PREX (2)

Media Strategy and Plan Continued...
Media and Vehicles
○ Radio (94.5)
○ Social Media (Facebook, Twitter and YouTube)
○ Billboards (based in the Trenton area)
○ Music Forums (MusicBanter/Princeton Traditional)
○ Online Advertising (NJ.com)
○ Local Papers (Jersey Journal, Community
Newsletters)
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Why these?
94.5 PST is the most listened to radio station for adults aged 18-49 in the Trenton
area with an estimated 1 out of every 3 adult men and women listening to it daily.
Social media and music forums serve as a win-win scenario: it’s free and it’s reaching
people that our big idea applies to right where they are.
Billboards in the local area are important because they will serve as a means of
increasing general awareness to people in the area in other ways besides word-ofmouth.
Paid online media, such as publications on NJ.com and local paper advertisements,
like billboards, will also serve as a means to increase the general awareness of PREX
outside of its already strong but niche market.