PREX (2)
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SWOT Analysis<br />
Strengths<br />
● <strong>PREX</strong> is a smaller, niche market, they have a loyal target market that seems to<br />
consistently shop there.<br />
● According to the <strong>PREX</strong> official website, they offer a very wide assortment of<br />
options from music to movies offering them opportunities to reach the broadest<br />
clientele possible.<br />
● Similar to successful video game chains before them such as GameStop, <strong>PREX</strong><br />
not only sell products but allow consumers to sell them back products for either<br />
store credit or cash reimbursement which sets them apart from their larger<br />
competitors such as FYE.<br />
● According to their website, <strong>PREX</strong> are trying to offer an alternative to the Mall,<br />
“Big-Box” and online stores that have come to dominate the music and movie<br />
retailing world. As such, they take pride in being able to offer low prices, high<br />
quality merchandise, and a great amount of depth in their selection.<br />
Weaknesses<br />
● <strong>PREX</strong> has a niche market<br />
● <strong>PREX</strong> is small and locally owned making it well known in the surrounding areas of<br />
the store, but not to the general public.<br />
● <strong>PREX</strong> customer reviews on yelp say poor customer service<br />
● <strong>PREX</strong> customer reviews on yelp state the store is very unorganized<br />
Opportunities<br />
Threats<br />
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In the market there is room to grow with a strong word-of-mouth influence by local<br />
consumers in the niche market and social media sites/ blog sites.<br />
According to data collected by Digital Music News and Wall Street Journal (which<br />
they received via SoundScan and Nielsen ratings), 9.2 million vinyl albums were<br />
sold in 2014. This marks the highest sales number recorded since the industry<br />
started monitoring LP sales in 1991.<br />
33.7% of consumers are 45 and older and not into the digital music world<br />
CD’s, records, tapes and audiobooks all fall under the industry’s music segment,<br />
and represent 39.7%,the largest percent, of total industry revenue.<br />
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Other local specialized record stores can take potential consumers away<br />
Hard to reach consumers that are in the market for vinyl records<br />
Hard to know what specific vinyl records that consumers will want<br />
E-commerce such as Amazon is a huge competitor because of the volume of<br />
products and price