journalists 73