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➔ ➔ ➔ ➔ ➔ The campaign’s big idea for Princeton Record Exchange is to unplug young adults from our client’s biggest competition, digital downloading of music and movies. As such, we hope to reinvent their image, which according to our research can use some reinventing, among our target market as a greater alternative to the digital downloading possibilities that our target market has at their disposal. Focus on a great selection of the highly demanded vinyl selection that young adults seem to be growing more and more interested in. Reinvent <strong>PREX</strong> as a fun experience to share with friends that digital downloading can’t offer. Hit our target consumer right where they are: in the greater Princeton area and online such as social media and online advertising. Keep all advertising ethical.
Message Strategy ➢ Our main message, as we mentioned in the creative strategy, is to reinvent going to record stores as a fun, social experience in an effort to unplug young adults from digital downloads ➢ We will focus the majority of our campaign around the message, “Unplug and Reconnect.” ➢ This message will serve as a bridge between reaching our target market right where they are, online, and obtaining our objectives such as an increase in the awareness of our client with the concept of bringing our target market back into record stores and away from digital downloads.
Page 1 and 2: An Advertising Campaign by the JAM
Page 3: Introduction/About Our Agency The J
Page 7 and 8: Competitive Analysis Stores PREX’
Page 9: Objectives ● We want to increase
Page 18: Media Strategy and Plan Continued..
Page 21 and 22: ● ● ● We here at the JAM Agen

PREX (2)

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