Become a Sunglass Hut Manager

THE FOUR STAGES OF COACHING APPLIED TO THE ENCOURAGE COACHING MODEL
LET’S LOOK BACK AT THE FOUR STAGES OF COACHING AGAIN, THIS TIME THINKING ABOUT HOW THEY FIT
INTO THE ENCOURAGE COACHING MODEL.
• When you’re teaching someone a new skill, also known as “instructional coaching,” what part of the Encourage
Coaching Model would you use first? If you said “Explain/Model,” you’re right!
• What if you are helping a Sales Consultant to improve a particular skill? If you thought, “Practice”, you’re right
again. Encouraging a Sales Consultant by allowing them to practice the skills you’ve taught them will be key in their
development.
• As the Sales Consultant gains greater skill, you can implement the “Watch” portion of the Encourage Coaching
Model, to keep them engaged in their own development.
APPLYING THE ENCOURAGE COACHING
MODEL IN THE STORE
The true test of understanding is when
knowledge and action are in agreement. The
Encourage Coaching Model is a theoretical
framework upon which we can attach specific
actions and which we can use as a basis to
measure how effective our coaching efforts are.
In this section, we will identify ways to execute
the Encourage Coaching Model and put it to
work in your store environment.
IT’S TIME TO COACH:
PLAN-TIME, REAL-TIME, NO-TIME
COACHING
Coaching in the Sunglass Hut environment is as unique as Sunglass
Hut itself. After all, we operate in a fast-paced, flexible world that
staffs leanly and sells like crazy. There’s never a dull moment – and
coaching at Sunglass Hut isn’t dull either. Let’s take a look at the three
types of coaching scenarios you can use to coach effectively at
Sunglass Hut.
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