PREX (2)
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Competitive Analysis<br />
Stores<br />
<strong>PREX</strong>’s Placement<br />
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FYE<br />
Best Buy<br />
Walmart<br />
Target.<br />
Advantages: A wide selection of products, affordable prices<br />
Disadvantages: Customer service and appearance.<br />
How it stacks up: Slightly less in terms of selection but much more affordable<br />
prices.<br />
<strong>PREX</strong>’s Placement<br />
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iTunes<br />
Amazon<br />
Spotify.<br />
Digital<br />
Advantages: Trade-ins for store credit, sense of community, vinyl<br />
record availability.<br />
Disadvantages: Availability and selection<br />
How it stacks up: It has things that digital downloads can’t mimic,<br />
but it can’t possibly compete with an endless digital library of music<br />
and movies. Prices are a pretty even match.
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