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● ● ● ● ● Based on our studies and past endeavors in the world of effective advertising campaigns, we feel that the best way to evaluate our campaign’s success would be to use the longitudinal design. This serves as a way to strictly measure the effectiveness of the advertising campaign without letting other factors confuse the facts. Survey a sample group, much like our primary research, at two points in time Questions would be focused around awareness and behavioral changes among consumers before and after exposure to our advertising campaign. The best benefit to using this approach to measure campaign effectiveness is that it would be very cheap to conduct. Given Princeton Record Exchange’s small budget for advertising of $10,000 a year, this would definitely be a perfect fit.
● ● ● We here at the JAM Agency would greatly appreciate your business as a client. As you can see, the hereby proposed advertising campaign, went through various stages of research which led to the successful break down of potential consumers into markets to target the correct market as effectively as possible. What you get with JAM: ○ A campaign that is not only seen but perceived positively by the proper market at the right place at the right time. ○ Better results than any efforts you’ve had in the past. ○ Unmatched attention to every detail to make sure your money and trust is in the best hands possible. ○ An advertising campaign that embodies Princeton Record Exchange’s full potential.
Page 1 and 2: An Advertising Campaign by the JAM
Page 3: Introduction/About Our Agency The J
Page 7 and 8: Competitive Analysis Stores PREX’
Page 9: Objectives ● We want to increase
Page 13: Message Strategy ➢ Our main messa
Page 18: Media Strategy and Plan Continued..

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