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Cornelia Ehrler
The galloping elephant.
Bollywood, curry, and Tikka Masala chicken – when you’re talking
about national clichés, those are the hit exports of India, the
seventh-largest country on Earth, and South Asia’s economic
engine. And think about the film musicals from the center of the
Indian cinema factory around Mumbai which plunge the viewer
into a world of dance, song, and joy in life that simply can’t be
beat for color and melodrama. If you could smell films, spices
like cardamom, coriander, and chili would certainly be there. But
the country is far more than just exotic cuisine and the color of
Bollywood.
Located between the Himalayas, the Indian Ocean, and the Gulf
of Bengal, India is a land of superlatives, with an ethnic, religious,
and cultural variety second to none. With over 1.2 billion citizens,
India is also the largest democracy in the world. By the mid-21st century it is expected to have passed current frontrunner China
as the most populous nation. India is home to more millionaires
and billionaires than any country in the world except Japan. In
addition to English and Hindi as the official languages, India
officially recognizes 21 regional languages; a total of over 100
languages are spoken in the 28 federal states.
By 2020, India will be the world’s third largest automobile
market. Even today, the streets of the metropolises are full with
thousands upon thousands of small cars and buses, but also
rickshaws and cows, which makes mobility on Indian streets an
adventure. For the automotive manufacturer, India is second only
to China as a booming auto market, especially for compact cars.
This is why the leading international automobile manufacturers
and suppliers have been represented by production facilities
in India for the past few years. These industries are Jenoptik’s
precise target with its own Indian presence, which markets the
product portfolio of Industrial Metrology from its location in
Bangalore and which is open to all the other Jenoptik divisions,
too.