Spa Business issue 2 2012 - Leisure Opportunities

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LIFT UP YOUR SPA TO THE NEXT LEVEL Intelligent skin care, tailor made treatments and business solutions for more effectiveness in sophisticated spas. With our cutting-edge innovations and concepts made in Germany we lift up your spa business. BABOR – Germany´s No. 1 in professional skin care Please contact us: UK: + 44 (0) 161 926 8815 info@babor.co.uk Germany and International: +49 (0)241-5296 458 international@babor.com · www.babor.com BABOR – sponsor of the global spa summit
editor’s letter Th e wellness challenge In mid-April, I went to the excellent TEDMED conference in Washington DC and had a thought provoking week hearing about the future of health and medicine. Although the majority of speakers took the conventional view of disease as something to be ‘cured’ with drugs and surgery, there were also a number of speakers who challenged this. Mark Hyman from the Institute for Functional Medicine argued that we should make a clear distinction between conditions which can be prevented or resolved by lifestyle change – such as obesity and heart disease – and medical situations such as accidents which require surgery and drug therapy. He said we’ve reached a tipping point where there are more obese people in the world than people who are starving and that this problem can be most cheaply and eff ectively dealt with through lifestyle change. I’d always naïvely assumed the spa and wellness industries and the medical sector share broadly the same goal of a healthier world, however, I came away with a diff erent impression. For drug companies and some parts of the medical profession, it appears that the optimal outcome is large numbers of people who are well enough to stay alive for long periods of time, but sick enough to need constant medication, so they’re eff ectively being farmed for profi t. And creating combinations of drugs can be even more lucrative – one speaker explained there are diabetes Read editor’s letters from previous issues of Spa Business at blog.spabusiness.com Drug companies need large numbers of people who are well enough to stay alive for long periods of time, but sick enough to need constant medication drugs that cause heart problems and heart drugs that cause diabetes – he referred to this as ‘pharmageddon’. I’d always thought it was a lack of pharma development which led to this happening, but the more sinister explanation is that once you have a contraindication, you’ve created a market for another product. I came away with the view that wellness and conventional medicine are in competition. So what’s the answer? Firstly, to fi nd allies within the medical world and to collaborate with them to build a body of knowledge which proves that lifestyle change works. Secondly, to work with the corporate health sector because they have the same objectives. Th irdly, to work with government health providers who are focused on reducing costs and fourthly, and most importantly, to educate consumers, so they understand they have the power to remain healthy and to cure disease through great lifestyle choices. Liz Terry, editor twitter: @elizterry contact us: Spa Business magazine, Leisure Media, Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK tel: +44 (0)1462 431385 email: theteam@spabusiness.com twitter: @spabusinessmag facebook: Facebook.com/spabusiness SPA BUSINESS 2 2012 © Cybertrek 2012 Read Spa Business online spabusiness.com / digital 5
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Why Europe’s No.1 luxury skin car
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Th e spa’s design, by Sylvia Sepi
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Activity management for resort spas
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Denniston’s client list is impres
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provides the oils and products for
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Five years in the making, the resor
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RESEARCH LEONOR STANTON » CONTRIBU
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RESEARCH The low utilisation and re
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TRENDS us$2.5 trillion (€1.9tn,
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Spas are popular with Kuwaitis, who
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CONSULTING | DESIGN | ENGINEERING |
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18 new rooms all feature the Caraca
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www.barrandwray.com
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For more information, or to contact
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To book, please contact the sales t
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© Oakworks, Inc 2012 ®
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