Become a Sunglass Hut Manager

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VISUAL MERCHANDISING: COMMON STORE FIXTURES Now you know more about how product is categorized and segmented, and it’s time to think about actually placing it on the shelf. Or is it a case? Or a go-go? A table? What exactly does the product go on? That depends on what type of store you’re in, but here’s a quick run-down of the mostcommon types of store fixtures. UPPER CASE/WALL BAY: a unit that is affixed to the wall or a stand-alone unit. This case may be wide or narrow and may use slats, pegs, metal nose pegs, or shelves. LOWER CASE: a case or drawers that are below an upper/wall bay. This unit may be wide or narrow and have stair steps or shelves. WINDOW/GO-GO: a fixture that is placed in the window of your store. FLOOR UNIT: a unit that is not affixed to a wall and stands alone in the middle of your floor. This may also be used as a focus unit if it is located at the front entrance of your store. KIOSK UNIT: a glass unit with two or three glass shelves. ACCESSORY DISPLAY: a unit, spinner, go-go fixture, or wall panels that display sun accessories. 1 2 3 4 5 6 PAGE 26
VISUAL MERCHANDISING: INTRO TO FACING PRESENTATION & BRAND FLOW FACING PRESENTATION Now, it’s time to take everything you’ve learned so far about merchandising and think about it in terms of what we call “facing presentation.” Facing presentation is the number of units of a brand, a store should display. This number is determined by store sales and the space (facings) that a brand requires. Remember – facing presentation is different for every store. So, do you have to figure out your facing presentation? No, but you will need to learn how to read your “Visual Merchandising Manual”, which has all of the information you need to merchandise your product. BRAND FLOW The product and merchandising teams work tirelessly to ensure you know exactly what your facing presentation should look like at all times. You will use your “Visual Merchandising Manual” to determine the brand flow, which is the order, in which brands are placed in the cases. It is determined by store segmentation and brands by category. The order of the brands isn’t accidental - it is determined by the global Merchandising Team. WHAT IS THE WHITE GLOVE EVENT? Sunglass Hut takes its store presentation seriously, and, as a part of Sunglass Hut, you will, too. In fact, we’re so serious about it, we have an annual event that the entire company participates in, that poises us for a new year of extreme beauty. The White Glove Event happens each year. Together, we kick off the year by gearing up for our annual strategies and cleaning the store until it reaches absolute perfection. But – your responsibilities don’t end with white glove, nor do they end with ensuring your store and team are polished. Think about it… there’s more to a show than the actors, right? As a Manager, your credits include being part of the cast and the crew. 1 2 3 4 5 6 PAGE 27 This page needs to be localize.
Page 1 and 2: UNITED KINGDOM IRELAND NETHERLANDS
Page 4 and 5: INDEX: YOUR ROLE AS A MANAGER Your
Page 6 and 7: BECOME A SUNGLASS HUT MANAGER The s
Page 8 and 9: PAGE 2
Page 10 and 11: YOUR GENERAL FUNCTIONS • Be respo
Page 14: 03 THE ART OF COACHING
Page 17 and 18: SET YOUR VISION There are certain e
Page 19 and 20: THE FOUR STAGES OF COACHING APPLIED
Page 21 and 22: THE BOTTOM LINE: WHAT’S IN IT FOR
Page 23 and 24: MEANINGFUL PERFORMANCE CONVERSATION
Page 26 and 27: INSTORE OPERATIONAL GUIDELINES As a
Page 28 and 29: STOCK MANAGEMENT & PETTY CASH Our s
Page 30 and 31: THE BUSINESS ANALYSIS REPORT: INSIG
Page 34 and 35: INTRO TO FRONT DOOR CAMPAIGN Now th
Page 36 and 37: MERCHANDISING RESOURCE RECAP Now yo
Page 38 and 39: ASSET PROTECTION: TRUSTING YOUR CUS
Page 40 and 41: REFUND AND EXCHANGES As a Manager,
Page 44 and 45: Great talent is widely available an
Page 46 and 47: STEP 3: YOUR APPROVAL PROCESS After
Page 48 and 49: KEEPING YOUR CANDIDATES INTERESTED
Page 50 and 51: • Interview troubles. The Intervi
Page 52 and 53: YOUR SUMMARY: THE MANY HATS OF A MA
Page 54 and 55: COACH At Sunglass Hut, we set clear
Page 56: THE APPLICATION QUIZ 1. Think about

Become a Sunglass Hut Manager

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