index

BLOCK
04 THE CONCLUSIONS
8
SELLING STORIES RELATED TO
THE NATURA 2000 NETWORK AS A SCOOP
Basis for the proposal:
Resort to exclusive stories to lend more uniqueness and impact to the
news related to the Natura 2000 Network.
Keys for its implementation:
We would be talking, for example, about:
• Selling some stories to media as exclusives. The possibility of some
news being sold as a scoop could be explored, if that were to be an
added factor in favour of its publication by some media. It could be
done in some cases, without any harassment involved.
9
GETTING SECTORIAL MEDIA INVOLVED
Basis for the proposal:
To foster synergies with other economic sectors (like farming, fishing and
forestry, etc.) in order to inform jointly about the Natura 2000 Network.
Keys for its implementation:
We would be talking, for example, about:
• Publishing in media dedicated to the agro-farming, forestry, fisheries,
etc. sectors. The usual channels of communication of these socioeconomic
agents (bulletins, magazines, circulars, etc.) could be used
to publicize the Natura 2000 Network in a clearer language, more
accesible and understandable for them.
• Promoting the relationship between NGOs and professional sectors.
Very related to the previous proposal, this collaborationbetween
NGOs and the respective sectors could go in both directions.
70
Natura 2000 Network. Handbook for journalists