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Several weeks after Anglin’s trolling<br />
of the Mizzou protests, dozens of<br />
White Student Union (WSU) pages<br />
began appearing on Facebook. The reaction<br />
from students and administrations<br />
alike was predictable condemnation and<br />
outrage. After one such response from<br />
the administration at the University of<br />
Illinois at Urbana-Champaign, Anglin<br />
copied the idea for another one of his<br />
own campaigns of organized subversion.<br />
“So, guys. Here’s the plan: Make<br />
more of the White Student Union pages<br />
on Facebook for various universities.<br />
You don’t have to go there. Make one<br />
for Dartmouth, Princeton, etc.,” Anglin<br />
wrote on his website. “If they won’t let it<br />
on Facebook, put it on tumblr or wordpress<br />
or whatever. Get it up, then forward<br />
the links to local media.”<br />
What followed was massive media<br />
coverage — from ABC News, USA Today,<br />
The Washington Post and others — all<br />
asking if the pages were authentic. Only<br />
a handful of the WSUs seemed to be real<br />
groups. However, in a matter of a day,<br />
Anglin was able to help propel extremist<br />
ideas from the neo-Nazi fringe into<br />
the mainstream, and it took no time for<br />
other white supremacists to take notice.<br />
‘Sock Puppets’ and the Klan<br />
“It doesn’t matter who started them<br />
or why, whether it was ‘real’ or a satire,<br />
spontaneous or coordinated: A few<br />
dozen Facebook pages made the concept<br />
of White Student Unions real through<br />
manipulated tension and predictable<br />
media amplification,” wrote Abigail<br />
James on the white nationalist journal<br />
Radix. “Worst-case scenario, this particular<br />
incident fizzles out and we learn<br />
a few new tricks. If we’re sensitive to<br />
opportunities and smart about it, it can<br />
be done again.”<br />
Radix’s endorsement of tactics popularized<br />
by the comparatively lowbrow<br />
Daily Stormer is perhaps even more<br />
remarkable than the media coverage<br />
itself. Radix and its publisher Richard<br />
Spencer claim to be the bourgeois<br />
thought catalog of the “new right,” and<br />
they were suddenly heaping praise and<br />
taking cues from neo-Nazi Anglin’s legion<br />
of anonymous Internet trolls. (To get a<br />
sense of Anglin, consider that his website<br />
is named for Der Stürmer, the obscene<br />
and gutturally anti-Semitic rag published<br />
by Julius Streicher, a Nazi leader who<br />
was executed for crimes against humanity<br />
after being tried in Nuremberg.)<br />
“You are having a quite remarkable<br />
effect. I would say that this recent trolling<br />
campaign of yours, I thought, was<br />
pretty incredible to get all of that mainstream<br />
coverage and all of that absolute<br />
hysteria about Ku Klux Klan on the<br />
Mizzou [University of Missouri] campus,”<br />
Anglin’s Radio Stormer co-host<br />
Sven Longshanks said. “Apart from being<br />
hilarious, it really did make a point of<br />
how easy it was to stir these blacks up.”<br />
Using platforms like Twitter is old<br />
hat for the more savvy Internet racists<br />
who have long taken advantage<br />
of online anonymity to spread racist<br />
messages like “#WhiteGenocide” and<br />
“The Mantra,” a screed devised by Bob<br />
Whitaker, the 2016 presidential candidate<br />
for the American Freedom Party<br />
(AFP), that reads, in part, “Asia for the<br />
Asians, Africa for the Africans, White<br />
countries for everybody!”<br />
Seeding false news stories on this scale,<br />
however, is new for racists like Anglin.<br />
“I’m just one guy. This could have<br />
been done by anybody,” Anglin said.<br />
“What I’m saying about the Holocaust,<br />
and joking about ‘Gas the Kikes’ is that<br />
you’re using the same methods they used<br />
to destroy our traditional systems against<br />
them. … In many ways, it’s the whole concept<br />
behind the Daily Stormer.”<br />
Acknowledging that he has his own<br />
“sock puppet” accounts — accounts registered<br />
to a fake name — Anglin and his<br />
co-host encouraged listeners to strike<br />
out on their own and impersonate people<br />
of color and women in order to conduct<br />
“culture jamming.” Longshanks<br />
went as far as to suggest purchasing disposable<br />
mobile phones to avoid detection<br />
and banishment from social media platforms<br />
like Twitter.<br />
Culture jamming is a tactic normally<br />
associated with anti-consumerist movements,<br />
and typically uses satire and irony<br />
to discredit commercial or political<br />
messages and claims. In that context, it<br />
has sometimes been referred to as “subvertising”<br />
or “guerrilla communication.”<br />
‘Holocaust Humor’<br />
“Anglin’s tactics, really a bastardized<br />
form of cultural jamming, have many<br />
effects. One of them is to discredit the<br />
official narrative. Another one is to sow<br />
seeds of doubt and to suggest a false<br />
equivalency between viewpoints and<br />
positions where there truly is a right<br />
and a wrong,” Mark Dery, a culture critic<br />
who writes about the dark side of the<br />
American psyche, told Hatewatch.<br />
“Another tactical move Anglin is<br />
attempting is to simply stress the mainstream<br />
media. … It’s never been less economically<br />
viable to run a really rigorous<br />
investigative news operation. If you can<br />
just distract reporters and stretch their<br />
resources thin, sending them on a wild<br />
goose chase for what is effectively a<br />
media hoax, in a sense you’ve already<br />
won because they’re not covering stories<br />
that need to be covered, and they’re<br />
squandering resources on something that<br />
doesn’t pan out.”<br />
Last month, using more overt tactics,<br />
racists from around the globe managed<br />
to get the hashtag #BoycottStarWarsVII<br />
to trend over a supposed “anti-white”<br />
agenda — based on the casting of a<br />
female and a black man as the film’s<br />
leads — without the help of the mainstream<br />
media. Director J.J. Abrams was<br />
the primary target for supposedly leading<br />
a campaign of “white genocide” through<br />
his casting choices. The attack generated<br />
enough attention to elicit headlines from<br />
news organizations like The Guardian,<br />
the Daily Mail, Wired and the Daily Beast.<br />
Another popular series of memes has<br />
been built around attaching anti-Semitic<br />
quotes, including some from Hitler, to<br />
images of Taylor Swift. Although primarily<br />
born in noxious environments such<br />
as the depths of Reddit, as well as 4chan<br />
and 8chan’s /pol/ sections, they can be<br />
found with some frequency in the comment<br />
threads of mainstream sites.<br />
Anonymity binds most of these campaigns<br />
together. With the exception of<br />
known leaders on the radical right who<br />
20 splc intelligence report