May 2016

Serving Southwest Riverside County Since 1989 

VOLUME 27, NUMBER 5 MAY 2016 

And... 

31 Monkeys and a 

Dartboard 

Ambassador of the 

Month – TVCC 

Temecula Rotary 

Supports Military 

8 Nutrition 

Tips to Help 

You Age Well 

page 20 

A “DON’T MISS” 

Temecula Valley Players 

Presents: “South Pacific.” 

page 28 

Kimberly Davidson Named 

67th Assembly District’s 

‘Woman of the Year’ 

Community 

Can You Recognize these 

“Online” Selling Red Flags? 

by Ted Saul, Senior Staff Writer 

Hot Issue 

How Will the $15 Minimum Wage Affect the 

Local Economy? 

On Jan. 1 2017, the minimum 

wage will rise by 50 cents to $10.50 

an hour. Then it will increase by $1 

an hour each year until it reaches 

$15 on Jan. 1, 2022. 

SEE PAGE 24 

These raises will lag by one year for companies 

with 25 workers or fewer, so the $15 minimum 

applies in 2023 for them. And, the governor can 

pause the increases if a big recession hits the state. 

An analysis by UC Berkeley’s Center for Labor 

Research and Education predicts that 5.6 million 

low-wageworkers (including 339,000 in Riverside 

County) will earn $20 billion more by 2023. That’s 

because raising the floor for the 2.2 million who earn 

the minimum also could boost the wages of those 

higher on the pay ladder, especially those with labor 

contracts requiring such linkage. This represents 

37% of California’s workforce, of which 47% have 

some college education, 48% live in families under 

200% of the federal poverty level, and 55% are 

Latino/a. Further, some 66% of affected workers 

work full time, and 80% work year-round. 

by Keith Larson 

SEE PAGE 26 

Kimberly Davidson, City of Murrieta Business 

Development Manager, has been named Assembly 

District 67 “Woman of the Year” by Assembly 

Member Melissa Melendez, R-Lake Elsinore. 

Think Twice Before You Hit Reply 

by Stefani Laszko 

SEE PAGE 24 

Last week the CEO of one of our client companies 

sent an email to the CFO simply asking if the CFO was 

in the office and if so to please respond that they were. 

The problem was that the CEO never wrote the email. 

There was nothing “wrong” with the email except 

that it sounded a little formal and that is what tipped 

them off that something wasn’t right. This was the 

start of a sophisticated phishing scam. Thankfully, 

this company was on their toes and stopped the scam 

immediately but another client wasn’t so lucky two 

years ago. 

SEE PAGE 26 

COMMUNITY COMMUNITY COMMUNITY 

Darren Diess Earns 

Prestigious Professional 

Honors 

page 12 

Darlene Wetton Receives 

WDB Appointment 

L.A. Area Chamber 

Announces 2016 Stanley 

T. Olafson Award 

page 6 

page 8 

page 19 page 19 page 19

www.TheValleyBusinessJournal.com 

THE VALLEY BUSINESS JOURNAL 

2 May 2016

May 2016 



3





Toastmasters to Hold 

Communication 

and Leadership Conference 



5 

Toastmasters District 12 will hold 

its’ Annual Spring Conference, “Going 

for the Gold,” on Saturday, May 14 

at 7:00 am until 5:30 pm. It will take 

place at South Coast Winery at 34843 

Rancho California Rd. in Temecula, 

California. 

This event will feature keynote 

speakers in the morning and educational 

sessions in the afternoon 

presented by International Director, 

Ede Ferrari D’Angelo and 1995 World 

Champion of Public Speaking, Mark 

Brown. Both speakers will include 

insights about leadership and communication. 

As a member of the Toastmasters 

International Board of Directors, 

Ferrari D’Angelo is a “working ambassador” 

for the organization. She 

works with the Board to develop and 

support the policies and procedures 

that guide Toastmasters International 

in fulfilling its mission. Mark Brown 

is an Emmy Award Nominated Inspirational 

Speaker who challenges 

groups to take their performance to 

the next level. In 1995, Mark defeated 

more than 20,000 contestants from 

14 countries, to win the illustrious 

Toastmasters World Championship of 

Public Speaking. 

The one-day event also includes 

two speaking contests: Table Topics 

in the morning, and the International 

Speech Contest in the afternoon. The 

Table Topics competition is shortform 

impromptu speaking, which 

culminates at the District level. The 

winner of the afternoon International 

Speech Contest will be District 12’s 

representative at the 2016 World 

Championship of Public Speaking, 

to be held at Washington D.C. in late 

August. District 12’s contestants are 

from throughout Riverside and San 

Bernardino Counties. 

Toastmasters International is 

composed of 14 global Regions each 

having 6 to 9 Districts. Each District 

provides leadership and services to 

its constituent Divisions, Areas and 

Clubs, but most importantly to the 

individual member. District 12 serves 

approximately 100 Clubs and 1700 

members in the Southern California 

region east of highway 57, South of 

Barstow, West of the Arizona border, 

and North of Temecula. District 12 

includes two of California’s largest 

counties (by square miles) – Riverside 

and San Bernardino. Learn more at 

http://www.d12toastmasters.org/about 

Guests can purchase tickets via 

http://d12spring2016conference.bpt. 

me. Doors open at 7:00 a.m. There 

are also options to attend morning or 

afternoon sessions only. Meals are 

included with ticket price. 

For further information, contact 

Heather Muñoz at 

prm@d12toastmasters.org or (909) 

528-4713.


6 www.TheValleyBusinessJournal.com 


Darlene Wetton 

Receives WDB 

Appointment 

The Riverside County Board 

of Supervisors appointed Darlene 

Wetton, Temecula Valley Hospital 

(TVH) CEO, to the Riverside 

County Workforce Development 

Board (WDB) effective April 12, 

2016. 

The WDB has sought local health 

care leaders to serve on the WDB and 

regional ad hoc committees. Darlene 

is an expert in healthcare workforce 

needs and her appointment will further 

the WDB’s efforts in the healthcare 

sector. There has been significant, 

continued growth at TVH which highlights 

the need for future workforce 

development in this expanding sector 

of Southwest Riverside County. 

Darlene has served as the CEO of 

Temecula Valley Hospital since September 

2012. Before joining TVH, 

Darlene held leadership positions as a 

Chief Operating Officer and as a Chief 

Nursing Officer in hospitals within 

Southern California. Under Darlene’s 

leadership, the entire employee and 

medical staff of Temecula Valley 

Hospital are committed to providing 

patient-centered, family sensitive care. 

Since its opening, TVH has been 

a significant economic driving force 

in the region with the creation of over 

670 new jobs, with each job supporting 

an additional 2.1 jobs. Now in its third 

year of operation, it has continued to be 

an economic catalyst for the Temecula 

Parkway corridor. 

With patients and residual service 

provider visitations, spurred retail 

growth has emerged to service the 

increased daytime population. In the 

last 12 months, the Temecula Parkway 

corridor has seen a 1.56% rise in sales 

tax revenue provided by the increased 

retail and restaurant demand. 

Additionally, new retail uses on 

Temecula Parkway continue to develop 

with current applications for 

a 37,000 square foot national gym 

tenant, 2 fast food restaurants, one 

sit down restaurant and a quick serve 

automated car wash. 

Development of medical office 

space remains strong with over 92,000 

square feet of medical office space 

constructed in the past year, and another 

54,000 square feet is planned to be 

built along with a 67,000 square foot 

nursing and memory care facility in 

close proximity to the hospital. 

Darlene earned her bachelor’s 

degree in nursing from California State 

University Dominguez Hills and is 

a summa cum laude graduate with a 

Master’s in Business Administration 

from Webster University. 

“I hope my appointment to the 

Workforce Development Board will 

further workforce efforts and 

increase opportunities for 

partnerships with businesses, 

community-based organizations, 

and educational institutions. I am 

honored to be a part of this board.” 

Darlene serves as Chairwoman of 

the Boys and Girls Clubs of Southern 

Riverside County and is a member 

of the Board for the South Riverside 

County American Heart Association 

Heart and Stroke Walk. She is a native 

Californian and is a resident of the City 

of Temecula. 

Darlene stated, “I hope my appointment 

to the Workforce Development 

Board will further workforce 

efforts and increase opportunities for 

partnerships with businesses, community-based 

organizations, and educational 

institutions. I am honored to be 

a part of this board.” 

Temecula Valley Hospital is located 

at 31700 Temecula Parkway, 

and brings advanced technology, innovative 

programs, patient-centered 

and family sensitive care to area residents. 

As the region’s newest acute 

care facility, the hospital features 140 

private patient rooms, 24 hour a day 

emergency care, advanced cardiac and 

stroke care, orthopedics and general 

medical care and surgical specialties. 

For more information on Temecula 

Valley Hospital can be found at www. 

temeculavalleyhospital.com. 

connect: temeculavalleyhospital.com



www.facebook/ 

thevalleybusinessjournal 

For questions, comments, or story ideas, please 

e-mail publishertvbj@verizon.net or 

call (951) 461-0400. 

EDITOR/PUBLISHER/CEO 

Linda Wunderlich 

Email: publishertvbj@verizon.net 

ADVERTISING SALES INFORMATION 

(951) 461-0400 

Fax (951) 461-0073 

CREATIVE DIRECTOR 

Helen M. Ryan 

www.HelenMRyan.com 

VP OF DISTRIBUTION 

Dane Wunderlich 

STAFF WRITERS/ 

CONTRIBUTING WRITERS 

Gene Wunderlich 

Arthur A. Visintin 

Ted Saul 

Helen M. Ryan 

Stefani Laszko 

Michael Walther 

Nicole Albrecht 

David Sayen 

Julie Ngo 

Tracey Papke 

Barbara Rubin 

Craig Davis 

Vickie Becker 

Tom Plant 

Esther Phahla 

Dr. Dennis Petersen 

Steve Amante 

CONTRIBUTING PHOTOGRAPHERS 

Cy Rathbun 

Todd Montgomery 

Kip A. Cothran 

Tom Plant 

Criteria for Submitting Articles: 

1. Since the publication of articles is an 

added public relations feature for our 

advertisers, their articles will be given first 

priority. Other articles will be published 

on a space available basis. 

2. Articles should be submitted as a Word 

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4. All submissions are subject to editing by 

the publisher. 

5. Send completed articles by e-mail to: 

publishertvbj@verizon.net 

6. Article and advertising deadlines are the 

15th of each month for the next issue. 

The Valley Business Journal is a California 

Corporation. All rights reserved. Reproduction in 

any form, in whole or in part, without the written 

permission of the Publisher is prohibited. The 

publication is published monthly. The opinions and 

views expressed in these pages are those of the 

writer or person interviewed and not necessarily 

those of The Valley Business Journal. The Valley 

Business Journal hereby expressly limits its liability 

resulting from any and all misprints, errors and/or 

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contain, to the credit of the specific advertising 

payment and/or the running of a corrected 

advertisement or editorial correction notice. 


Inside 


Can You Recognize these “Online” Selling Red Flags? 1 

Kimberly Davidson ‘Woman of the Year’ 1 

How Will the $15 Minimum Wage Affect the local Economy? 1 

Think Twice Before You Hit Reply 1 

Community and Business News 5-14 

Darlene Wetton Receives WDB Appointment 6 

L.A. Area Chamber Announces Award Recipients 8 

Child Passenger Restraints 9 

Recycled Art & Fashion Show 9 

Southern California Auctioneer Wins Prestigious Honor 12 

Temecula Rotary Supports Local Military 13 

Welcome to Medicaren 15 

Osteoporosis Awareness Month Aims to Save Lives 16 

Higher Education and Making Each Academic Unit Count 17 

WPC to Present Jeff Barnes as May Speaker 

Jeff Barnes is an author, professional 

keynote speaker, higher education 

administrator, university professor, and 

leadership/success coach. He has more 

than thirty-five years of professional 

speaking experience and nearly twenty 

years of experience leading teams in 

higher education and teaching more than 

twenty different college courses in both 

the traditional classroom and online— 

including The History of Disneyland at 

California Baptist University. 

His book, The Wisdom of Walt: 

Leadership Lessons from The Happiest 

Place on Earth, is an Amazon #1 

best-seller in multiple categories including 

Personal Success in Business. 

May ‘16 

Community 

7 

Teacher Kim Huth Presented with March ‘ Teachers are Heroes’ Award 17 

Learn How to Handle Every Day Stress 18 

Busting the Myths about Osteoporosis 19 

8 Nutrition Tips to Help You Age Well 20 

It’s All about the Eyes 21 

31 Monkeys and a Dartboard 22 

Was that.....MEDIATION?.....ARBITRATiON?......or *VEGETATION? 23 

Summer: Time to Review Your Recreational insurance 27 

Arts, Dining & Entertainment 28-32 

PWR Presents Fifth Annual “Accessories Auction” Fundraiser 

Please join us for this special Fundraiser 

where we raise money for programs 

for our non-profit organization 

- such as the Scholarship Fund which 

helps local young women go to college. 

Every woman knows that ramping 

up your outfit means adding the right 

accessories … 

• Jewelry box over flowing? 

• Hooks billowing with unworn scarves 

and belts? 

• Own a necklace that’s gorgeous, yet 

you never seem to wear it? 

• Nowhere to store that scarf or hat you 

move around in your closet? 

• Great purse that you’ll never, ever 

carry again? 

We all have them – lovely items we 

don’t wear. Why not donate them for 

a good cause? 

To make this event a wonderful 

success, please help out by donating one 

or more gently-used or new accessories 

such as jewelry, scarves, purses, belts, 

shawls. The more accessories that are 

donated the more money we can raise 

and the more auction fun! 

Bring your cash, credit card, check 

book – and start the bidding to take home 

your treasures! 

RSVP is a must! The cost to attend 

the luncheon meeting is $20.00 for members 

and $25.00 for guests. Thank you. We 

meet the first Thursday of every month. 

Jeff and The Wisdom of Walt have been 

featured in Walt Disney World Magazine, 

The Orange County Register, and The 

Press Enterprise as well as numerous other 

publications and media. 

Jeff lives in Riverside, CA with his 

lovely wife, Niki, and their two boys, Logan 

and Wesley. Their daughter, Bethany, 

lives in Las Vegas where she works as an 

investigative journalist at the Las Vegas 

Review Journal. When he is not teaching, 

speaking, or writing, Jeff enjoys spending 

as much time as possible at “The Happiest 

Place on Earth.” 

This May’s meeting will take place 

on Thursday, May 12th at Claim Jumper 

Restaurant on the corner of Rancho California 

and Ynez. Registration begins 

at 11:15am. Members are $20, guests 

are $25. 

Thursday, May 5th - 11:15 a.m. to 1:00 p.m. 

Join PWR for our monthly lunch 

meeting. Registration begins at 11:15 

a.m. at The Grill Room, 41687 Temeku 

Drive in Temecula. (located at the 

Temeku Hills Golf Club). For more 

information visit our website www. 

pwronline.org. 

The Professional Women’s Roundtable 

invites all professional women and 

PWR members to attend the meetings 

every first Thursday of the month. For 

reservations and more information, visit 

www.pwronline.org. 

Or, for more information, please 

contact: Annette LaRocque: 951-300- 

6676.




L.A. Area Chamber Announces Fred Latuperissa 

and Ilse Metchek as Joint Recipients of 

2016 Stanley T. Olafson Award 

The Los Angeles Area 

Chamber of Commerce 

announced today that Fred 

Latuperissa, director of Southern 

California’s Inland Empire 

Office for the United States 

Department of Commerce (US- 

DOC), and Ilse Metchek, president 

of the California Fashion 

Association (CFA), will jointly 

be awarded the prestigious 

Stanley T. Olafson award at the 

90th annual World Trade Week 

Kickoff Breakfast on Tuesday, 

May 3. This is the third time in 

the award’s history that a tie 

has occurred. 

Latuperissa, who lives in Temecula, 

began his International trade 

career with the USDOC in 1983 and 

has made his mark over the past 33 

years as a leader in both business and 

education for the international trade 

community. He was honored with the 

USDOC International Trade Administration 

(ITA) Memorial Award for 

supporting an underserved group to 

open the first export assistance center 

on Native American land and the 

ITA Bronze Medal for foreign direct 

investment. He was a member of the 

advance team to APEC meetings in 

Indonesia. As an educator, Latuperissa 

spent time with the International 

Trade Education Program, working to 

educate high school students about the 

maritime industry and encouraging 

students to seek professions in trade, 

transportation and logistics. 

From her work as owner and 

president of Ilse M. Inc. to her work 

with the CFA, Metchek has been a 

huge presence in the apparel and manufacturing 

community throughout her 

career. She created the CFA more than 

20 years ago with assistance from 

major financial and manufacturing 

participants in the California apparel 

industry and has provided leaders 

of Southern California’s manufacturing 

and textile community with 

the opportunity to share and receive 

information about doing business in 

the global economy ever since. Prior 

to the creation of the CFA, Metchek 

was the executive director of the California 

Market, a creative event venue 

and market for the fashion and apparel 

industry in downtown Los Angeles. 

“Both Fred and Ilse have proven 

themselves to be invaluable assets to 

the regional international business 

community, said L.A. Area Chamber 

President & CEO Gary Toebben. 

Their extensive careers have helped 

shape manufacturing and trade in our 

region and have had a tremendous impact 

through their work to educate and 

inform the trade communities’ current 

and future members.” 

Presented each year to an outstanding 

member of the world trade 

community in Southern California, the 

Stanley T. Olafson award recognizes 

those who throughout their lifetime 

have contributed above and beyond 

their job requirements to the development 

and advancement of world trade 

in the region. 

Recent recipients of the Stanley 

T. Olafson award include Ambassador 

Mickey Kantor, Mayer Brown; Commissioner 

Mario Cordero, Federal 

Maritime Commission; and Joseph 

Czyzyk, chairman and CEO of Mercury 

Air Group, Inc. 

For 90 years, World Trade Week 

has been dedicated to educating the 

public on the importance of global 

trade and its contribution to our local, 

state and national economy. Celebrated 

throughout the month of May with more 

than 30 events hosted by partnering 

organizations in Southern California, 

World Trade Week is jumpstarted by the 

Chamber’s annual Kickoff Breakfast 

with more than 600 guests. World Trade 

Week supports college and high school 

scholarships, high school student and 

career counselor workshops, as well as 

briefings for civic and business leaders 

interested in benefiting from the global 

economy. 

The Los Angeles Area Chamber of 

Commerce represents the interests of 

business in L.A. County. Founded in 

1888, the Chamber promotes a prosperous 

economy and quality of life 

in the Los Angeles region. For more 

information, visit www.lachamber.com. 

connect: www.lachamber.com




9 

Child Passenger 

Restraints 

This month I’d like to let you know of some excellent websites that will 

clear up your confusion over child passenger restraints. We get quite a few 

calls each month asking us for recommendations and the law on child seats 

and child restraints. 

By accessing this DMV website 

you can see exactly what the law 

requires. https://www.dmv.ca.gov/ 

portal/dmv/?1dmy&urile=wcm:path:/ 

dmv_content_en/dmv/pubs/vctop/vc/ 

d12/c5/a3.3/27360 

The following DMV website lists 

some of the exemptions to 27360 of 

the California Vehicle Code. You can 

refer to this to see if any of them apply 

to you. https://www.dmv.ca.gov/ 

portal/dmv/?1dmy&urile=wcm:path:/ 

dmv_content_en/dmv/pubs/vctop/vc/ 

d12/c5/a3.3/27363 

So, from a legal standpoint, the 

State of California says you must not 

transport a child who is under eight 

years of age, without properly securing 

that child in a rear seat in an appropriate 

child passenger restraint system meeting 

applicable federal motor vehicle 

safety standards. 

So what is an, “appropriate child 

passenger restraint system meeting 

applicable federal motor vehicle safety 

standards?” This is where the final 

website comes in. You will really like 

this site. It is sponsored by the National 

Highway Traffic Safety Administration 

and an excellent and comprehensive 

website on everything you ever wanted 

to know about car seats and child restraints. 

It is put together very well and 

is extremely informative. http://www. 

safercar.gov/parents/CarSeats/Car-Seat- 

Safety.htm 

The Murrieta Police Department appreciates 

all the support our community 

gives us throughout the year. This is an 

awesome community. We enjoy living 

here and consider it an honor to serve the 

citizens of Murrieta in our chosen profession 

of Law Enforcement. I welcome 

your questions and suggestions for future 

articles and can be contacted directly at 

the Murrieta Police Department at 951- 

461-6302 or jfroboese@murrieta.org. 

5th Annual Recycled Art and Fashion Show, Friday May 13th 

The 2016 Recycled Art & Fashion 

Show set for Friday, May 13th at Monte 

De Oro Winery & Vineyards in Temecula, 

supports the arts and arts education, 

environmental awareness and promotes 

wildly creative, eco-friendly alternative 

art and fashion, hand-crafted from repurposed 

and discarded materials, with partial 

proceeds benefitting Mt. San Jacinto 

College Arts programs. 

This annual gallery exhibition and 

runway event, now in its 5th year, was 

inspired by International Earth Day. It 

brings together established, professional 

artists and talented middle school through 

college-level art students creating a rich 

range of designers, collaborators and 

mentors. Art students present with and 

learn from regional designers and artists 

in a professional, competitive venue. 

Work is pre-judged for inclusion by the 

Event Planning Committee. At the event, 

a panel of five outside judges will select 

winners and present awards. 

The fashion show models represent 

a spectrum of ‘real’ body-types. Young 

and old models, couples, family groups, 

theatrical and dance performers and 

South West California pageant titleholders 

have traversed the runway. Fashion 

designs are selected based on innovative 

use of recycled material, expression of 

humanitarian and ecological statements, 

craftsmanship, transformation of the 

model and original design. 

The gallery show and runway events 

present highly expressive, unusual and 

beautiful art and fashion. The Recycled 

Art & Fashion Show promotes designs 

inspired by but not limited to; current 

issues and events, ceremonial costumes 

and global, ethnic traditions and futuristic 

sci-fi visions. A respected pillar in the 

community, and now celebrating over 

25 years in the valley, Laskin has played 

an active role shaping the culture and 

improving the quality of life in Temecula, 

donating her time to promote various 

non-profit groups including events with 

the Rotary and Elks Clubs, Boys & Girls 

Clubs, Dorland, Oak Grove, and many 

other Arts groups, councils and leagues. 

Tickets are $15 and are available 

on-line at https://www.eventbrite.com/e/ 

recycled-art-fashion-show-tick… Or by 

calling: Jane Laskin at (951) 678-2517. 

The Recycled Art & Fashion Show 

supports the arts and arts education, 

raises environmental awareness and 

promotes wildly creative, eco-friendly 

alternative art and fashion, hand-crafted 

from repurposed and discarded materials. 

Partial proceeds benefit the Mt. San 

Jacinto College Art Department. 

For complete information on this 

event including tickets, sponsorship, 

being an artist or vendor, please contact: 

Jane Laskin at (951) 678-2517 or visit 

http://www.recycledartshow.com. 

connect: www.recycledartshow.com 

The Recycled Art & Fashion 

Show supports the arts and 

arts education, raises environmental 

awareness and 

promotes wildly creative, 

eco-friendly alternative art 

and fashion, hand-crafted 

from repurposed and discarded 

materials. Partial proceeds 

benefit the Mt. San Jacinto 

College Art Department.



Learn • Grow 


Temecula Valley Entrepreneurs Exchange 

May Events 

The City of Temecula’s Temecula Valley Entrepreneurs Exchange (TVE2) 

is pleased to announce the following events scheduled for May 2016. Additional 

event information and registration details can be found at the TVE2 

website events calendar http://tve2.org/news-and-events/calendar/. 

May 5th: IE SBDC Workshop – Incorporating Your Business. 9:00a.m.- 

11:00a.m. Attorney Gary Foltz has over 20 years of experience assisting 

entrepreneurs in incorporating their small businesses. Topics include: forming 

a corporation, forms of an organization, and selecting the type of organization 

that is right for you. Pre-registration is recommended, seating is limited. 

Register online at www.iessmallbusiness.com. 

May 11th: TVE2 Pitch Practice. 11:30a.m.-1:00p.m. calling all entrepreneurs. 

Come and practice your pitch in a fun and friendly environment. 

Entrepreneurs that pitch will receive feedback from a panel of experts. If 

you would like to pitch, please email Cheryl Kitzerow at cheryl.kitzerow@ 

tve2.org to sign up and receive more info. No cost to attend. Register online 

at https://tve2pitchmay11.eventbrite.com 

May 12th: TVE2 CEO Storytelling. 5:30p.m.-6:30p.m. Join Bill Tiller from 

Kalifornia Distilleries as he shares his story from a generation of bootleggers. 

After going through the many hoops and hurdles, he will explain the 

adventures of becoming a licensed distillery. You won’t want to miss this 

opportunity and maybe get a taste! Register at http://ceotiller.eventbrite.com. 

May 13th: TVCC Professional Development Series – Marketing Management: 

The Elements of Design Workshop. 9:00a.m.-11:00a.m. Learn why 

brand consistency is important, what works in website design, how design & 

development work together and the difference between template website vs. 

custom. Presented by Barbie Ray, Creative Director and Ron Pasillas, Web 

Developer, Evaero. Reservations are complimentary for TVCC Members and 

$20 for Non-TVCC Members. RSVP to Brooke Nunn at (951) 676-5090 or 

brooke@temecula.org 

May 17th: State of CA Board of Equalization Workshop - Basic Sales and 

Use Tax w/Tax Return Prep. 9:30a.m.-11:00a.m. This class assists taxpayers 

in the following areas: Preparing a sales and use tax return, supporting and 

reporting exempt sales, using a resale certificate, determining what taxable 

and non-taxable labor is, and maintaining adequate records. Pre-registration 

is recommended, seating is limited. Register online at http://www.boe.ca.gov/ 

sutax/sbf.htm City of Temecula Media Contact: Cheryl Kitzerow, Economic 

Development Analyst, Cheryl.kitzerow@cityoftemecula.org (951) 694-6409. 

May 27th: TVCC Professional Development Series. 9:00a.m.-11:00a.m. 

Marketing Management Series Wrap Up. This class will recap the previous 

classes in this series with a Q & A panel of speakers from Evaero. Reservations 

are complimentary for TVCC Members and $20 for Non-TVCC Members. 

RSVP to Brooke Nunn at (951) 676-5090 or brooke@temecula.org 

Murrieta School of Business – 

May Classes 

May 3rd 

Presented by: Rich LeMaster, LeMaster Computer Services 

Windows tips and tricks: 

Shortcuts, secrets and tips to get the most out of Microsoft Windows 

May 10th 

Presented by: Helen Berren, AmpUrBiz 

• Content Blogging 

• Understand why & how to use a blog to drive leads 

• Know what type of content is blog 

• Know the 7 great blog articles 

• Understand how to use your blog engagement 

• Understand CTA’s and have a plan 

May 17th 

Presented by: Robert Rosenstein, The Law Offices of Rosenstein & Associates 

Good: Starting a Business 

Bad: Getting Sued 

Ugly: Death & Bankruptcy 

June 7th 

Presented by: Rich LeMaster, LeMaster Computer Services 

• Windows security – how to protect yourself and your data: 

• How do I protect myself and my computer? 

• Why do I get viruses if I have antivirus software? 

• What are Malware, Phishing, Ransomware, etc and how to protect 

yourself from them. 

All Classes Are from 9:00am-10:30am, FREE for Murrieta Chamber Members/ 

$25 non-members.




11 

Prudhomme Associates Announces Michael Noon as Partner 

Local Rotarian Named Firm’s First Partner 

Prudhomme Associates CPAs today 

announced Michael Noon as the firm’s 

first partner. Michael has been with 

Prudhomme Associates CPAs since 

its inception in 2010, focusing on tax 

compliance, consulting, tax projections, 

buying and selling businesses, and Internal 

Revenue Service and Franchise Tax 

Board representation for audit/exam. As 

a partner, Michael will play an integral 

role in the growth of the practice by 

continuing to focus on their clients as the 

highest priority. 

Michael’s accounting career began 

with one of the four largest accounting 

firms in the world, Deloitte Tax, LLP, 

where he worked in Deloitte’s tax department 

serving high net worth individuals 

and their trusts, multi-state and foreign 

corporations, and large real estate developers. 

In 2006, Michael began working 

with Greg Prudhomme in Temecula 

where he served as a Tax Manager until 

2010. In July of 2010, Michael moved 

to Prudhomme Associates CPAs when 

owner and president, Greg Prudhomme, 

founded his new CPA practice. 

“Having known Michael for many 

years now, I’m delighted to have him as a 

partner at Prudhomme Associates CPAs,” 

said Greg Prudhomme, owner and president, 

Prudhomme Associates CPAs. 

“He is a tremendous asset to the firm 

for building strong long-term relationships 

and I’m looking forward 

to continuing our work together.” 

“I’m thrilled to have been named 

partner at Prudhomme Associates 

CPAs and am extremely honored 

to accept the role to work alongside 

Greg,” said Michael Noon, CPA, 

MSA, Prudhomme Associates CPAs. 

Michael has lived in the Temecula 

Valley since 1984 and is incredibly 

involved in the local community. 

Michael has donated both time 

and resources to the community and 

internationally as a member of the 

Rotary Club of Temecula since 2009. 

He is currently their Club President 

and the youngest individual to hold this 

position in its Club’s history. He has also 

served as President Elect, Vice President 

and Secretary throughout his membership. 

Michael is married to his beautiful 

wife Kelly with whom they have three 

daughters. In Michael’s spare time he enjoys 

spending time with family, mountain 

biking, and traveling. 

For more information on Prudhomme 

Associates CPAs, visit 

www.prudhommecpas.com. 

About Prudhomme Associates CPAs - 

Prudhomme Associates CPAs is a Professional 

Corporation of Certified Public 

Accountants with offices in Temecula. The 

firm is experienced in providing entrepreneurs, 

business owners and individuals 

with pertinent accounting information 

needed to make sound economic decisions. 

With its qualified staff of CPAs, they 

are a full service accounting firm offering 

comprehensive business services such as 

audits, reviews, compilations, tax compliance, 

consulting, IRS representation, 

offers in compromise, financial projections, 

forensic accounting and business 

valuations. Client service is Prudhomme 

Associates CPAs highest priority. 

Robin Johnson Named Ambassador of the Month 

Robin continually supports the 

Chamber and encourages every business 

to join and become an active 

member of the TVCC! She assists the 

Chamber in many ways; attending 

committee meetings, Ambassador 

meetings and Ribbon Cutting ceremonies. 

Robin goes above and beyond as 

an Ambassador and is a positive leader 

to many. She has a welcoming smile 

to everyone she meets and she loves 

to make business fun! 

This year Robin celebrated her 

35th year practicing law in California 

and recently won the 2016 Southwest 

County E.D.C. award for her hard work 

and dedication to our community.




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100% Background Checked Team 

Water, Flood, Fire, Smoke, Mold Damage? 

With Pulido you are family. 

We will get you through this. 

The most trusted Restoration company in 

the Temecula valley since 1989 

Lic# 710901 

Southern California Auctioneer 

Earns Prestigious 

Professional Honors 

Diess’s completed specialized training in the art of conducting a 

successful benefit auction. 

Auctioneer Darren Diess of Strategic 

Fundraising Solutions recently completed 

his training as a Benefit Auctioneer 

Specialist (BAS). BAS is the industry’s 

premier training program for benefit 

auctioneers developed by the National 

Auctioneers Association (NAA) for 

benefit auction professionals. 

Diess joins an exclusion group, as 

there are less than 3% current BAS designation 

holders in an industry that estimates 

over 100,000 auctioneers in the United 

States. In addition, Diess joins a group of 

less than 30 auctioneers in all of California 

with the prestigious designation. 

The BAS designation program 

educates attendees how to effectively 

conduct a benefit auction starting from 

an entire year out from the event to one 

month after. Attendees learn the psychology 

of how to plan and market events 

to maximize revenue for nonprofits, 

resulting in strong communities. BAS 

is an intensive, development program 

focusing on volunteer training, item 

procurement, donor development and 

sponsorship identification. Designees 

are required to complete the three day 

training, successfully conduct a specific 

number of benefit auctions and complete 

a final report before earning the BAS designation. 

BAS holders are also required 

to complete continuing education each 

year to maintain their status. 

Diess has been an entrepreneur and 

sales expert for over 30 years. He is the 

founder of Strategic Fundraising Solutions 

and GIvingByTxt - providing benefit 

auction consulting, live auction and 

emcess services and a technical solution 

that allows for organizations to connect 

with their donors using a cell phone. 

To learn more about Diess, please 

call 619-990-8871, email Darren@ 

RotaryAuctioneer.com, visit www.darrendiess.com 

or www.givingbytxt.com 

Diess is a member of the National 

Auctioneers Association. For more information 

about the NAA, contact (913) 

541-8084 or visit www.auctioneers.org. 

connect: www.auctioneers.org. 

24/7/365 Emergency Service 

Fully Licensed, Bonded and Certified 

Insurance Approved and Preferred 

951-296-9090 

Teampulido.com 

There are no secrets to success. It is 

the result of preparation, hard work, 

and learning from failure. 

~Colin Powell




13 

Temecula Rotary Supports Local Military 

The Rotary Club of Temecula welcomed 

Col. Vance Cryer, outgoing 

commander of the 15th Marine Expeditionary 

Unit at Camp Pendleton as 

speaker during their weekly meeting on 

April 20th. Col. Cryer is moving on to 

his new post as the military assistant to 

Secretary of the Navy Ray Mabus, which 

will officially occur during the change of 

command ceremony on 4/22/16. 

The MEU, is part of the MAGTFs 

(Marine Air-Ground Task Force) and is 

comprised of about 2,200 Marines and 

Sailors. Col. Cryer’s impressive military 

service began in 

1991 in Texas; 

he was designated 

a Naval 

Aviator 20 May 

1994. To learn 

more about Col. 

Cryer and the 

mission of the 

15th MEU go to 

www.15thmeu. 

marines.mil 

The Rotary 

Club’s Military 

Committee supports 

the MEU 

by supplying 

items needed by 

families while 

their Marines 

are deployed. 

The two main 

events include 

“Turkey and 

Toys” providing 

holiday food 

boxes and gifts 

for children. The 

second project is 

“Baby Shower 

in a Box” which includes many necessary 

items for new mothers. The club 

gave a very warm welcome to Col. Cryer 

and thanked him for his service to our 

country. 

During the same meeting the 

club presented a donation of $1000 to 

non-profit organization Operation Silver 

Star for their Veteran Caregiver Support 

program. 

Founders Richard and Delia De La 

Cruz were on hand to accept the “big 

check”. They are dedicated to assisting 

wounded and returning combat military 

veterans of all eras, their website is www. 

operationsilverstar.org. 

The military committee also supports 

Warfighter Made, a local Veteran 

owned organization who’s mission is to 

adapt, and customize a combat wounded 

Veteran’s vehicle, so they can continue 

doing the things they enjoy, while their 

vehicle reflects their individual personality. 

www.warfightermade.org/ 

Another great non-profit organization 

the club supports is the WAVES Project, 

Wounded American Veterans Experience 

SCUBA. Their donation of $1600 

has made SCUBA training possible for 

3 veterans this year to help them recover 

from service connected disabilities. 

WAVES Project works with all levels of 

injuries including brain trauma, paralysis, 

double and triple amputees and PTSD. 

Their website is www.wavesproject.org. 

According to Jana Swenson, cochair 

of the military committee “All of 

us on the military committee are very 

passionate about helping the military 

in our community. This is our 3rd year 

supporting All From the Heart’s Wheels 

for Warriors program. We will present 

their founder Judy Harter with a check 

next week for $1200.00 which pays for 

3 power wheel chairs to be refurbished 

for veterans in need”. You can visit their 

website at www.allfromtheheart.org 

Rotary is a worldwide organization 

of more than 1.2 million business, professional, 

and community leaders. Members 

of Rotary, known as Rotarians, provide 

humanitarian service, encourage high 

ethical standards in all vocations, and 

help build goodwill and peace in the 

world. Clubs are non-political, non-religious, 

and open to all cultures, races, 

and creeds. 

The Rotary Club of Temecula was 

founded in 1975 and currently boasts 

more than 100 local business owners 

and professionals that are committed to 

Service Above Self. To learn more about 

the many local, regional and international 

projects the Rotary Club of Temecula is 

involved in please visit rotarycluboftemecula.com. 

Bio for Col. Vance Cryer available 

here: http://www.15thmeu.marines. 

mil/Leaders/tabid/8660/Article/545593/ 

colonel-cryer.aspx




Temecula Valley Winegrowers Association Endorse 

Chuck Washington for 3rd District Supervisor 

The Temecula Valley Winegrowers 

Association, representing more than 30 

wineries and 75 winegrowers, recently 

endorsed Chuck Washington for Riverside 

County 3rd District Supervisor 2016. 

Washington, the current Riverside County 

3rd District Supervisor, has served as 

mayor and council member for the cities 

of Temecula and Murrieta. 

“Through your many years of service 

with the cities of Temecula and Murrieta 

and most recently as our district’s supervisor, 

you’ve been a strong advocate for 

our region’s beautiful wine country and 

continually provide your support in our 

endeavors,” stated Ben Drake. 

Chuck Washington has served this 

community well over the years and has 

worked hard with local businesses and 

residents promoting solid reforms that 

protect our community’s uniquely varied 

and valued assets. He further understands 

the important role commerce and 

agriculture play in providing our region 

with a viable economy, delivering a 

genuine quality of life which keeps us 

competitive with the very best in the 

country.” James A. Carter, owner/vintner, 

South Coast Winery Resort & Spa, 

Carter Estate Winery and Resort 

Joining the list of endorsements 

is retired, Dr. Patricia Justice, CEO & 

Founder H.U.Gs 4 GIRLS & KIDS N 

STEA+M, Andy and Cindy Domenigoni, 

Mike and Hennie Monteleone, Sam 

Alhadeff, Kelly Alhadeff -Black, Walt 

Allen, Steve Andrews, Major General 

Claude Reinke, USMC, retired, Dough 

McAllister, Joan Sparkman, Dan Atwood, 

Hamilton & Kimberly Jones, Nick 

& Charlotte Jones, Howard & Margaret 

Rosenthal, Michael & Rosa Thesing, David 

Thompson, Linda Wunderlich, U.S. 

Navy Captain Joe Wasek, retired, Gary 

Youmans, Jeff Kurtz, Linda Krupa, Scott 

Miller, Paul Garrett, Dave Phares, Sam 

and Alice Yoo, and Won and Insook Yoo. 

Non-Profits and Charities are Leaving 

Millions of Dollars Behind 

During Fundraising Events 

Strategic Fundraising Solutions for benefit auctions offered 

by Darren Diess can help 

Darren Diess, an award-winning auctioneer, 

consultant will teach fundraising 

auction seminars for nonprofits and 

schools throughout Southern California 

during the upcoming months of 2016. 

Open exclusively to staff, executives, 

Board members and volunteers of nonprofit 

organizations, including charities, 

foundations, schools, and health care 

organizations, the two-hour interactive 

seminar will teach participants how to 

maximize fundraising income during 

a benefit charity auction, and to turn 

bidders into dedicated donors. Each will 

receive special reports and checklists 

to assist with auction planning, and the 

opportunity to participate in Q&A with 

Darren. 

“Most benefit auctions are ineffective 

because groups are using tired and stale 

event fundraising methods,” said Diess, 

a trusted advisor and philanthropy guru 

who consults on fundraising events 

nationwide. “They are starving for new 

fundraising ideas that work. People 

who serve on philanthropic boards and 

donors are bored to death with the same 

old events.” 

His 20 year career of developing 

relationships, He has helped raised millions 

of dollars for nonprofits, charities 

and schools across the country. Clients 

include Boys and Girls Clubs, Epilepsy 

Foundation, CASA, Boy Scouts of 

America, Red Cross and others. United 

Way who went from $700,000 to 

$4.5 million in their Live Auction and 

Fund-A-Need Appeals using techniques 

shared by Darren. A local San Diego 

organization, who in one year raised 

$500,000 in new gifts from new donors 

by implementing Darren’s strategies 

and a Riverside County organization, 

who doubled their auction income after 

attending just one seminar. 

Unlike other event training, this 

seminar helps organizations overcome a 

top problem -- donor retention. “Strategic 

Fundraising Solutions offer the new 

catalyst for philanthropy in this economy,” 

said Diess “In my two hour charity 

auction seminar, I will impart profitable, 

powerful and innovative strategies that 

seminar participants 

can use 

to immediately 

raise more money 

and transform 

their relationships 

with bidders 

and donors 

year-round.”


Welcome to Medicare 

Healthy 

Living 

by 

Cate Tina Kortzeborn M. Gottlieb, D.C. 

Have you recently enrolled in Medicare, 

or will you in the near future? 

If so, let me be the first to say, welcome! 

What should your first step be as 

a new Medicare beneficiary? I recommend 

taking advantage of the “Welcome 

to Medicare” preventive-care benefit. 

During the first 12 months that you 

have Medicare Part B, you can get a 

“Welcome to Medicare” preventive visit 

with your doctor. This visit includes a 

review of your medical and social history 

related to your health. Your doctor 

will also offer education and counseling 

about preventive-care services, including 

certain disease screenings, shots, and 

referrals for other care, if needed. 

When you make your appointment, 

let your doctor’s office know that you’d 

like to schedule your “Welcome to 

Medicare” visit. You pay nothing for 

this if your doctor or other qualified 

health care provider accepts Medicare 

payment rates. 

If your doctor or other health care 

provider performs additional tests or services 

during the visit that aren’t covered 

under this preventive benefit, you may 

have to pay coinsurance, and the Part B 

deductible may apply. 

At your “Welcome to Medicare” 

visit your doctor will: 

• Record and evaluate your medical and 

family history, current health conditions, 

and prescriptions. 

• Check your blood pressure, vision, 

weight, and height to get a baseline 

for your care. 

• Make sure you’re up-to-date with 

preventive services such as cancer 

screenings and shots. 

• Order further tests, depending on your 

general health and medical history. 



Following the visit, your doctor 

will give you a plan or checklist with 

free screenings and preventive services 

that you need. You should do a little 

preparation before you sit down with 

your doctor. Pull together your medical 

records, including immunization records 

Try to learn as much as you can about 

your family’s health history before your 

appointment. Bring a list of any prescription 

drugs, over-the-counter drugs, vitamins, 

and supplements that you currently 

take, how often you take them, and why. 

If you’ve had Medicare Part B for 

longer than 12 months, you can get a 

yearly “Wellness” visit to develop or 

update a personalized plan to prevent disease 

or disability based on your current 

health and risk factors. 

Your doctor or other provider will 

ask you to fill out a “Health Risk Assessment,” 

as part of this visit. Answering 

these questions can help develop a personalized 

prevention plan to help you 

stay healthy. The questions are based 

on years of medical research and advice 

from the U.S. Centers for Disease Control 

and Prevention. When you make 

your appointment, let your doctor’s office 

know that you’d like to schedule your 

yearly “Wellness” visit. 

Note: Your first “Wellness” visit 

can’t take place within 12 months 

of your enrollment in Part B or your 

“Welcome to Medicare” preventive 

visit. However, you don’t need to have 

had a “Welcome to Medicare” preventive 

visit to qualify for a “Wellness” 

visit. As with the “Welcome” visit, you 

pay nothing for the yearly “Wellness” 

visit if your doctor or other qualified 

health care provider accepts Medicare 

payment rates. 

If your doctor or other health care 

provider performs additional tests or 

services during the same visit that aren’t 

covered under this preventive benefit, 

you may have to pay coinsurance, and 

the Part B deductible may apply. 

Cate Kortzeborn is Medicare’s acting 

regional administrator for Arizona, California, 

Hawaii, Nevada, and the Pacific 

Territories. You can always get answers 

to your Medicare questions by calling 

1-800-MEDICARE (1-800-633-4227). 

15 

JDS Creative Academy Brings Collaborative Creative Arts Programs 

to the Community 

The nonprofit JDS Creative Academy 

(JDSCA) is gearing up with a full slate 

of innovative visual and performing arts 

classes for children and teens. First up, 

two summer camps, Monday -Friday June 

13 – 24th: a Script-to-Stage Camp, where 

students use Improv techniques to write 

and stage an original play and a Backstage 

Camp where students learn techniques 

such as costuming, props, make up and 

set design. There is a Live Performance 

the last Friday of the Camp. 

“We offered these camps last year and 

they were such a hit, we decided to bring 

them back.” says Diane Strand, Founder 

of JDSCA. “With one camp in the morning 

and the other in the afternoon, kids 

can spend the whole day immersed in the 

theater arts, or they can opt to just take one 

or the other.” 

In Fall of 2016, JDSCA will have their 

full slate semester of classes in acting, 

stage combat, writing, video production, 

fine art, musical art and Claymation. They 

also bring the arts to those who might not 

experience an arts education any other 

way; Currently, JDSCA is teaching a 

special program in acting and drawing to 

the foster children at Rancho Damacitas 

Children & Family Services. 

Founded only two years ago, JDSCA 

has been awarded with prestigious grants 

courtesy of Supervisor Washington, the 

Roripaugh Foundation and the Canet 

Foundation in order to expand their programs, 

purchase start of the art equipment 

and offer scholarships to students in need. 

JDS Creative Academy is located at 

28069 Diaz Rd., Suites D&E, in Temecula. 

For enrollment information go to: www. 

jdscreativeacademy.org email info@jdsca. 

org, or phone 951-296-6715




Osteoporosis Awareness Month Aims to 

Save Lives 

Bone Fractures in Elderly Lead to High Mortality Rates, But New 

Technology Innovations Can Completely Reverse Osteoporosis 

May is Osteoporosis Awareness Month. 

For those with osteoporosis, the fear 

of having a fracture is always present. The 

porous bone condition affects 54 million 

Americans (per the National Osteoporosis 

Foundation), and each of them are at risk 

of breaking a bone if they haven’t already. 

Studies suggest that about one in two 

women and one in four men age 50 and 

older will break a bone because of osteoporosis. 

Once they do, their chance of 

dying within a year or two is much higher. 

Breaking a bone can lead to limited 

mobility and feelings of depression and 

isolation. Twenty percent of seniors who 

break a hip die within one year from 

problems relating to the broken bone or 

related surgery. Of those who survive, 

many need long-term care or have to move 

into nursing homes. 

“Osteoporosis affects everyone, 

whether they have it themselves or love 

someone who is at risk. Brittle bones 

reduce quality of life, but the ‘solutions’ 

before now haven’t really fixed the problem. 

OsteoStrong is the first franchise 

system built on scientifically tested technology 

proven to improve bone health and 

increase bone density at all ages, which 

is going to change—and save—a lot of 

lives,” said Dr. Derek Albrecht, OsteoStrong 

Murrieta franchisee. 

Doctors have traditionally prescribed 

medications to slow bone loss and encourage 

bone growth, but the medications 

work very slowly and can only be safely 

taken for a few years. When wellness 

brand OsteoStrong introduced its osteogenic 

stimulation system in 2011, it 

sounded like a miracle cure, but as more 

people tried it out, they realized it was 

successfully reversing their osteoporosis. 

Recent published research supported these 

claims with postmenopausal subjects 

showing an average increase in bone density 

up to 14% in just six months (Hunte, 

B. Jaquish, J 2015). 

OsteoStrong is leading the way by 

making osteogenic stimulation available 

nationwide. OsteoStrong is a unique 

concept that allows people of all ages 

and physical conditions to safely and 

easily experience this system even if they 

already have osteoporosis. The process 

may sound unusual, but it’s painless, takes 

less than 10 minutes a week, and people 

don’t break a sweat or change out of their 

regular clothes. 

OsteoStrong Awareness 

In just minutes, the body’s natural bone 

and tissue growth process is triggered, and 

the body continues building healthy tissue 

for days. The result is better balance and 

less porous bones. As people grow stronger, 

their posture improves as well. Many have 

cancelled hip and joint replacements and 

report less back and joint pain. 

OsteoStrong members are completely 

reversing osteoporosis without any medications 

or supplements. 

“People are intimidated by strenuous 

exercise regimens, and with good reason. 

They’re not only difficult, but can cause 

serious injury, especially if someone 

already has weak bones. OsteoStrong is 

easy for anyone to do and stick to, since 

sessions are just a few minutes every 

week and they can see clear results from 

session to session. We are changing the 

way people age, and we want to keep 

showing people what OsteoStrong can do 

for them,” said Dr. Albrecht. 

About OsteoStrong 

OsteoStrong leverages clinically 

researched osteogenic stimulation methodology 

to help people of all ages and fitness 

levels enhance bone health, balance, 

overall strength, and posture. Sessions 

also alleviate back and joint pain. Created 

based on published research, the OsteoStrong 

system triggers the growth of new 

bone and muscle density with 10-minute 

sessions just once per week. OsteoStrong’s 

proprietary system engages bone 

and muscle development and delivers 

many of the benefits previously thought to 

be only attainable with strenuous exercise 

but without risk of injury. 

More than 30,000 people have seen 

amazing results since the brand launched 

in 2012. Many who attend sessions just 

once per week are reversing osteoporosis, 

improving balance, eliminating chronic 

joint and back pain, reversing fibromyalgia, 

and regaining physical strength. 

For more information, visit http:// 

www.osteostrongmurrieta.com, http:// 

www.osteostrong.me or www.facebook. 

com/osteostrong. 

May is Osteoporosis Awareness 

Month. Check our website for special 

events each week. 

“OsteoStrong members are completely 

reversing osteoporosis without any medications 

or supplements.“




17 

Higher Education and Making Each 

Academic Unit Count 

EDUCATION 

by 

by 

Vickie Becker 

Steve Fillingim 

When something is important we 

typically pay greater attention and 

when it gets to the critically important 

level we usually “really” pay attention. 

When selecting a college to attend the 

topic of transferability of college units 

is critically … really … important. 

Why, you ask, because it will often 

determine if the units associated with 

the academic courses you took (and 

passed) will actually transfer to another 

higher education institution, and will 

the degree you earned allow you to 

continue to the next academic level. 

Specifically, transferring college 

units from a community college to a 

four-year college or university, with 

the goal of earning a bachelor degree, 

is very important and even critical. 

Being able to transfer units assures 

that academic credits will actually 

transfer when the community college 

and the university have a formalized 

transfer guideline. This type of agreement 

identifies individual courses that 

transfer from the sending college to the 

receiving college. 

The Azusa Pacific University 

(APU) Professional Programs Admissions 

Department recently worked 

with Janet McCurdy, Mt. San Jacinto 

College (MSJC) Articulation Officer/ 

Coordinator, to accurately create Transfer 

Guidelines for the APU Professional 

Undergraduate Bachelor of Arts (BA) 

degrees in Psychology, Criminal Justice, 

and Liberal Studies. The Transfer 

Guidelines clearly identify the MSJC 

courses that are approved for transfer 

to the specific APU undergraduate academic 

programs. MSJC students will 

work with the MSJC College Counselors 

to identify the courses that transfer to 

their desired APU BA degree program. 

The week of August 31, students 

at the APU Murrieta Regional Campus 

will begin earning BA degrees in Psychology, 

Criminal Justice, and Liberal 

Studies. Now is the time to contact the 

APU Murrieta Regional Campus to 

see what previously taken college units 

will transfer into the newly offered 

academic degrees. We look forward to 

sharing about these exciting BA degree 

opportunities. 

Vickie Becker, EdD, is the Director for 

the Azusa Pacific University Murrieta 

Regional Campus. She may be reached 

at 951.304.3400 or murrieta@apu.edu. 

connect: www.apu.edu/murrieta/murrieta 

May 12th Free Information Meeting 

Hosted By Azusa Pacific University 

School of Education 

Looking to begin or expand a 

career in teaching or school counseling? 

The Azusa Pacific University 

(APU) Murrieta Campus is hosting a 

free Graduate & Credential Information 

Meeting on Thursday, May 12th from 

5:45 pm – 7:30 pm at 40508 Murrieta 

Hot Springs Road (to the right of Sam’s 

Club). A light dinner will be served. 

Learn about student financial aid, 

scholarships and grants, and application 

requirements. This meeting is also a 

great opportunity for prospective students 

to personally talk with APU School 

of Education faculty and advisors. 

The APU Murrieta Campus offers 

a variety of graduate degrees and 

teaching credentials. Among these are 

Kindergarten through Grade 12 combined 

teacher education credentials 

and master’s degrees plus the Masters 

When selecting a college to attend 

the topic of transferability of college 

units is critically … really … 

important. 

in Educational & Clinical Counseling. 

Additionally, APU offers degrees in 

Educational Leadership including 

PASC Tier 1 & CASC Tier 2 Credentialing 

programs. 

APU is a leading Christian university 

and continues to be recognized annually 

among the nation’s best colleges 

by U.S. News & World Report and 

The Princeton Review. APU’s School 

of Education has earned these notable 

accreditations: WASC, CTC, NCATE 

(CAEP), and the NASP. 

The May 12th information meeting 

is for adults. To RSVP please contact 

Gloria Wolnick at (951) 304-3400 or 

gwolnick@apu.edu. To learn more 

about APU and these programs visit 

www.apu.edu/murrieta 

connect: www.apu.edu/murrieta/murrieta 

Teacher Kim Huth Presented with March ‘ Teachers 

are Heroes’ Award 

Celebrating educators who go far 

above and beyond the call of duty, the Azusa 

Pacific University (APU) Teachers are 

Heroes program shines a spotlight on one of 

the most important professions…teaching! 

On Tuesday, April 5, 2016, APU and KATY 

101.3 The Mix recognized Temecula Valley 

Charter School teacher Kim Huth as the 

March Teachers are Heroes winner. Ms. 

Huth’s efforts are making a difference in 

the lives of so many children. 

Huth is currently a 1st grade teacher 

at Temecula Valley Charter 

School in Winchester and 

has 26 students in her classroom. 

She has been teaching 

for 15 years and has taught 

Kinder-1st-2nd grades. Her 

focus before teaching was 

in the hotel industry where 

she worked for Marriott 

Hotels. During this time she 

received her degree in business 

marketing. The 14-hour 

days were not conducive to 

raising a family so she made 

the change to education and 

has never looked back! 

Jeanette Carvajal, parent 

to one of Huth’s students, 

nominated Huth and said, 

“She is extremely positive, 

caring and engaging with the 

kids. Ms. Huth makes learning fun with 

any assignment given. She has overcome 

her own disabilities and is able to show kids 

you can be anything!” 

Huth was presented with the Teachers 

are Heroes award and some special prizes 

from The Mix Prize Closet and APU. Following 

the presentation, Huth and her class 

were treated to a pizza party provided by 

the Temecula Pizza Factory. 

Ms. Huth and previous Teachers 

are Heroes award recipients including 

their classes are invited to attend a special 

Teachers are Heroes celebration at the Lake 

Elsinore Storm Stadium in May. 

Temecula Valley Charter School Teacher Kim 

Huth (center) with Rachel Jacobs, APU Program 

Representativ & Michael Jordan, APU School 

of Education Director of Student Placement




Learn How to Handle Every Day 

Stress 

St. John’s University to Offer Free Workshop 

by Dr. Pam Winkler 

We are learning to put our inner mind 

to work for us to be free from smoking, 

manage our weight, give birth more comfortably, 

and even sleep better at night. 

And since stress seems to be a part of 

everyday life, we can also learn simple 

and easy ways to manage that stress in 

just a few seconds. 

St. John’s University will offer a free 

workshop on “Easy Ways to Handle Every 

Day Stress”. Stress can interfere with 

work productivity, clarity of thought, 

attention span and memory. Stress can 

also interfere with our ability to be rested 

while we sleep. 

Located across from the Grace Mellman 

library on County Center Drive, 

S.J.U. has offered since 1970 comprehensive 

Certification and graduate level 

degree programs in Clinical Hypnotherapy 

through distance learning. 

We accept the fact that ‘we are what 

we eat’, but we now realize also that ‘we 

are what we think’. Dr. Pamela Winkler, 

President of S.J.U. since 1995, is Director 

of the S.J.U. Counseling Services. 

She stated, “We work with clients who 

are dealing with personal issues such as 

PTSD, depression, chronic pain, sleep 

apnea, insomnia, migraine headaches, 

asthma, phobias, memory loss, obesity, 

diabetes, alcoholism, and drug addiction.” 

The Mayo Clinic, considered to be 

the most highly respected hospital in the 

United States, has included for many 

years hypnosis and hypnotherapy in every 

department of patient care, including 

obstetrics, pediatrics, geriatrics as well as 

treatment of addictions. 

We have added a few new addictions 

to our traditional ones of smoking 

and gambling, to include video gaming, 

pornography, day-trading, ‘vaping’ with 

e-cigarettes, and over medicating with 

prescription drugs. Also of concern to 

employers is employee absenteeism, 

whether it is the employee often in a daze 

at his desk or the gal who takes more than 

her fair share of sick days. 

According to AARP, abundant research 

reveals a clear link between stress 

and disease, even catching more colds 

and flu, weight gain, and slower healing. 

If every day stress is getting the best of us, 

it may explain the increase of more people 

suffering with chronic pain, sleep disorders, 

a weakened immune system, and possibly 

the recent increase in pancreatic cancer. 

David Agers, M.D. wrote in his recently 

published book, The Lucky Years, 

that science is learning how to wake up 

stem cells that function as though they 

are asleep, resulting in the body becoming 

convinced that it is getting younger. 

Scientists have known for years that our 

bodies naturally replace about 3 million 

cells every minute with fresh, brand new 

cells. In less than 11 months, we have 

replaced our entire body. 

“If the inner mind were to reinforce 

this natural replacement process with 

thoughts of vigor and vitality, I believe 

we could counter the growing trend of 

dementia and Alzheimer’s”, stated Dr. 

Winkler. “As our community of seniors 

increase in number, it makes sense to focus 

more research on how the subconscious 

mind can slow down the aging process 

and possibly reverse it. The ultimate key to 

reversing premature aging may be guiding 

the mind to first heal the mind, and the 

body naturally benefits with improved 

health for longer periods of time.” 

To learn more about the power of the 

inner mind for healing and to register for 

S.J.U.’s free workshop on stress management, 

call 951-599-7550. Workshop 

dates and locations to be provided. 

For more information about S.J.U.’s 

3-tiered distance learning Certification 

program and graduate level degree programs 

in Clinical Hypnotherapy, visit 

www.sjunow.org. 

To schedule an appointment at S.J.U. 

Counseling Services, located at 40945 

County Center Drive, Suite H, Temecula, 

CA 92591, call 951-599-7550. 

Pamela Winkler, Ph.D. is an Educational 

Psychologist, Clinical Hypnotherapist 

and has served as President of St. 

John’s University since 1995. She is 

a motivational speaker on the topic of 

self-empowerment and was inducted 

into the International Hypnosis Hall of 

Fame in 1992. 

“St. John’s University will offer a free workshop on “Easy Ways to Handle 

Every Day Stress”. Stress can interfere with work productivity, clarity of 

thought, attention span and memory.”




19 

Busting the Myths about Osteoporosis 

Healthy 

Living 

by 

by 

Dr. Derek Albrecht, 

Tina 

B.S., 

M. 

D.C. 

Gottlieb, D.C. 

I would like to thank those of you 

who have followed and supported my 

articles over the past year and a half. 

I have done my best to educate, engage, 

make you laugh, and hopefully 

encourage you to question many of 

the “facts” shared over the years. If 

this article appears a little hyped up, or 

even angry, I ask for your forgiveness. 

I say this because I am 100% sure I will 

challenge something that you “know” to 

be true. May is National Osteoporosis 

Awareness Month-- what better time to 

confront ongoing myths which continue 

to jeopardize the health and longevity of 

our population. Osteoporosis and low 

bone density are real, affecting over 40 

million people in the U.S. alone. Osteoporotic 

fractures in women over 55 resulting 

in hospitalization are 40% more 

prevalent than heart disease, stroke and 

breast cancer combined. Even scarier, 

24% of those who suffer from an osteoporotic 

hip fracture will not make it to 

their next birthday. Let’s discuss four 

of the most common misconceptions 

related to bone health and osteoporosis. 

Myth # 1: Osteoporosis is a natural 

state of aging and cannot be reversed. 

If that were true, then everyone 

over a certain age would suffer from it. 

The fact is, osteoporosis is a state of 

deconditioning. Yes, there are factors 

which may increase the prevalence or 

the severity of the condition, but know 

this, most states of deconditioning can 

be prevented and/or reversed. 

Myth # 2: Taking calcium supplements 

and/or eating healthy will 

prevent or reverse osteoporosis. 

Healthy bone is primarily made up 

of collagen infiltrated with calcium 

(among other minerals) to harden the 

structure. Please get this--extra calcium 

from supplements or food is not going to 

be stored in the bone matrix unless there 

is a trigger (force) event to initiate bone 

growth. Many well meaning people will 

tell you differently, but facts are facts. 

Myth # 3: I walk, run, swim, bike, 

do yoga, and work out at the gym, 

etc., so I don’t have to worry about 

osteoporosis. Wrong! At best, heavy 

weight training in the gym (and I mean 

heavy) may slow the loss of bone density, 

but it will not stimulate new healthy 

bone growth. Long distance cyclists 

and swimmers actually demonstrate 

lower bone mineral density than the 

general public. Why? Give me a call or 

stop by for the answer. The research 

proves time and again that it takes a 

minimum of 4 multiples of your body 

weight in compressive forces to the 

bone to trigger the adaptive responses 

necessary to build new healthy bone. 

This is the number one reason why 

osteogenic loading is, without a doubt, 

the most effective means available for 

preventing or reversing osteoporosis. 

Myth # 4: Taking medications for 

low bone density is all I need to keep 

my bones healthy. Fact; the majority 

of these medications do a good job at 

only slowing or stopping the loss of 

bone, not actually building new bone. 

Long term problems exist when the 

“old” bone is not replaced with “new” 

healthy bone, so you end up with a 

dense but brittle bone matrix. We want 

strong bones, not just thicker bones. 

Preventing or reversing osteoporosis, 

if done correctly, is not complicated, 

expensive or painful. It’s actually fun, 

easy and highly affordable. If you chose 

to continue believing the myths and 

dogma which, unfortunately, continue 

to be taught by those unaware, tread 

carefully at your own risk. If you are 

interested in obtaining more information 

and/or research on the subject of 

osteoporosis, please contact our office 

and I will be happy to meet with you 

personally. 

Dr. Derek K. Albrecht D.C., is a peer 

educator for American Bone Health and 

is with OsteoStrong in Murrieta. For 

more information, call (951) 461-9584.




8 Nutrition Tips to Help You Age Well 

Healthy 

Living 

by presented by 

Tina Steve M. Amante Gottlieb, D.C. 

As we get older, we’re all going to 

get sore, tired, and diseased, right? Of 

course not! It is possible to age very gently 

and healthfully. That’s not to say that 

you will never suffer any health problems, 

but many people enjoy decades of 

great health. 

The main key to preventing disease 

and preserving your youth is to provide 

your body with the right fuel. Think of 

your body as an expensive foreign sports 

car, and provide it with premium fuel and 

preventive measures. Remember these 

nutrition tips to boost energy and ward 

off disease. 

Reduce sugar. Yeah, we know you 

love Mom’s brownies. But studies have 

linked high-sugar diets to low bone mineral 

density (brittle bones). And of course 

sugar makes you gain weight, which is 

linked to all sorts of problems. It even 

depresses your immune system. It’s okay 

to indulge here and there, but remember 

to go light on the sugar. 

Eat enough fiber. Fiber prevents 

colon diseases like diverticular disease, 

which affects only the occasional adult 

under 30, but up to 66 percent of those 

over 80. In other words, your odds of 

developing colon disease increase with 

age, so fight it with fiber. 

Indulge in seafood. Fatty fish 

like salmon, tuna, mackerel, and halibut 

reduce inflammation in the body and prevent 

problems like arthritis, strokes, bone 

loss, memory disorders and heart disease. 

Of course, remember that preparation is 

key; grill or bake your selection, rather 

than breading or frying it. 

Remember your potassium. 

Consume your recommended daily allowance 

of potassium each day. Potassium 

can reduce bone loss, prevent kidney 

stones, and lower your blood pressure. 

Use herbs. Herbs add flavor to food, 

which can prevent over-salting. But they 

also contain powerful disease-fighting 

antioxidants! So be generous with the 

basil, oregano, rosemary, and any other 

herb that appeals to you. 

Remember your calcium. If 

you’re sensitive to lactose, you might 

still be able to tolerate lower- lactose 

dairy options like yogurt and cheese. 

Otherwise, take a calcium supplement 

each day to support bone health. 

Get your free vitamins. Sunlight 

helps your body produce vitamin D, 

which boosts your mood, increases bone 

density, and helps you sleep at night. It 

can also reduce the symptoms of menopause, 

protect against certain cancers, 

and prevent arthritis and autoimmune 

diseases. So get outside often, and include 

vitamin D rich foods like fish, egg 

yolks, and fortified cereals in your diet. 

Stay hydrated. Water always 

makes the list in any nutrition advice article. 

That should tell you something; it’s 

important! Make an effort to drink those 

eight eight-ounce glasses of water daily. 

Steve Amante is the owner of Amante & 

Associates Insurance Solutions, Inc. He 

can be reached at 951-676-8800 - www. 

amanteandassociates.com 

connect: www.amanteandassociates.com 

Video Adventures Selected a Winner in the 37th Annual 

Telly Awards 

The Telly Awards has named Video 

Adventures as a winner in the 37th Annual 

Telly Awards for their piece titled 

Gretchen Barros Photography Infomercial. 

“With over 13,000 entries from all 

50 states and numerous countries, this is 

truly an honor, said Ken Bennett”. 

Gretchen Barros Photography Infomercial 

– Newborn Baby Photography 

The Telly Awards was founded in 

1979 and is the premier award honoring 

outstanding local, regional, and cable TV 

commercials and programs, the finest 

video and film productions, and online 

commercials, video and films. Winners 

represent the best work of the most respected 

advertising agencies, production 

companies, television stations, cable operators, 

and corporate video departments 

in the world. 

A prestigious judging panel of over 

500 accomplished industry professionals, 

each a past winner of a Telly and 

a member of The Silver Telly Council, 

judged the competition, upholding the 

historical standard of excellence that 

Telly represents. The Silver Council 

evaluated entries to recognize distinction 

in creative work – entries do not compete 

against each other – rather entries are 

judged against a high standard of merit. 

Less than 10% of entries are chosen as. 

“The Telly Awards has a mission to 

honor the very best in film and video,” 

said Linda Day, Executive Director of 

the Telly Awards. “Video Adventures 

accomplishment illustrates their creativity, 

skill, and dedication to their craft and 

serves as a testament to great film and 

video production.” 

“I would like to thank the Telly 

Awards judges for this honor but more 

excited for the new business that will be 

driven to Gretchen Barros Photography!” 

(Ken Bennett) 

Video Adventures specializes in 

creative cinematic Wedding Films and 

Event Videos, Video Biographies, Photo 

Montages, Marketing and Promotional 

Videos for websites, blogs and Social 

Media outlets. Ken and his team have 

always had a passion for their craft and 

are always looking for the next innovative 

idea to take their video productions to the 

next level. 

Please contact Ken Bennett at Video 

Adventures: info@video-adventures. 

com or call 951.678.3867.


It’s All about the Eyes 

Healthy 

Living 

by 

Tina Monique M. Gottlieb, deGroot D.C. 

At Murrieta Day Spa, we get so many 

questions about treating fine lines, wrinkles, 

puffiness, and dark circles in the eye 

area. Caring for the skin around the eyes 

is a delicate process because the skin is 

thinner. It not only tends to be the first 

place to show signs of aging, but also is 

more sensitive than the rest of the skin 

on your body. Due to a smaller amount 

of oil glands around the eyes, this part of 

the face is more likely to show signs of 

aging sooner if it is not cared for properly. 

So what causes many of our eye 

woes? Lack of sleep, meals high in salt, 

high blood pressure, alcohol, and stress 

can all result in puffy eyes, particularly 

in the morning when the eye area retains 

fluid. Dark circles are caused by blood 

vessels showing through the delicate skin 

around the eye area giving the under eye 

area a bluish, purple cast, often a hereditary 

condition. Crow’s feet (tiny lines 

that extend from the outer corner of the 

eyes) are caused by years of squinting, 

smiling and laughing. Thinner skin has 



less elasticity and is more susceptible to 

fine line formation. 

There are several ways to care for 

the eye area and treat and prevent damage. 

Selecting a good eye cream should 

be your first step. We have recently 

formulated our MDS Skin Care Rich 

Hydrating Eye Cream with nourishing 

oils and valuable extracts to address fine 

lines, puffiness and dark circles. We also 

created a Depuff Eye Serum is a powerfully 

concentrated blend that treats many 

complex causes of puffiness. 

There are also treatments that can 

be done like Botox and micro-needling. 

Micro-needling is a process that involves 

moving a special device over your skin 

that has a roller with many tiny (usually 

metal) needles embedded in it. This stimulates 

collagen production by wounding 

skin, thereby improving the appearance 

of wrinkles, and enhancing delivery of 

skincare ingredients. Another benefit of 

micro-needling is that it enhances the 

penetration into skin of prescription or 

cosmetic ingredients. 

Regardless of the type of eye issues 

you’re having, there’s no better time to 

start caring for them than now. Proper 

skin care and regular facials can prevent 

many eye concerns. 

Monique deGroot is the owner of Murrieta 

Day Spa which is located at 41885 

Ivy St. in Murrieta. 

21




31 Monkeys and a Dartboard 

REAL ESTATE 

by 

Gene Wunderlich 

You already know my opinion on 

‘professional industry prognosticators’ 

- talk to 4 of them and you end up with 

6 different opinions on the market, all 

being highly compensated for their 

efforts. Chris Thornberg, founder of 

Beacon Economics and Director of 

UCR Center for Economic Forecasting, 

expanded that analogy recently as he 

summarized a recent Wall Street Journal 

article. The Journal had queried 31 of the 

nation’s top economists about when the 

next recession will hit. Their responses? 

Well, according to some, 2016 is probably 

OK. Others think we’re good into 

2017. Some determined that 2018 is a 

bad year. And while 2019 looks good to 

a few, 2020 looks bad to the rest. 31 top 

economists? Thornberg opined that you 

could get as reasoned a summation by 

providing 31 monkeys with a dartboard. 

That’s about right! 

The event which is an annual presentation 

by Coldwell Banker Town 

and Country real estate at the Ontario 

convention center, brought Thornberg 

Some areas of the state, notably 

San Francisco and other coastal 

regions, have regained or surpassed 

their pre-recession pricing levels 

together with noted Inland Empire 

economist John Husing, real estate guru 

Bruce Norris and developer Iddo Benzeevi. 

The only major point they could 

generally agree on was that 2016 should 

be a decent year for our housing market 

– not a great year, but decent. And our 

local numbers appear to be supporting 

that idea. 

After a slow start to the year, March 

sales for the region jumped nearly 30% 

from February (686 / 967) putting 1st 

quarter sales 6% ahead of 2015 (2,190 

/ 2,334). Murrieta sales posted a 41% 

increase over February (112 / 189), Temecula 

improved 24% (133 / 176) and 

most other cities throughout the region 

posted results somewhere between the 

two. Pending sales are also up 10% indicating 

that April should be even better. 

That’s good news. 

After dipping ½% last month, median 

prices for the region advanced 4% 

from February ($309,194 / $323,372) 

putting the region 9% ahead of last 

March ($293,009) and 5% ahead for the 

1st quarter ($299,283 / $314,220). In 

those respects we’re very near the rest of 

the state for both sales and appreciation, 

and ahead of some other areas of the IE. 

Our local market appears strong. 

But there is a cautionary note 

among all this good news.. While sales 

increased 29% month over month, our 

inventory of homes for sale only increased 

1% (1,969 / 1,982). And while 

quarterly sales were up 6% over 2015, 

homes on the market declined by 14% 

(2,294 / 1,982). Absorption, that ratio 

of sold homes to new listings, leaped 

nearly 30% from February (84% / 118%) 

meaning for every new listing on the 

market, 1.2 homes were sold. Wildomar 

almost broke even selling 96% of new 

listings, but Murrieta and Menifee sold 

1.3 homes for every new listing and San 

Jacinto sold nearly 2 homes for every 

home listed. 

It would be helpful for several of 

you to list your homes now as a patriotic 

effort to improve the economy. Yet 

many sellers like you are constrained 

by lack of affordable move-up housing. 

So you can’t move up meaning the next 

tier down can’t move up which doesn’t 

free up an entry level home for a first 

time buyer. 

While Sacramento dithers with 

bullet trains and ‘morally imperative 

but economically unsound’ minimum 

wage hoopla, our housing crisis continues 

to deepen. We simply are not 

building enough housing stock to meet 

the demand of buyers and that shortage 

will inevitably lead to increased upward 

pricing pressure and an even more severe 

lack of affordable homes. Wage 

income is not keeping pace with home 

price increases and the minimum wage 

increase will do nothing to alleviate that 

– in fact it will exacerbate the problem 

as the cost of labor and materials are 

impacted by rising wages. 

Some areas of the state, notably 

San Francisco and other coastal regions, 

have regained or surpassed their 

pre-recession pricing levels. Our region 

still has a ways to go before we reach 

those peaks when pricing and affordability 

start to top out again. But make 

no mistake if we don’t begin to address 

the housing shortage soon with more 

diverse and affordable products, this 

crisis will escalate. I’m going to see 

what the monkeys have to say about it. 

I’ll let you know. 

Gene Wunderlich is Vice-President 

of Government Affairs for the Southwest 

Riverside County Association of 

Realtors and Legislative Director for 

The Southwest California Legislative 

Council. A local advocate on housing 

and business issues, you can contact 

Gene at GAD@srcar.org or follow him 

on Twitter @SWCalAdvocacy.


LAW CORNER 



by Morton Grabel, APLC 

Was that.....*MEDIATION?.....or was that.....*ARBITRATION?......or was that......*VEGETATION? 

Honestly, I do not recall what the 

lawyer said....... 

Alternative Dispute Resolution 

[ADR] 

There are alternatives for settling 

legal disputes other than litigation including 

arbitration, mediation and neutral 

evaluations. ADR alternatives are usually 

cheaper and more quickly resolved than 

litigation. Parties to lawsuits become 

increasingly concerned in resolving their 

legal disputes as the disputes drag on and 

become more expensive. This has lead to 

other methods to resolve legal disputes; 

collectively known as Alternative Dispute 

Resolution (ADR). Usually ADR is 

initiated after litigation has commenced 

because the court has to have jurisdiction 

[authority] over the parties and have 

jurisdiction [authority] over the subject 

matter of the law suit such as family law 

matters, breach of contract and personal 

injury claims, etc. 

I. Mediation: is the fastest growing 

ADR method. Unlike litigation, mediation 

provides a forum in which parties 

can resolve their disputes with the help 

of a skilled neutral third party. 

Mediation depends upon the commitment 

of the parties to want to resolve 

their differences. Obviously, if one party 

is committed to resolving differences 

and the other party wants to litigate; 

mediation will not survive. The mediator, 

never imposes a decision upon the parties. 

The mediator’s job is to keep the parties 

talking and to help move them through 

the more difficult points of contention. 

A mediator typically takes the parties 

through five stages: 

1. First Stage: the mediator gets the 

parties to agree on procedural matters, 

such as by stating they are participating in 

the mediation voluntarily, setting the time 

and place for future sessions, and signing 

a confidentiality agreement. 

One valuable characteristic of this 

stage is the parties, who often have been 

unable to agree on anything, begin a 

pattern of saying yes. 

2. Second Stage: the parties exchange 

initial positions, not by way of 

lecturing each other or the mediator but 

in a face-to-face exchange with each 

other; if it is possible and the parties are 

not completely full of contempt for each 

other. If they absolutely despise each 

other then go to stage three. Often in stage 

two, this is the first time each party hears 

the other’s complete and uninterrupted 

version. The parties may begin to see the 

story has two sides. 

3. Third Stage: if the parties have 

agreed to what is called a caucusing 

procedure, the mediator meets with each 

side separately in a series of confidential, 

private meetings and begins exploring 

settlement alternatives, and assist in some 

“reality testing” of their initial demands. 

This process, sometimes called shuttle diplomacy, 

often uncovers areas of flexibility 

the parties could not see before. 

4. Fourth Stage: when the gap between 

the parties begins to close, the mediator 

may carry offers and counteroffers 

back and forth. 

Finally, when the parties agree upon 

the broad terms of a settlement, they formally 

reaffirm their understanding of the 

settlement, complete the final details, and 

sign a settlement agreement. 

Mediation permits the parties to retain 

control of the process at all times and strike 

their own bargain. There is the belief parties 

are more willing to comply with their 

own agreements than by an outside party 

such as a judge. 

An another advantage is when the 

parties reach agreement in mediation, the 

dispute is over—they face no appeals, 

delays, continuing expenses, or unknown 

risks such as in a trial. 

II. Binding Arbitration: closely 

resembles traditional litigation because 

a neutral third party hears the litigating 

parties’ arguments and imposes a final, 

binding decision that is enforceable by the 

courts. One difference is the proceedings 

are typically less formal than in a court 

of law. Another difference unlike court 

23 

decisions; an arbitration usually offers 

no effective appeal process. Thus, when 

an arbitration decision is issued, the case 

is ended. 

III. Early Neutral Evaluation: 

An early neutral evaluation (ENE) 

is used when either party to a dispute 

seek the advice of an experienced individual, 

usually an attorney, concerning 

the strength of their case. An objective 

evaluation by a knowledgeable outsider 

can move parties away from unrealistic 

expectations and also provide more 

insight into their cases’ strengths and 

weaknesses. Of course, the success of 

this technique depends upon the parties’ 

faith in the fairness and objectivity of 

the neutral third-party. 

Please note by reading the information 

above & herein, no attorney-client 

relationship has been created. Moreover, 

the information provided herein is 

not to be relied upon as legal advice for 

your specific legal needs. Should you 

have legal questions feel free to contact 

The Law Offices Morton J. Grabel in 

Temecula at (951) 695- 7700. Mort, 

originally from Philadelphia PA, attended 

an ABA Law School, has an MBA, 

a Real Estate Broker’s License, a CA 

Nursing Home Administrator’s License 

and is a member in good standing of 

various local Chambers of Commerce.




red flags 

CONTINUED FROM PAGE 1 

Most know what to watch out for 

when buying products online including 

the money exchange, quality and delivery 

of the product. But can you spot red 

flags when selling? Let’s say you post 

an item using your favorite phone app 

and receive a message from someone 

very interested in purchasing your item. 

The first red flag appears when they 

ask you to email them directly because 

they are using a “friend’s” account. The 

desire to get rid of the product and make 

some money prompts you to go ahead 

and make contact. Red flag number two 

shows when they return with a full price 

offer. Anyone who has done any selling 

online will know that it is common for 

haggling to take place. It’s wise to build 

an uplift into your price for that reason. 

Should the potential buyer offer 

more than the selling price to “hold the 

product,” take note. There is a better 

chance that something notorious is 

up. During the course of your email 

exchange you may also be requested to 

remove the item from the app as soon 

as possible – flag number four. Most 

apps give you the ability to temporarily 

take an item off the market. The final 

red flag is when the buyer asks for your 

name and address to send a certified 

check. They claim this is the only way 

they can pay and that exchange of goods 

can take place once the check clears. 

Seems legitimate doesn’t it? The 

key is in the certified check. By law 

your bank must cash the check within a 

couple of days. However it can take up 

to two weeks for it to be found fraudulent. 

When you cash the check it may 

appear like a safe exchange. However 

a few weeks later you may receive 

notice that the check is no good and 

the bank wants their money back. The 

seller is nowhere to be found since no 

app is used and no paper trail created. 

The uplifted full price offer doesn’t 

matter since the check is fake. And I’m 

guessing that by removing the product 

the criminal has the ability to turn 

around and sell your item unnoticed at 

a bargain price picking up full profit. 

So, before you sell, read the security 

advice on your app to keep you from 

losing your money. 

Ted Saul is a business coach that assists 

with Business Plans and Project Management. 

He holds a master certificate 

in project management and has earned 

his MBA from Regis University. Ted can 

be reached on LinkedIn or TedS787 on 

Twitter. 

by 

by 

Ted Saul, 


Sr. Staff Writer 

KIMBERLY DAVIDSON 


Kimberly 

Davidson, 

City of Murrieta 

Business 

Development 

Manager, has 

been named 

Assembly District 

67 “Woman 

of the Year” 

by Assembly 

Member Melissa 

Melendez, R-Lake Elsinore. 

Often working side-by-side with 

Murrieta Economic Development Director 

Bruce Coleman, Davidson has made a 

name for herself as a business leader and 

volunteer in southwest Riverside County. 

In addition to serving as Murrieta’s 

Business Development Manager, 

Davidson also serves on the board of 

directors for the Inland Valley Business 

Community Foundation and the Find Me 

Foundation, an organization providing 

assistance to law enforcement in missing 

persons cases. She has served on 

the board of directors for the California 

Inland Counties American Marketing Association 

and was a marketing committee 

member with the Economic Development 

Corporation of Southwest California. 

She has served as an ambassador for the 

Murrieta Chamber of Commerce and was 

operations manager for the Professional 

Women’s Roundtable. 

“Kimberly has made it her career 

to help local small businesses thrive,” 

according to Melendez. “Her passion is 

rooted in the belief that small businesses 

are not just a major economic engine, but 

they are the fiber of our community. It is 

my honor to name Kimberly Davidson 

as my woman of the year.” 

“I am very honored to receive this 

award from Assemblywoman Melendez,” 

Davidson said. “I truly have a 

passion for what I do and it feels really 

good to be recognized for that at such a 

high level. We want everyone to know 

that Murrieta’s business-friendly government 

and entrepreneurial spirit welcomes 

your business!” 

Mrs. Davidson was honored with a 

Resolution from the Assembly Member 

recognizing her commitment to the community. 

The ceremony took place at the 

Assembly Member’s Community Coffee 

event on April 8th at The Shamrock Irish 

Pub & Eatery in Murrieta. 

“ 

“I truly have a passion for 

what I do and it feels really 

good to be recognized for 

that at such a high level. We 

want everyone to know that 

Murrieta’s business-friendly 

government and entrepreneurial 

spirit welcomes your 

business!”




25




Think Twice 


The human element is something 

that cannot be automated or 

controlled, it must be taught 

In that case, the scam passed 

through and a six figure wire transfer 

was initiated. 

Seriously. 

Phishing attempts, such as these, 

bypass sophisticated enterprise grade 

anti-spam and anti-virus software. The 

human element is something that cannot 

be automated or controlled, it must 

be taught. According to Lou Modano, 

Chief Information Security Officer at 

Nasdaq, “The frequency and severity 

of cyber penetrations, as well as sophistication 

of hackers, has increased 

dramatically. What has not kept pace 

with that is the education level, the 

understanding of the impact of cyber 

security across all industries.” 

In its 2015 Data Breach Report, 

Verizon reported that 23 percent of 

recipients of phishing emails open 

them and 11 percent open the emails 

and click on the malicious attachments. 

All it takes is one wrong click to launch 

an attack on your computer, or worse, 

your network… and just talking to your 

employees about it is not enough. The 

average retention of listening or reading 

is at or below 10 percent according 

to National Training Laboratories (Bethal, 

Maine). As silly as it may sound, 

companies have begun to run security 

drills much like the earthquake drills 

our children do in schools. According 

to another study by the Ponemon 

Institute, simulated phishing attack 

training yields up to a 37 percent return 

on investment. 

The cost of doing business is always 

evolving and technology security must be 

treated just as, or even more importantly, 

as the locks on your doors and your 

alarm system. This industry, created by 

criminals, started with special hardware 

and software and now includes specialized 

consulting, new lines of insurance 

and personnel training. You must choose 

an IT strategy that covers it all, not as a 

“just in case” but as a “when it happens.” 

Just take a moment to picture yourself 

reporting a data breach to your clients. 

That alone should convince you that a 

higher level of security is a cost of doing 

business today. 

Mythos Technology is an IT consulting 

and management firm that provides technology 

security solutions. For more information, 

please visit www.mythostech. 

com or call (951) 813-2672. 

TECHNOLOGY 

Minimum Wage 


Businesses most affected by the 

raise are retailers (16% of low wage 

workers) and food services (15%), 

followed by health services (8%) and 

administrative and waste management 

(7%). 

The analysis concludes: “Higher 

wages will be absorbed by employers 

through reduced worker turnover, improved 

productivity, and small price 

increase (less than 1% on average 

spread over multiple years)…” 

It might be instructive to see the 

effect of previous increases. 

• Between 1964 and 1966, Congress 

lifted the federal wage from $1.25 

to $1.60 (28%). Unemployment 

reached an ultra-low 3.6 percent 

that year. The rate of poverty, which 

was 12.8 percent in 1968, fell to a 

low of 11.1 percent in 1973, even as 

inflation eroded wages 12%. Since 

then the poverty rate has steadily 

increased, attributed to a reduction 

in real wages and increased foreign 

competition. 

Real wages for low income workers 

have declined since 1979. Source: UC 

Berkeley Labor Center 

• On April 1, 1992 New Jersey’s minimum 

wage increased from $4.25 to 

$5.05 per hour (19%). To evaluate 

the law’s impact, Princeton professor 

Alan Krueger and Berkeley economist 

David Card, surveyed 410 fast 

food restaurants in New Jersey and 

Pennsylvania before and after. The 

result (after a revision): they found 

no indication that the rise in the minimum 

wage reduced employment. 

• Seattle passed an ordinance in early 

2015 requiring a $15 minimum wage. 

According to a Seattle Times report 

in December, “Employment in food 

service and drinking places…, was 

110,000 in October, the most recent 

month available. This is slightly 

higher than in April, when the new 

law was passed. It is well above the 

96,700 peak before the Great Recession. 

Retail trade employment hit 

a record 171,500 in October, compared 

with the pre-recession high of 

148,700. This good news comes with 

a big caveat. The data are for the Seattle-Bellevue-Everett 

metropolitan 

division. They aren’t broken out for 

the city.” 

And as Governor Brown said in his 

signing statement, “… it is not just an 

economic equation….Morally and socially 

and politically, they make every 

sense because it binds the community 

together and makes sure that parents 

can take care of their kids in a much 

more satisfactory way.” 

by 

by 

Stefani 


Laszko 

connect: www.mythostech.com 

“ 

Alan Krueger and Berkeley economist David Card, surveyed 410 

fast food restaurants in New Jersey and Pennsylvania before and 

after. The result (after a revision): they found no indication that the 

rise in the minimum wage reduced employment. 

Business Education and Training Opportunities 

Murrieta ‘School of Business’ 

www.murrietachamber.org/ 

Murrieta Innovation Center 

www.innovatemurrieta.org/ 

Temecula Valley Entrepreneurs Exchange 

http://tve2.org/news-and-events/calendar/




27 

Summer is Approaching and it’s Time to 

Review Your Recreational Insurance… 

INSURANCE 

by 

Craig Davis 

My motor home is used occasionally 

durng the summer months and football 

season, otherwise it sits at a storage unit 

in Temecula the majority of the year. 

It’s easy to forget about keeping proper 

coverage on our recreational vehicles 

and toys, but it’s important not to neglect 

them and review the coverages 

with your insurance professional on an 

annual basis. 

Boats and Personal Watercraft 

Your Boat (less than 50ft), Wave 

Runner, Jet Ski, and Sea Doo are certainly 

a source of much fun, yet they all carry 

risks that need to be properly insured. 

Physical Damage, Personal Liability 

(includes pollution liability and wreck 

removal), Medical Payments, Uninsured 

Watercraft, Personal Property, Towing 

and Assistance, & Trailer Coverage are 

just a few of the standard coverages on 

most policies. 

Off-Road Vehicles 

A great adventure can be cut short 

if your dirt bike, dune buggy, snowmobile, 

golf cart, or ATV is not properly 

insured. Coverage geared toward an 

off-road vehicle that may not be available 

in a conventional Auto or Home 

policy. Collision Coverage, Other than 

Collision Coverage, Liability Coverage, 

Medical Payments Coverage, and Safety 

Apparel Coverage provides up to $1,500 

in coverage for damage to any clothing 

designed to minimize damage from an 

accident, including helmets and goggles. 

Motor Homes and RV’s 

Your RV is more than just an automobile 

and it needs more than standard 

car insurance. Coverage Included With 

Your Policy: Comprehensive Coverage 

for protection from just about any direct, 

sudden, and accidental loss including 

collision, fire, smoke, flood, landslide, 

hail, windstorm, animals, vandalism, low 

branches or overhangs, theft and lightning. 

Coverage for attached accessories 

including awnings, satellite dishes and 

TV antennas. There are several additional 

optional coverages available as well. 

Contact your local insurance professional 

to learn more about the available 

coverages and discounts in your area. 

Craig Davis is an agent for Farmers 

Insurance and the owner of Craig Davis 

Family Insurance located at 27645 Jefferson, 

Suite 113, in Temecula. He may 

be reached at (951) 699-1776. cdavis@ 

farmersagent.com 

connect: cdavis@farmersagent.com




Restaurant Guide 

$195 per month (with 6 month commitment) •$175 per month (with 12 months commitment) 

Don’t miss this opportunity. Call (951) 461-0400 to reserve your spot today! Space is limited. 

South Pacific Comes to Temecula 

Join the Temecula Valley Players 

on an enchanted island in the South Pacific 

and enjoy the memorable music 

of Rodgers & Hammerstein with tunes 

like “Bali Hai”, “I’m Gonna Wash 

That Man Right Outta My Hair” and 

“Some Enchanted Evening”. 

Set on an island paradise during 

World War II, two parallel love stories 

are threatened by the dangers of 

prejudice and war. American nurse, 

Nellie falls in love with a middle-aged 

expatriate French plantation owner, 

Emile, but struggles to accept his mixedrace 

children. 

A secondary romance, between a 

U.S. lieutenant and a young Tonkinese 

woman explores his fears of the social 

consequences should he marry his Asian 

sweetheart. Nellie realizes that life is 

too short not to seize her own chance 

for happiness thus confronting her own 

fears and prejudices. 

The play will feature the period 

costumes and classic set design that 

audiences have come to expect from 

the Temecula Valley Players. Providing 

professional quality productions to the 

Valley for over 30 years, TVP draws 

from a large pool of very talented local 

performers including singers, dancers 

and actors from 7 to 70 for this play. 

Directed by John Clark with Musical 

Direction by Karin Gittens and Choreography 

by Sean Kiralla, the production 

promises a delight for the senses. 

The best seats go early so make 

sure to get yours early by contacting 

tickets@temeculatheater. 

org. The show runs from May 26 

thru June 12 with Thursday, Friday 

and Saturday shows at 7:30 

p.m. and Sunday matinees at 2:00 

p.m. presented through special 

arrangement with Rodgers and 

Hammerstein. 

Craveyon CloudWines Celebrates 

First Year Anniversary 

Launched in May 2015, the revolutionary 

concept that is Craveyon 

CloudWines broke the traditional 

winery model and raced onto the 

wine scene, bringing a fresh take 

on wine club membership. 

With a hip technological stance 

and frequent events giving members 

the opportunity to blind taste wine 

samples and then vote on which 

should be bottled next, Craveyon 

brings members into a selection process 

that was once the realm of the 

winemaker. 

President Casi Mayo puts it this 

way: “With consumers moving away 

from traditional wine memberships, 

giving our members a voice in what is 

bottled inspires a sense 

of pride and community.” 

Craveyon is more 

than an interesting concept: 

at the recent New 

World International 

Wine Competition, two wines took 

away Double Gold medals with the 

popular Counoise also winning Best 

in Class and Best of Varietal awards. 

CEO Randall Farrar sees this as a 

natural progression. “It’s not surprising 

because our wines are chosen by 

consumers and wine judges are also 

consumers.” 

Their first anniversary celebration 

and ribbon cutting ceremonies by 

Temecula and Murrieta Chambers of 

Commerce will be held on Thursday 

May 19th at Craveyon’s warehouse 

located at 27884 Del Rio Rd in Temecula. 

With live music and food catered 

by Mad Mike’s American Gourmet 

Restaurant from 4pm to 7:30pm, admission 

is free and open to everyone 

21 years and older.




Restaurant Guide 

29 

Help Promote the Region to Visitors 

‘Visit Temecula Valley’ Calls for Volunteers 

Visit Temecula 

Valley is 

looking for 20 

friendly, enthusiast 

residents 

to volunteer 

throughout 

the year in a fun, 

upbeat environment 

promoting travel to the region. The 

nonprofit organization is looking for outgoing 

personalities to share information 

about things to do in Temecula Valley 

at local festivals, the Visitor Center, as 

well as other events. Wine pouring or 

administrative experience is a plus, but 

all positive individuals are welcome. Volunteer 

activities are based on availability 

and according to interest. If interested, 

please call 951-491-6085 or email info@ 

VisitTemeculaValley.com. 

About Visit Temecula Valley - Visit 

Temecula Valley is the official tourism 

marketing organization and resource for 

visitors in the Temecula Valley Southern 

California region. The Temecula Hotel 

Tourism Improvement District is the 

primary source of funding for Visit Temecula 

Valley activities and programs. 

Additional funding is provided through 

alliances with visitor-serving partners 

throughout Temecula Valley. 

Visit Temecula Valley is online at 

VisitTemeculaValley.com. The Temecula 

Valley Visitors Center is located in 

Downtown, Old Town Temecula (Third 

Street and Mercedes) adjacent the Old 

Town Temecula Parking Garage. For 

visitor information and assistance, 

please call 888-363-2852 or 951-491- 

6085.




Thornton Winery 2016 

Tickets on sale NOW! 

Summer 

Concert Series 

MORE CONCERTS TO BE ANNOUNCED! 

Thornton Winery continues to build on its national and critically acclaimed 

reputation as one of the finest outdoor venues. The intimate and acoustically 

superb Mediterranean fountain terrace, overlooking the beautiful Temecula 

Wine Country, offers a memorable and unique concert experience unmatched 

in Southern California. The concert makes for a great getaway for Southern 

Californians and visitors. 

The season kicks off with Jeffrey Osborne with special guest Nick Colionne. 

Tickets are now on sale online and by phone - (951) 699-0099 - from the Thornton 

box office, which is open 8 a.m. to 4 p.m., Monday through Friday. 

Season Tickets are available for a limited time - Order Today! (951) 699-0099 

Saturday, May 28 - 7 p.m. 

JEFFREY OSBORNE with special guest NICK COLIONNE 

Sunday, June 5 - 4 p.m. 

PETER WHITE, PAUL TAYLOR & EUGE GROOVE 

Applications Available Now 

Temecula Art and Street Painting Festival 

Coming in June 

The City of Temecula Community 

Services Department has released the 

application for participation in the Temecula’s 

Art & Street Painting Festival. 

All artists; chalk artists, fine artists and 

artisans of wood, pottery, jewelry and 

other mediums are invited to take part in 

this event. Now, in its 16th year the Old 

Town Temecula Street Painting Festival 

will present an extravaganza with giant, 

detailed, and colorful chalk murals on the 

streets of Old Town Temecula. 

The three-day event will be held on 

June 10, 11, and 12 and will feature over 

80 chalk murals creating an asphalt gallery 

of chalk art masterpieces some as large as 

12-feet by 12-feet. This year’s theme is 

‘On The Road Again’ and will bring chalk 

artists from all over Southern California 

and Arizona to participate in this unique 

form of performance art. Each year the 

Temecula Art & Street Painting Festival 

draws thousands of visitors to Old Town 

Temecula. 

Artists of all mediums are invited to 

participate in the Temecula Art Festival, 

which will be held in conjunction with the 

Temecula Street Painting Festival. The 

Temecula Art Festival is a juried art show 

featuring fine artists, ceramicists, jewelry 

designers, and photographers showing and 

selling their work in festival tents lining 

Town Square Park, Main Street, and the 

Civic Center quad. We just can’t wait to 

get On The Road Again! 

Applications for both street painters 

and artists are available at 

www.temeculaevents.org or by 

calling Gail Zigler, Sr. Program 

Coordinator for Arts, Culture and 

Events at (951) 694-6480. 

Saturday, June 11 - 7 p.m. 

Boney James with special guest 

Saturday, June 18 - 7 p.m. 

HERB ALPERT & LANI HALL with special guest DAVID BENOIT 

Saturday, July 16 - 7 p.m. 

AL JARREAU with special guest 


BWB featuring RICK BRAUN, KIRK WHALUM & NORMAN BROWN 


DAVE KOZ & DAVID SANBORN - Side By Side 

Sunday, July 31 - 6 p.m. 

CHRIS BOTTI 

Sunday, August 7 - 6 p.m. 

RETURNING VERY SPECIAL GUEST 

Saturday, August 27 - 6 p.m. 

GEORGE BENSON with special guest 

Sunday, August 28 - 6 p.m. 

An Evening with KENNY G 

Saturday, September 10 - 7 p.m. 

JONATHAN BUTLER & GERALD ALBRIGHT 

Saturday, September 17- 7 p.m. 

An Evening with PAT METHENY 

Saturday, October 8 - 7 p.m. 

BRIAN CULBERTSON with special guest JAVIER COLON 

Sunday, October 16 - 4 p.m. 

RICHARD ELLIOT & PETER WHITE


Chords 

by Tom Plant 

& Vines 

A few years ago, 

an idea popped into Kat 

Ellis’ mind. She thought 

it would be interesting 

to find the perfect wine 

to match the mood of 

a song. Kat’s a gifted 

photographer whose 

passion is shooting live 

music. A resident of 

the Temecula Valley 

for nearly two decades, 

she has deep-rooted 

relationships with area 

musicians and wineries. 

Her El-Ey Promotional business combines 

her photography talents with her 

background in event marketing, graphics 

and publishing. Her idea evolved into an 

internet radio show appropriately titled 

Chords & Vines. 

Chords and Vines airs each Sunday 

afternoon at two on LA Talk Radio. Guy 

Towe, host of Relevant Music and Muse, 

is one of Kat’s two co-hosts. A singer/ 

songwriter/actor/producer/director/ 

soundman is also the engineer for the 

Sunday broadcasts. Kat considers him 

her mentor, teacher and best friend. 

I am her other co-host and have 

called the Temecula Valley my home 

for nearly fifteen years. I founded WI- 

NEormous in 2009, a blog devoted to 

food, wine and travel and I’m a member 

of the International Food Wine and 



Pairing Music and Wine 

Travel Writers Association. I also give 

personalized tours of the Temecula wine 

country, taking up to seven guests on a 

guided wine tasting. My love of wine 

runs a close second to my love of music. 

In addition to her role as host of 

Chords & Vines, Kat also is in a partnership 

with Temecula Valley Cheese Company 

owner Shawna Smoot. Together 

they produce Sassy Mamas mustards 

with flavors like Cheeky Cilantro-Lime, 

Sassy Clove, Classy Coco, Jamaican 

Mama, and Lively Lemon Basil. 

This Sunday afternoon, take a listen 

to Chords & Vines to see just how 

much fun this show is. Check out their 

Facebook page to see where their broadcast 

will be. Being a part of the studio 

audience is always a treat, and you may 

just get to taste some wine along with 

the hosts. 

31 

Economic Development Coalition to Hold 

Annual Golf Tournament 

The Economic Development Coalition of Southwest 

California will host its 22nd Annual Golf Tournament 

on Friday, September 30th at Temecula 

Creek Inn Golf Course in Temecula. This is the 

EDC’s once yearly fundraiser and the proceeds 

from the event will go toward developing the 

region’s economic engine. Encouraging the 

retention and expansion of existing companies, 

while attracting new companies to 

the Southwest Riverside County region, by 

capitalizing on the region’s many assets, 

is the Coalition’s means of enhancing our 

quality of life. 

The day will begin with registration at 

7:00 a.m., the shotgun start is at 8:00 a.m. 

Golfing is followed by a luncheon and awards 

ceremony. “We are looking forward to having 

our tournament at Temecula Creek Inn this year,” 

said tournament Chairman Don Hitzeman. “We 

rotate the tournament to different courses in 

the region each year and we are excited about 

being back at TCI.” You can register by 

contacting the EDC office at 951-694-9800, 

or go to www.edcswca.com/edcevents. 

Sponsorships are available and the EDC 

is accepting donations for raffle prizes. 

“We are very grateful for the support 

of our sponsors, volunteers and friends 

who help make this event possible,” says 

Doug McAllister, The Coalition’s executive 

director. “We invite you to join the 

region’s premier business leaders for a great 

day of golfing in Southwest California.” 

This is the EDC’s once yearly fundraiser and 

the proceeds from the event will go toward 

developing the region’s economic engine.

May 2016

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