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Become a Sunglass Hut Manager

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INSTORE OPERATIONAL<br />

GUIDELINES<br />

As a <strong>Manager</strong> you have many responsibilities, most of them<br />

rely on practical operations in your store. In the following<br />

section you will find some tips to ensure that practical<br />

procedures inside your store, for your team and your<br />

customers, are always respected.<br />

CUSTOMER SERVICE<br />

WARRANTIES, REPAIRS, CUSTOMER RETURNS<br />

<strong>Sunglass</strong> <strong>Hut</strong> wants to WOW its Customers every time. It’s really important for you to be<br />

confident in handling any transaction that’s outside the box. When a Customer wishes to make a<br />

return, a repair or understand the warranties of the product, you and your team, should simply<br />

follow our established procedures. Therefore, be sure you and any of your Sales Consultant know<br />

how to handle them.<br />

If you discover that one of your team members allowed a return that was “outside” of the return<br />

window, you need to follow up with them to ensure:<br />

• They understand the return policies.<br />

• They are able to enforce those policies with Customers.<br />

While this may seem simple to you, some Sales Consultants may not be comfortable delivering news that a valued Customer<br />

does not want to hear, particularly if the Customer is determined to return the product for a refund. This is when you need to<br />

put your coaching hat on and make sure the Sales Consultant not only knows our policies, but can deliver on them while<br />

keeping the Customer relationship intact.<br />

It’s also your responsibility as the Store <strong>Manager</strong> to verify every return, both from a Customer service standpoint, as well as<br />

to prevent loss. When a Customer makes a return, the information is saved in the Store Controls Report. When you review<br />

the Store Controls Report, call and follow-up with every Customer, who made a return, to make sure it was legitimate and<br />

that they are satisfied with the outcome.<br />

DISCOUNTS<br />

Handling discounts isn’t difficult, but discounts do require a valid discount code in the POS. The<br />

good news is that the POS keeps track of discounts and discount codes that have been approved<br />

by Merchandising. They are preset in the POS and programmed into the system. Updates on<br />

discounts and promotions are automatically fed into the system when the POS runs at night.<br />

That’s another reason to remind your team why it’s so important to let the computer poll each<br />

night –You don’t have to lift a finger, unless certain types of discounts require a <strong>Manager</strong>’s<br />

approval. In those cases, the POS will prompt the Sales Consultant to obtain the necessary<br />

approval from you.<br />

Store <strong>Manager</strong>s are not authorized to grant any discounts that are not in the system. Refer to<br />

your "<strong>Become</strong> an Operationa Expert" module for instructions on how to conduct a<br />

transaction with a discount.<br />

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