Spa Business issue 2 2012 - Leisure Opportunities

The Sacred Nature organic line (above) launched in 2009 – it is 99
per cent natural but also stands out because of its effective results
Our ultimate aim is not to be the biggest company in
the world, but to be the most beautiful and ethical
supply furniture and accessories from our
own range, create treatment menus and
advise on operations.
You also offer a Comfort
Zone-branded spa concept.
How does this work?
We currently license the Comfort Zone
brand to 12 spas worldwide – the majority
are in Italy, but we also have sites elsewhere
in Europe as well as in Central America.
These partners are fully committed to our
vision of serious, results-oriented skincare
combined with a unique, contemporary
Italian style. This means that in addition
to supplying them with products, treatments
and education, we work with them
to design and furnish the space, as well as
helping them with all aspects of day-to-day
operations. In some instances we manage
the facilities and in others we consult, but
what all our branded spas have in common
is that their operators share our value system.
We look for a meeting of minds.
Can you tell us a bit more
about your products?
All of our products are rich in natural, active
ingredients and free from parabens. One of
our bestselling ranges is Action Sublime, a
unique chronobiology system that releases
retinol into the skin only when it’s needed,
thus avoiding adverse reactions and overload.
Another top-seller is Skin Regenis, a
patented skin longevity system that stimulates
youth-preserving proteins called
sirtuins. Being Mediterranean, we also
have a strong focus on body care, and offer
The Comfort Zone
team at the Davines
headquarters, Italy
(left); Comfort Zone
also prides itself on
making its spa space
(including retail
areas) service and
sensory experience
as memorable as
possible (below)
a complete cellulite range comprising both
creams and transdermal patches.
Do you have an organic line?
Yes. We launched our organic line, Sacred
Nature, in 2009. The formulas are 99 per
cent natural, yet what really sets the range
apart is how effective it is. In fact, our Sacred
Nature anti-aging cream achieves the same
wrinkle reduction (-14 per cent wrinkles) as
the equivalent cream from our Action Sublime
range – it just takes a few more days.
We like to say that Action Sublime is like
travelling by plane, while Sacred Nature is
like travelling by boat. It takes more time,
but it’s a lifestyle choice. The line is certified
organic by Ecocert, and has won the Marie
Claire Prix d’Excellence de Beauté twice: in
Italy in 2010 and in South Africa in 2011.
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