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Natura2000Network.Handbook-for-journalists-
Natura2000Network.Handbook-for-journalists-
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BLOCK<br />
04 THE CONCLUSIONS<br />
11<br />
ORGANIZING TRAINING EVENTS IN<br />
UNIVERSITIES TO DISSEMINATE KNOWLEDGE<br />
ON ENVIRONMENTAL JOURNALISM<br />
Basis for the proposal:<br />
Publicizing the potential of our professional especialization in journalism<br />
schools.<br />
Keys for its implementation:<br />
We would be talking about, for example:<br />
• Giving talks in journalism schools. Giving presentations on environmental<br />
journalism as a specialization, with the support of the network<br />
of existent communication professionals and teachers. This action<br />
could be extended to other schools and specializations.<br />
12<br />
MAKING THE MOST OF THE MEDIATIC HOOK<br />
THE MARINE NATURE 2000 NETWORK IS<br />
Basis for the proposal:<br />
The marine areas are very attracive for audiences in general. They are<br />
more striking than the land network and they could serve as a hook for<br />
communicating the Network.<br />
Keys for its implementation:<br />
We would be talking about, for example:<br />
• Benefiting from the publicity of the marine Natura 2000 Network for<br />
making the whole network known. This could be a criterion to be<br />
applied in many communication actions: starting a conversation with<br />
the audience with that they are more intrigued by.<br />
72<br />
Natura 2000 Network. Handbook for journalists
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