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Media Strategy and Plan<br />
○ Our campaign is going to make the most effective use of the most effective media possible.<br />
○ The majority of our target audience is young adults in the local Princeton area that range from 18-30.<br />
○ Our media objectives are to reach 80% of our target market with an average frequency of 4.5, as well as to increase<br />
attendance at in-store events to 10% of college students in each of the schools of the surrounding area.<br />
○ We also hope to achieve an 80% reach at kick off month with an average of 4.5 frequency. For the remainder<br />
months the reach will range from 65%-75%. The goal for non traditional events that will be hosted in store will be<br />
10% of college students in each school in the surrounding area.
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