PREX (2)

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The campaign’s big idea for Princeton Record Exchange is to unplug young adults from our client’s biggest
competition, digital downloading of music and movies. As such, we hope to reinvent their image, which according to
our research can use some reinventing, among our target market as a greater alternative to the digital downloading
possibilities that our target market has at their disposal.
Focus on a great selection of the highly demanded vinyl selection that young adults seem to be growing more and
more interested in.
Reinvent PREX as a fun experience to share with friends that digital downloading can’t offer.
Hit our target consumer right where they are: in the greater Princeton area and online such as social media and
online advertising.
Keep all advertising ethical.