PREX (2)
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Consumer/Target Analysis<br />
Our consumer is a young adult, between the ages of 18-34, living in the near vicinity of Princeton, NJ. This person may be a student at<br />
Rider, Princeton, or TCNJ as well as a recent graduate or just a regular young adult. The main psychographic feature that our<br />
customers have is that they enjoy having a great deal on items and affordable pricing. They also prefer smaller, mom and pop style<br />
businesses as opposed to the “Big Box” stores they can find at the mall and online stores as made prevalent by Princeton Record<br />
Exchange’s official mission statement as seen on their website. According to information from our interview with store manager, Jon<br />
Lambert, our consumer really has a fascination with vinyl albums because there has been a huge spike lately in sales for those items.<br />
To summarize, our target consumer wants three things out of their record store experience: low prices, high quality merchandise, and a<br />
great amount of depth in their store’s selection.
Change language