Become a Sunglass Hut Manager

INTRO TO FRONT DOOR CAMPAIGN
Now that you’re beginning to understand how merchandise comes to life inside your store, let’s turn our attention to the secrets of
your store’s outer appeal. As you learned earlier, your store’s front door and window signage are designed to attract and delight
shoppers and invite them inside.
They are also designed to help our Customers make the connection between their many desires and our many products. That’s why
our doors and window signage are designed around a particular theme.
Getting Customers interested once is easy… keeping them coming back is what really excites
us. Window signage and front door displays are, together, referred to as the Front Door
Campaign and it’s your job to ensure that each Front Door Campaign is executed properly. This
responsibility probably won’t feel like work. Many Managers look forward to revealing a new
Front Door Campaign to their Sales Consultants and Customers, and chances are, you will too!
But, you’ve got to make sure it is done right and to standard so that your store’s Front Door
Campaign will have the optimal effect.
WHERE TO BEGIN?
Executing the Front Door Campaign in your store starts with a simple delivery. More often
than not, your Front Door Campaign is wrapped up and delivered to you like a beautiful gift
each month. Sometimes the Front Door Campaign in your store will change more frequently or
less frequently than once per month. It really depends on the season, holidays, and typical traffic
patterns in your mall or shopping centre. Note that your delivery will include information about
the expected start date for your new Front Door Campaign.
What exactly will be in the delivery? Each Front Door Campaign will have unique signage, banners, and/or props that are
particular to that Front Door Campaign.
For example, one month, Sunglass Hut’s Front Door Campaign was “Learn Italian.” For this campaign, the store windows were
adorned with a banner, brand signage featuring several of our Italian frames, and even window clings with Italian-to-English
word translations. The front door featured go-go fixtures with Versace, Dolce & Gabbana, and Prada frames, and smaller brand
signage that slipped into the fixtures behind the product. Simply stated, each month’s Front Door Campaign is a unique and
creative expression of Sunglass Hut’s point of view.
Everything you need to know to execute the Front Door Campaign will be found in your Eyelook, which will also be in your
delivery. Whether your store is a kiosk, an inline store with one window, the Eyelook will show you exactly what items you’ll need to
execute the Front Door Campaign and exactly what it should look like.
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