Committed to growth
EuroChem-2015-Annual-Report-v2
EuroChem-2015-Annual-Report-v2
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Strategic Report<br />
Total Group sales volumes (KMT)<br />
North America<br />
Latin America<br />
1,686<br />
1,723<br />
1,430 1,568 1,567<br />
1,418<br />
1,458<br />
1,418 1,382<br />
1,041<br />
887<br />
2010<br />
864<br />
2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015<br />
Europe<br />
Russia<br />
4,460<br />
4,958 4,898<br />
5,405<br />
5,449<br />
5,048<br />
4,824<br />
4,513<br />
3,392<br />
4,052<br />
SWOT analysis<br />
Strengths<br />
• Proximity <strong>to</strong> end-user markets<br />
• Global reach through land- and sea-based infrastructure<br />
• Growing brand recognition built on quality and reliability<br />
• Excellent s<strong>to</strong>rage capacity<br />
• Advisory services including soil analysis coupled with<br />
high-quality products<br />
• Research partnerships<br />
Weaknesses<br />
• Small-scale distribution platforms in Latin America and Asia<br />
• Relatively sparse coverage of Eastern Europe<br />
• Dependence on several large counterparties for third-party<br />
product sourcing<br />
Corporate Governance<br />
1,765<br />
1,253<br />
2010 2011 2012 2013 2014 2015<br />
CIS (excluding Russia)<br />
2,254<br />
1,801<br />
1,207<br />
1,024<br />
924<br />
1,027<br />
2010 2011 2012 2013 2014 2015<br />
Asia Pacific<br />
5,028<br />
3,449 3,726 3,749 3,570<br />
2,560<br />
Opportunities<br />
• Potential for development across Asia<br />
• Development of a distribution platform in Latin America<br />
• Continued development and application of new low-impact,<br />
high-yield products<br />
• Further <strong>growth</strong> and diversification of third-party product<br />
sourcing relationships<br />
Threats<br />
• Price volatility can impact on margins<br />
• Intensifying competition<br />
• Currency and political risks<br />
Financial Statements<br />
• Price regulation risks (e.g. Russia)<br />
2010<br />
2011 2012 2013 2014 2015<br />
2010<br />
2011 2012 2013 2014 2015<br />
Africa<br />
459<br />
386<br />
354<br />
271<br />
290 289<br />
2010 2011 2012 2013 2014 2015<br />
Share within <strong>to</strong>tal sales<br />
(%)<br />
83<br />
17<br />
2013<br />
82<br />
290 289<br />
18<br />
78<br />
22<br />
2014 2015<br />
Commodity<br />
Specialty<br />
Enhancing our product portfolio<br />
We have been focusing on adapting our business<br />
model <strong>to</strong> reflect the evolving needs of our<br />
cus<strong>to</strong>mers with the broadening of our specialized<br />
product offering and targeted R&D initiatives. Our<br />
recent collaboration announcement with Agrinos<br />
is an example of our drive <strong>to</strong> broaden EuroChem’s<br />
product portfolio with innovative specialty<br />
products and environmentally friendly crop<br />
enhancing solutions.<br />
EuroChem Annual Report and Accounts 2015 37
Change language