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“So, guys. Here’s the plan:<br />
Make more of the White Student<br />
Union pages on Facebook for<br />
various universities. You don’t<br />
have to go there. Make one for<br />
Dartmouth, Princeton, etc.”<br />
often organize and initiate them, these<br />
projects rely on the velocity and strength<br />
of legions of anonymous users disseminating<br />
memes and using hashtags simultaneously.<br />
Perceived humor, often of the<br />
darkest variety, is what allows them to<br />
be perpetuated so effectively. Reactions<br />
of outrage by the targeted demographics<br />
only add fuel to the fire.<br />
“My inclination is that ‘gas the kikes’<br />
is ridiculous enough that it will immediately<br />
be recognized as humor — if dark<br />
humor — by any normal person who<br />
hears it, and that the media repeating<br />
this phrase would desensitize the public<br />
to Holocaust humor,” Anglin wrote.<br />
Sowing Doubt<br />
The culture jamming tactics co-opted by<br />
Anglin present a Catch-22 for the mainstream<br />
media. Writing about their campaigns<br />
generates precisely the publicity<br />
and desensitization that bad actors with<br />
nothing to lose, like Anglin, are after. His<br />
hypothesis is that regular viewers exposed<br />
to a tide of seemingly hyperbolic images<br />
will eventually begin to laugh, even if<br />
reluctantly, creating a new status quo for<br />
what passes as acceptable content across<br />
the mainstream Internet and ostensibly<br />
redefining the rules of the debate.<br />
“They’re actually doing what the conservative-,<br />
mainstream-, corporate- or<br />
ideologue-funded right, that is to say the<br />
GOP and its fellow travellers, have been<br />
doing for decades, which is simply sowing<br />
the seeds of doubt in the media narrative,”<br />
Dery explained. “In other words,<br />
you don’t have to win the climate change<br />
debate, you don’t have to win the fracking<br />
debate, you don’t have to win the<br />
debate on rape in the military, if you just<br />
create the illusion that there’s another<br />
side to this.”<br />
As Angelo John Gage, the former congressional<br />
candidate for AFP, pointed out<br />
during the #BoycottStarWarsVII campaign,<br />
“no one cares about a black dude<br />
having the lead in #BoycottStarWarsVII,<br />
the whole point was to seed the meme<br />
#whitegenocide & it worked lol.”<br />
Indeed, Anglin, Gage and their<br />
legions of followers are simply making<br />
a scene to force an audience, wittingly<br />
or not, to consider an extreme political<br />
position. Given the anonymity of those<br />
exposed to their handiwork, it’s difficult<br />
to measure their efficacy outside<br />
of the headlines they have managed<br />
to generate.<br />
But Dery has doubts about the prowess<br />
of ringleaders like Gage and Anglin.<br />
“I wouldn’t exalt [Anglin’s] perspicacity<br />
and penetration of these issues too much.<br />
He isn’t framing it consciously in terms<br />
of its effects. He’s loaded his blunderbuss<br />
up with every bent nail and twisted screw<br />
in his drawer and is kind of firing away at<br />
the broadside of the barn culturally, but<br />
there’s no nuance to the analysis.”<br />
Anglin did not respond to an E-mail<br />
from the Intelligence Report requesting<br />
comment.<br />
The existence of these campaigns,<br />
nuanced or otherwise, as well as the<br />
energy expended by the perpetrators,<br />
serves as one more example of the<br />
Internet as the new battleground for<br />
organized racism. Whether covertly<br />
derailing social justice campaigns or<br />
attacking perceived hypocrisy in the<br />
mainstream through overt memes, the<br />
battle for hearts and minds is being<br />
fought online.<br />
What used to exclusively dwell in the<br />
darkest corners of the web has now crept<br />
into the mainstream. Understanding the<br />
tactics being deployed is essential in<br />
countering these racist campaigns, and<br />
a trained eye is the only feasible way to<br />
flush these subversions out of the mainstream<br />
and back to the swamps in which<br />
they bred. ▲<br />
spring 2016 21